The reason why we discuss this problem is because: recently we sold the long-term test car purchased by the company before we sold it, and by the way, we also learned about some of the current situation of the second-hand car market in Chengdu from the familiar second-hand car dealers.
In January and March, Chengdu's second-hand car market encountered a "trough in second-hand car sales";
2, around the Beginning of this year's Spring Festival, Chengdu used cars sold very well, experienced a small Yang Spring, many car dealers for the second-hand car market in 2022 as a whole expressed optimism, based on this there are some more hoarded cars in hand, such car dealers are the most miserable. Because liquidity suddenly decreased in March.
3, shrewd second-hand car dealers in the present will choose the "fast in and fast out" strategy, find the next home before starting, cautious hoarding of cars; unless it is a car that sells significantly lower than the market price, it will pay money.
4. Will there be cars with significantly lower selling prices? Occasionally, there will still be, such as the owner's money can not be temporarily turned out, urgent need to use money and so on.
5. Is the above situation due to the epidemic? Chengdu second-hand car dealers believe that what is more related to the epidemic is that the national epidemic situation has hardly stopped after the year, and many car dealers in Xinjiang, Gansu and Guangxi have taken used cars back to sell in Chengdu, because the epidemic situation can either not come out or cannot go back, losing this part of the foreign counterpart channels.
6, even in such a bad situation, BBA's quasi-new car is still the hard currency of the used car market.
7, contrary to point 6: the older "big car" of luxury brands - the model that Chengdu people call "playing table" is not easy to sell. On the one hand, the reason for this may be that everyone's demand for "playing the table" is decreasing (or transferring), on the other hand, such "old and broken" can not afford to buy and can not afford to raise, the price of such second-hand cars can be said to have reached the lowest in history. What is the specific model of the "old and broken", everyone can imagine it.
8, there is another noteworthy phenomenon is that the price of used cars of new energy models continues to rise.
I have also done some thinking about the above situation, first of all, about the "expectation" level, I have always believed that used car dealers are the most sensitive to market trends. The previous optimistic expectations were not only because of the "Xiaoyang Spring" before and after the Spring Festival, but also because of the principle behind the Xiaoyangchun -
Whether it is a new car or a second-hand car, the Spring Festival is the peak sales season in the traditional sense. This year is particularly special: the direct result of the chip shortage of new cars is that the user's car pick-up cycle becomes longer, and people who can't wait will turn to used cars (especially quasi-new cars), and I believe that many second-hand car dealers have tasted the sweetness at the beginning of the year.
Because it is a foregone conclusion that the chip shortage will not ease in 2022, it is completely reasonable for used car dealers to be optimistic about market expectations. So why is there still a "cold winter" in the Chengdu used car market in March?
In the summary of the above interview, point 5 is positively related to the epidemic, and point 7 is related to the epidemic -
The change in the environment has led to the temporary imposition of channels for foreign merchants; the change in consumers' mentality has led to a significant impact on the consumer side.
I would like to say point 7 in particular. Not only has the demand for "old and broken" disappeared at once, but also the demand for "buying a car for the sake of playing a countertop" has disappeared significantly in the past month.
We are in Chengdu, which ranks second in the number of private cars in the country, and it is not surprising that families with a monthly income of less than 10,000 yuan buy a car, not only for the purpose of "playing the table", but also for a positive attitude and embracing a distant lifestyle as the background.
Based on this, I also briefly interviewed some new car dealers, in fact, from March to now, new car sales have also shown a clear trend of differentiation:
Brands that are not strong, mainly family cars, generally feel "obviously sad", and strong brands continue to "steadily advance according to the rhythm". Faced with various unfavorable factors on the consumer side, such as the longer pick-up cycle and the increase in the price of new cars based on cost, I think a clear trend is:
At present, consumers' demand for emotional values and lifestyles still exceeds the demand for tools.
The unpredictable situation of the epidemic, especially the uncertainty of short- and medium-term income expectations, has reduced the desire to shop. Especially for entry-level vehicles, I think this will be more prominent. On the contrary, luxury cars are not greatly affected – this is reflected at the level of used cars and new cars.
The question is, how long will this reduction in desire to shop last?
Of course, for second-hand car dealers, the cold winter since March will be short-lived: new energy vehicles have increased prices, the supply of chips and raw materials continues to be blocked, resulting in a period that is still not optimistic about whether it is a fuel vehicle or a new energy car pick-up cycle, and the suspension of production caused by the epidemic will soon be transmitted to the terminal... These "temporary" but unclear factors will remain a clear positive for the "WYSIWYG" used car market.
Finally, let's talk about the situation where we sell cars.
▲ The car sales page hanging on the idle fish
I tried to hang out our shadow leopard in idle fish last week, and the first thing that contacted me was renren car and daily shooting car. After quickly going to the door to see the car in detail, Renren Car brought a customer to my downstairs the next day.
Ten minutes later, the price was negotiated and left. Created the fastest car selling experience of my life.
The price is confidential, and it can only be said that it will be within our minimum expectations. On the one hand, it is because our car is in excellent condition, on the other hand, it is because the shadow leopard as a "net red car" still makes the other party have a certain good feeling and expectation.
What I observed was that Renren Car actually charged a service fee, but he did not intend to collect the car (when looking at the car, he actually gave an appraisal price of 20% lower than the market price to test, which I resolutely refused), and I could judge: Only if it is more than 10% below the market price, they have the possibility of collecting the car by themselves, otherwise, it is better to be a middleman to earn the service fee.
Of course, I was able to sell the car within the expected price for a few days, and for the most part, there was an element of luck.
Based on my experience of selling cars this time, I also give some advice to ordinary car owners:
1, if there is a fuel car at home that has not been opened for a long time, you can consider selling it. Especially the old and broken, it is really the more you go back, the less valuable it is. If you have a special affection for it, collecting is also a way, but the current regulations are not very friendly to the "old and broken" itself.
2, if it is a niche boutique car, you can try to sell slowly, in fact, do not refuse the platform, like my family feel that the platform is very annoying, worried that I sold the car when I was routine or risky. But I think that under the consciousness of ensuring our own safety, we must believe in the power of the platform. Firmly set your own price bottom line, and the time period is longer. Believe in your car, through more platforms and reach more people, will always meet love home.
3, do not believe the second-hand car dealers in the price of the statement, do their homework, keep the price bottom line, of course, your psychological price should also be reasonable.
4, there are new energy vehicles that do not often drive in the hand, you can also consider selling. The premise is that it is really not open. At present, because of the rise in oil prices, the price of new energy is not bad, and there may be surprises.
5, anyway, the car that is not very driven at home can be sold. Not opening means you don't have a need. Wait until you have figured out what you really need and left enough to live on before it is too late to buy.
6, now is not a particularly good replacement time: the selling price is average, the buying and selling cycle may be very long; the buying cycle may also be very long. If there is a clear replacement need, you can open it first and wait.
7, after clarifying their own needs, in addition to looking at new cars, you may also wish to go to see used cars. Try to keep prices as low as you can within your budget. Especially non-strong brands and models (don't be delusional if you want to buy a cheap big G), there may be surprises.
Finally, I would like to send you three particularly valuable words that I have learned recently:
Possess with caution.
Use with care.
Give it up bravely.
These three sentences are particularly valuable for buying a car and shopping, and even for our lives.
Thank you to all the friends I interviewed for this article. Thank you to Wu Di, the "cream cat" who gave me these three sentences.
Wen | Zhao Xiaocha
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