Chaochuang has become the main means of attracting users in various industries, especially the industry of to C, and it is also the main means for users to interact with enterprises and narrow the distance.
Since the Wuling brand became "China Wuling" at the end of February this year, it has raised the "two wings flying together" to the strategic level, of which the "user wings" strategy includes online social positions and offline experience centers. Online, Wuling created a one-stop social e-commerce platform LING Club in April last year, from car purchase and car use, to social, shopping, personalized customization, etc., focusing on the upgrading of users' full-link experience and the creation of car life ecology.
This "user-centric" online social network has gradually been incubated on new products, and an original personalized service platform such as "LING LAB" has been derived. It is understood that "LING LAB" is mainly positioned in the subdivision of user tide creation to meet more users, especially young users for the release of Wuling product tide reform passion.
Of course, there is also a case for creating such a platform, which is Wuling Pet Light MINIEV. According to the data, Hongguang MINIEV, known as the "people's scooter", has gained the favor of more than 650,000 users since its listing in 2020, and has been on the throne of domestic new energy vehicle sales for 19 times.
But more importantly, more than 72% of the users of this car have carried out some tidal changes and tidal creations, and 29% of users want to have higher requirements for battery life, 17% of users want to improve charging speed, and 16% hope to have a higher sense of quality.
Based on this, SAIC motor has created the LING LAB platform through Wuling, turning the "standard product" that has no consistent personality into an interactive car purchase model that allows users to achieve a 0 threshold for tidal creation and 0 basic players to easily get started. It is understood that on the LING LAB platform, the Chaochuang suite with four major themes and nine categories can be derived from tens of millions of optional combination schemes. Players can choose a variety of packages according to their preferences, and customize the matching scheme for the car online.
At the same time, LING LAB provides one-stop landing services from online optional installation to offline, realizing the continuous upgrading of Car Tidal and creating a user's Tidal game world. At the same time, the platform has gradually formed a new cultural circle layer, including the LING Club cultural community, the regional play car circle layer, the pan-car life circle layer, etc., to create a cultural exchange position for users.
The first product through the LING LAB platform is Hongguang MINIEV GAMEBOY, which has four models: 200km endurance, 200km endurance, 300km endurance, and 300km battery life, priced at 55,800 yuan, 57,800 yuan, 67,800 yuan and 69,800 yuan, respectively.
This car shape has reserved Chaochuang interface in many places, which can be matched with Chaochuang suite at will to create "an exclusive big toy that everyone can DIY". In addition, players can go to the LING LAB platform and choose nine categories of kits such as practical suitcases, personalized car stickers, theme color films, and exclusive wheel covers, extending 100,000+ DIY gameplay. Up to now, more than 150,000 players have burst out of infinite tide creation enthusiasm online, generating 430,000 personalized trend creations.
Offline tide creation, the momentum is also hot. Players from all walks of life have entered, and a number of explosive vehicles have emerged, such as Hongguang MINIEV GAMEBOY Mars Survival Edition, Camouflage Off-Road Vehicle, Red and White Memory Kill, Blue and White Porcelain, etc. In the world of thousands of people, there is no one with the same player who stirs up the "thousand cars and thousands of things" tide creation storm.
The data shows that from the beginning of March to the present, Hongguang MINIEV GAMEBOY's orders have exceeded 30,000, of which male users account for 77%. Based on this car, LING LAB will maximize the advantages of tidal innovation and cultural interaction, and will also set a new benchmark for the industry's "products & services" and "the leader of the new culture of young car play".