What does the new path look like in your heart? Recently, Dida Chuxing released a new cultural symbol - "New Travel Road", which has become the first cultural symbol of mobile travel that condenses the common values of platforms and users. The design creativity of "One Stroke" shows the innovative exploration of the mobile travel platform and users in the efficient and environmentally friendly travel ecology, as well as the warm and pleasant travel mode.
At the same time, in order to let more users feel and transmit the symbolic power of the "new travel road", Dida Travel launched the "National Map Challenge", inviting the majority of netizens to explore or create a "new travel road" in their lives, and create unlimited possibilities with a concise but not simple stroke.
The person in charge of Dida Travel said, "The new travel road is a condensed expression of Dida's original intention and mission, and it is also a kind of belief force common to users, that is, adhering to the right direction and continuous innovation, you can create unlimited possibilities." ”
Dida Chuxing released the cultural symbol of "New Travel Road" A stroke of the painting shows the values of not adding blockages
Dida Travel's cultural symbol, called "New Travel Road", was born in early 2022 and condenses Dida's culture and values. The symbol is composed of a stroke, a smooth curve, and a circle in the middle, which is quite flexible and light.
In the past eight years, Dida Chuxing has embarked on a "new travel road" with potential and efficiency as the core, through real hitchhiking and smart taxis, to solve the two fundamental challenges facing mobile travel - vehicle-road contradictions and tidal phenomena, providing users with another travel experience.
This cultural symbol embodies the original intention and exploration of Dida Travel, hoping to bring smoother traffic by tapping potential and increasing efficiency and not adding congestion, and also shows that Dida is reconstructing the travel ecology, committed to creating another way of travel for users and society, and bringing a more low-carbon, green, efficient and environmentally friendly travel ecosystem.
Add a touch of new green to the tick orange Explore the "new travel road" of green and warm and pleasant
From the perspective of color design, the "New Travel Road" symbol released by Dida Travel shows a gradient color, adding a touch of new green to the original warm Dida orange, showing that Dida Travel is based on efficient environmental protection ecology and always adheres to the goal of creating a sustainable green travel mode.
At the same time, the connection and integration of the new green and dida orange in the cultural symbol show the consistent exploration of Dida Travel, hoping to bring users a warmer and more pleasant travel experience with real hitchhiking and smart taxis, promote the relationship between people, the development of the environment, and make society more harmonious.
An old Dida user said, "I am the owner of the Dida hitchhiker, but also a passenger, in the Dida platform has been more than four years, I feel that this new travel road design is very good, there is a strong sense of connection, like a very vital link, connecting the road, the city, the Dida platform, and the same passers-by who commute with me." ”
Another Dida passenger said, "I especially like the cultural symbol of Dida, smooth and light, looking at the mood has changed, life is also like such a new travel road, gorgeous turn, moving forward." ”
Design Concept Unveiled Mobile Mobility is the first symbol that embodies the common values of the platform and users
Dida travel cultural symbol designer said that the new travel road is not only a cultural symbol of Dida, but also the spirit and ideal common to Dida and users, that is, adhere to the right direction, change the angle, you can create infinite possibilities. There is the vision and courage to go out of the "other way", the optimistic explorer spirit that takes the challenge as a leap, and the soul of innovation.
In the past, on the road of tapping potential and increasing efficiency without adding congestion, Dida Travel and users have jointly embarked on a road of exploration and low carbon. During this year's Arbor Day, Dida Travel released the carbon reduction report card of Dida hitchhiking users in 2021, which is the first domestic carbon emission reduction group standard for hitchhiking. According to the data, the total carbon reduction of Dida hitchhiking users in 2021 is 1.145 million tons, which is equivalent to investing 2 million mu of afforestation and greening projects; and the average downwind commute is equivalent to using 3.6 takeaway boxes.
In order to create a warmer and more pleasant travel experience, Dida Travel and users have jointly embarked on an extreme and interesting road. At the end of last year, Dida Travel and 3 million netizens jointly created a "nother way of travel" cultural system, through the five phases of the "New Travel Culture Brainstorming Meeting", co-created the exclusive title of the owner of the hitchhiker as "pioneer official", the relationship between the owner of the hitchhiker and the passenger title of "fellow traveler", and successively released the user co-created "eight ways of hospitality for hitchhiking owners" and "eight ways for hitchhiking passengers", which triggered widespread discussion and praise among users.
Many Dida hitchhiker users said, "Walking with Dida passers-by is not only a low-carbon environmental protection road, but also feels that the relationship between people and people is becoming more harmonious and harmonious." There is a sense of strength that comes with being like-minded. ”
Launched the National Photo Challenge invite netizens to create a "new travel road" force
On the occasion of releasing a new cultural symbol - the new travel road, in order to let more netizens feel and transmit the symbolic power of the "new travel road", Dida Travel launched the "National Map Challenge" on weibo, inviting netizens to explore or create a "new travel road" in their lives.
Since Dida Travel launched the creative activity, in less than a day, it has attracted hundreds of thousands of netizens to participate in the interaction on Weibo. The form of a stroke painting is simple and interesting, so that netizens can participate more easily, but also fully innovate and carry out the creation and expression of opinion.
Some netizens photographed the high-speed overpass under the neon of the city, which is a new travel road of the times; some netizens, with their thumbs and index fingers crossed, compared to a heart, is a new travel road full of hope; some netizens, with a thick stack of books at home, placed a new travel road of "pursuing the truth"; and some netizens, with the petals of mountain peach blossoms in April on earth, bloomed a new travel road with infinite vitality.
Many users said that the original change of perspective, you can find that there are so many new travel paths in life, feeling full of power and fun. Some users sent their entries to their relatives and friends, saying, "This is the cultural symbol of the Dida Travel platform, and it is also the infinite possibilities that can be brought about by creation." ”