I didn't expect that one day,my favorite Luckin coffee and coconut palm juice could actually come to a wave of dream linkage.
On the first day of work, the eye-catching bag with unique coconut coconut juice recognition degree shuttled through the office building, and people who did not know thought that the bag around the coconut palm juice was on fire again?
But a closer look, #椰树致敬瑞幸版, Luckin X coconut brand big character newspaper and other packaging copywriting stimulating and eye-catching, only to understand that the original luckin coffee and coconut coconut juice joint name.
Who would have thought that Luckin, the coconut killer, and the coconut terminator of coconut palm juice would one day meet and ask worriedly: Are you okay with the coconuts in Hainan?
On April 11, just today, Luckin Coffee and Coconut Palm Juice launched a joint model - Coconut Cloud Latte, which is the annual new coconut tree tribute to Luckin Edition launched this year, with coconut clouds that look like milk lids and not milk lids, and raw coconuts that have always been very popular.
Under the suggestion of the clerk, the coconut cloud latte will be better to drink directly without a straw, the first layer of coconut cloud part of the coconut taste is particularly obvious, the overall taste is slightly sweeter than other lattes, it is indeed going to heaven ~
Secondly, in addition to the most classic word version packaging design, the new product promotion of Coconut Cloud Latte also has the most famous Xu Dongdong version of the coconut tree group coffee poster and the copywriting with memories of killing, and the characteristics of both sides have not been spared.
(This cup, drink from small to the atmosphere)
(Light and dense, swallow clouds in one bite)
(Taste soaring into the sky, plus ice race fairy)
Of course, no one knows whether this coconut cloud latte will surpass the raw coconut latte to become the next signature latte, but looking at luckin coffee's tone of one hundred million, it may be worth looking forward to~
In fact, in the past few days, it can be found that about the new product of coconut cloud latte, Luckin Coffee and Coconut Tree Group began a round of countdown marketing, many netizens guessed on the spot that it was a joint name with coconut palm juice (only the color of coconut coconut milk packaging is too obvious), and the offline store is also piloting sales (after being exposed, the two brands can only perform under the skin).
However, today's listing, everyone still feels very novel, can't help but try it, it is estimated that half of them are directed at this extreme is the trend of word typesetting bags.
But when you rush to order a cup of coconut cloud latte, but there is no CP bag of Yelu Salem - (heart plug)
From the official fatal complaint of the coconut tree, Ruixing sadly responded: due to logistics reasons. My heart is half cold
And the netizens who love ——
I even saw that there was a model Xu Dongdong called Luckin Coffee Spokesperson-
(Gu Ailing can only represent a bolt q March)
(Lilusius's ice café can only be drunk like this)
As we all know, Coconut Palm Juice has never been co-branded with other brands in the 34 years since its establishment, and this choice to cooperate with Luckin Coffee is also the first step in cross-border marketing. For Luckin Coffee, which has always been quite sophisticated in marketing, new product listings, cross-border joint names, explosive product creation, etc. emerge in an endless stream, and the raw coconut latte listed last year also exceeded 100 million on the first anniversary of the sales, and the next estimate is the coconut cloud latte.
Although many netizens are full of expectations and love for coconut cloud lattes, there are also some other evaluations, some netizens think that coconut cloud lattes and raw coconut latte taste the same, drink sweet and greasy, and even feel that it is not as good as raw coconut lattes, coconut coconut juice technology in coconut cloud latte can not be felt, quipped: Is this joint name a coffee and a package? What do you think?