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"Ingenuity of the Beauty cloud products" is an important part of the "Thunder Campaign" to carry out marketing activities.
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Text | Zhijiu Team (ID: XNzhijiu)
On-call editing | Little knowledge
On April 8th, Guizhou Anjiu held a grand live broadcast of "The Beauty of Ingenuity cloud products". Zhou Xuecai, vice president of Lianmei Group and president of Anjiu Group, as well as industry leaders, thousands of distributors of Anjiu, more than 10,000 core consumers and fans participated in the tasting exchange event.
This large-scale collective tasting activity is not only an upgrade of the consumer cultivation model, but also a key starting point for supporting businessmen. Combined with the "Thunder Campaign" launched in various war zones across the country in March, Guizhou Anjiu has realized the dynamic sales atmosphere of online and offline interaction, regional linkage and atmosphere resonance, helping the development of dealers and empowering product sales!
2022 is the year of acceleration of Guizhou Anjiu, there is no doubt that the holding of The Cloud Pin Club is an important part of the marketing activities of the "Thunder Campaign", which means that Guizhou Anjiu is accelerating to the "core head brand of Chinese sauce liquor"!
Taking over the baton in 2021, the Thunder Campaign helps Anjiu accelerate
2021 can be described as the first year of the marketing of Guizhou Anjiu. Co-organized a liquor roundtable meeting with Xijiu, signed the famous director Jiang Wen as a spokesperson, print advertisements landed on the national high-speed rail station, and a variety of communication methods continuously strengthened the brand impression of Anjiu. In terms of brand communication and brand marketing, while showing a radical posture, cultivate internal strength, build bases, and expand production capacity. Actively build a market foundation and realize the investment layout of key national markets. The "100-day Battle" launched at the end of the year is to promote the sales of Anjiu, which not only realizes the brand heat, but also realizes the consumption heat, so that the products can be sold faster.
In 2021, Guizhou Anjiu not only achieved the speed of development, but also achieved the quality of development, which won a very good start for the road ahead. In 2022, sauce wine will enter the midfield stage, and sauce wine will enter a new cycle of quality and brand drive from extensive development of categories. Guizhou Anjiu, which has a century-old heritage and is known as guizhou's two historical wines, announced on February 12 that the development of 2022 is set to create "anjiu acceleration". After having achieved brand achievements such as "exquisite" symbolization and launching two major historical wines, it was decided to accelerate the market at that time and cause the industry to pay attention.
The first big battle of "Anjiu Acceleration" is the "Thunder Battle". On March 10, the Beijing headquarters of Anjiu Group held a full meeting to lay out "acceleration". Zhou Xuecai, vice president of Lianmei Group and president of Anjiu Group, announced that Anjiu has launched a four-month marketing operation to carry out investment promotion and business support work, expand the market, boost sales, and launch a "thunder battle" in various war zones across the country.
The "Thunder Campaign" is an important measure for Anjiu to outperform the national market in the first half of the year and lay the foundation for victory in the second half of the year. The posture of thunder, the power of thunder, and the power of thunder are the three important directions of Guizhou Anjiu's "Thunder Campaign", that is, to charge with the posture of thunder, to fight high with the power of thunder, and to occupy the market with the power of thunder. It is understood that the main goal and direction of the "Thunder Campaign" is to move sales, and will carry out relevant investment promotion and business support work to expand the market and boost sales. Obviously, the core purpose of the "Thunder Campaign" is only one: to use distributors as a bridge, to carry out in-depth marketing activities, and to achieve the deep occupation of the market by Anjiu.
To this end, Guizhou Anjiu said that in order to ensure the completion of the goal of the "Thunder Campaign", Anxin Yayan will focus on "high frequency, high number of people, high quality", invite more high-quality partners and consumers to participate in the main core markets across the country, gain insight into the pain points of partners and consumers, highlight brand strength, realize the recognition of the market and consumers for Anjiu, and quickly complete the development, construction, layout and sales goals of Anjiu in the high-end sauce liquor market. Combined with this cloud product meeting activity, offline and online linkage, through large-scale tasting and atmosphere creation, accelerate consumer cultivation and product sales atmosphere creation, and accelerate the investment conversion.
2022 is the year of acceleration of Anjiu, there is no doubt that the launch of the "Thunder Campaign" means that Anjiu is accelerating to the "core head brand of Chinese sauce liquor"!
Running to the core brand of sauce wine, how does Anjiu open up channels and consumer ends?
In 2022, sauce wine will enter the midfield stage, and sauce wine will enter a new cycle of quality and brand drive from extensive development of categories. At the same time, the vitality and value of famous wines have been further awakened, coupled with the advantages of the effect of sauce wine categories, so that Anjiu has the possibility of explosive growth. Anjiu's historical heritage, quality strength and production capacity reserves are accelerating the pace of Anjiu's efforts to build the core head brand of sauce and liquor.
However, the strategic route of "core head sauce wine" is full of challenges. Under the influence of the epidemic, the consumption scene of liquor is constantly restricted, so the biggest test at present is how to complete the cultivation of distributors and consumers, and gain the initiative to speak in the second half of the competition of sauce and wine.
In terms of distributors, Guizhou Anjiu in the first quarter of 2022, achieved a great stride forward and rapid rise, respectively, with Henan Yunfei Wine, Henan Yudong, Tangshan Tongwei, Quanzhou Zhongquan, Dongguan Artisan Wine, Jinan Lvye, Qingdao Shengruihe and other large merchants and nearly 100 group purchase dealers to complete strategic cooperation, according to enterprises, in the first quarter, Guizhou Anjiu marketing achieved a huge breakthrough, the new dealers nearly 100. This large-scale cloud product meeting activity is to empower all war zones across the country, and accelerate the transformation of investment promotion through activities such as expert endorsement and big business appearance!
The head brand of sauce wine must assume the responsibility of promoting consumption fever, and Guizhou Anjiu has chosen to plunge the brand into the minds of consumers. In April last year, he co-hosted the Guizhou Liquor Enterprise Development Roundtable with Xijiu, which proved its strength and status. In July, Jiang Wen, the signed spokesperson of Guizhou Anjiu, to create a "core head brand of Chinese sauce fragrant liquor" attracted consumer attention, until the advertisement was officially launched on the national market in September, and then to the Spring Festival, logged on to the Spring Festival Gala and local satellite TV, the brand power of Anjiu fully bloomed!
In the view of XN Zhijiu, with the "Thunder Battle" as the main line, Guizhou Anjiu will deeply penetrate the roots of the brand into the market, and deepen and broaden the existing distributor channels. At the same time, with the help of high-frequency peace of mind, it will further penetrate the hearts of consumers, let more people know the sauce and fall in love with the sauce, and implant the Guizhou Anjiu brand into the minds of more consumers.
Guizhou Anjiu, which has historical background, capital strength, capacity storage advantages, organizational framework and management level, will continue to systematically exert efforts in channels and consumption ends in 2022, achieve strong leaps and violent advances, and is accelerating to the "core head brand of Chinese sauce liquor".