Rhino Entertainment Original
Wen | Fangzheng Editor| Park Fang
Entering April, the coldness of the variety market has not yet shown signs of improvement, the investment of various variety shows is difficult to see improvement, and the recent rise of the epidemic in many places has led to the suspension and postponement of variety shows such as "Ace to Ace", and the industry has fallen into the quagmire of negative news.
"Lang Sister 3" recorded Reuters photos, the release of the video, finally can make us excited. First of all, the massive Reuters photos of the sisters sitting on the bus were exposed on Weibo on the 6th, and the appearance of the "former girlhood member" Zheng Xiuyan, the "childhood goddess" Wang Xinling, the "chief dancer" Tang Shiyi and other topic sisters detonated the public opinion field, directly sending the #Langjie 3 full staff to work Reuters # to the hot search.
The next day (7th), another 1-minute Reuters video was frantically turned around on Weibo, making the topic #Sister Riding the Wind and Waves 3 Reuters Video # re-posted on the hot search. In the video, Wang Xinling and Wu Mochou are suspected of returning to their residence after recording the program, and bid farewell to Huang Xiaolei and Wu Jinyan at the villa door, and the scene is warm and loving. Since then, the list of players previously rumored on the Internet has been further consolidated.
Just a few Reuters, "LangJie 3" has set off waves in the public opinion field, and the appeal of the IP can be seen. Two years ago, "Lang Jie 1" became a national hit at the beginning of the epidemic, and last year's "Lang Jie 2" was popular and word-of-mouth slipped but continued the previous season in terms of investment performance, and this year's "Lang Jie 3" seems to be more ferocious than the previous two seasons.
Losing the 2022 variety show market, which has not yet been born of a blockbuster, it is too necessary for the S+ level competition project of "Sister Lang 3" to boost confidence, so can it fill the emptiness that we have no show to see?
The Reuters lineup has a lot to watch
Wu Mengzhi returned to the director's seat
I have to say that the situation that "Sister Lang 3" is facing now is very similar to that of "Sister Lang 1".
Two years ago, "Sister Lang 1" could explode, first, it was it that innovated the 101 draft model with serious homogenization, grafted on the strong topic of 30+ women's age anxiety to make a sufficiently differentiated program perception; second, in the context of the environment, it greatly met the entertainment needs of people during the epidemic at home.
In front of "Lang Jie 3", the "empty window period" of xiu zong has been suspended for nearly a year since June last year, and people's demand for similar competition programs will be very strong; and in terms of the general environment, there are many people staying at home in Shanghai and other places due to the epidemic, and "Lang Jie 3" will be a good home entertainment product to solve its urgent needs.
The Reuters lineup with a lot of watching makes "Sister Lang 3" highly anticipated.
Rhino Jun found that the Reuters photos exposed in the two days of the show were exaggerated, which had to make people wonder whether they were written by the station sisters or deliberately put them by the authorities. You know, although the so-called Reuters originally meant "passers-by disclosure", many times it was just the official in order to do the early publicity of the "pretend" into passers-by to break the news.
In this round of "unknown provenance" Reuters photos, we can summarize several types of players with different points of view. The first is a one-person exclusive category of Jeong So-yeon, a former member of the "National Korean Group" who is the only foreign player in "Sister Lang 3", and her appearance on Weibo is extremely controversial: Korean fans are happy to see her enter the mainland market because of her excellent business, and opponents are critical of a Korean-American who has appeared in the national roundup.
The arrival of childhood goddesses makes this season full of feelings. Twins group's Ajiao and Asa "group" came to the mango stage, presumably to provoke the tears of many post-90s and ancient CP fans. Wang Xinling, who has not been to the mainland for many years, was a unique "sweetheart god" in the Chinese music scene ten years ago with singing and dancing songs such as "Eyelashes Bending", and she will be the sweetest scenery on this stage when she comes to "Sister Lang 3".
There is also a category of guests who can be collectively called "ancient celebrities". The tranquility of the "Second Entry Palace", Na Ying needless to say, they will most likely play as consultants this time to assist. In the observer, "TVB goddess" Li Zi will be a hot spot, and she rarely appears in the mainland, and her national debut may set off a wave of memories to kill. And the Network rumors that two 90s diva singers Xu Ruyun and Jiang Meiqi will also come to the show, but they do not have a "real hammer" Reuters photo flowing out.
The fourth category of guests led the show to gain the attention of the audience in the dance circle. Tang Shiyi and Zhu Jiejing, one is the "Principal Dancer of China Opera and Dance Theater" who graduated from Beiwu and has appeared in the circle with plays such as "Water Moon Luoshen" and "Confucius", and the other is the "Chief Dancer of Shanghai Song and Dance Troupe" who graduated from the opera and starred in the 2021 Spring Festival Gala program "Crested Ibis". The arrival of two professional dancers may help raise the overall dance performance specifications of "Sister Lang 3".
There are also two people who join the "cross-border" road. Xu Mengtao, who returned from the Winter Olympic freestyle skiing competition, was said to be quite nervous for the first time to challenge the singing and dancing stage, and the scene of the sisters cheering for her in unison was very warm. Although Aya, who has hosted many hosts in the past, has mixed in the music circle with songs such as "File Ice March", after many years, the singing and dancing stage of "Sister Lang" is also worthy of the attention of the audience.
The other sisters exposed by Reuters in this round can simply be classified as "singer team" and "actor team". The singers' team includes Tan Weiwei, Wu Moxuan, Yu Wenwen, Zhao Meng (bassist of the new pants band) and Liu Lian (Mr. Liu). Members of the Miss group) sat in the seat, and the actor team included Wu Jinyan, Zhang Tianai, Qi Xi, Huang Xiaolei, Zhang Xinyi, Huang Yi, Mao Junjie, Wang Zixuan, Zhang Li, Zhao Yingzi and others.
In addition to the explosion of the lineup of players, the most gratifying thing for old fans of "Sister Lang 3" is the return of director Wu Mengzhi. At that time, "Sister Lang 1" was out of the circle, and Wu Mengzhi's copywriting to 30+ female artists at the beginning of the program was indispensable, setting up the core value intention and tone of the program. "Sister Lang 2" Wu Mengzhi quit, Yan Ji singled out the beam, and many people attributed the decline in the quality of the program to the director. This time Wu Mengzhi's return to "Sister Lang 3" is a reassuring pill for the old fans of "Sister Lang".
The "Big Female Singing Show" has been absent for two years
Finally waiting for "Sister Lang 3"
Just because Reuters can be on the hot search, it is enough to see the audience's expectations for "LangJie 3", there are many reasons for the formation of this expectation, but if we only look at it from the perspective of market demand, we will find that in fact, "Langjie 3" acts as a substitute for Xiuzong in a sense.
An interesting phenomenon is that the round of Reuters in the Weibo super talk, Douban group and other past rice circle girls' public opinion has been hotly discussed on a large scale. After the Qinglang action, the suspension of Xiuzong, and the great rectification of the Douban group, Rhino Jun has not seen a show that drives the star Weibo and the group to have such a high-frequency and detailed discussion of posts (especially around Zheng Xiuyan).
Another interesting phenomenon is that at the same time that "Sister Lang 3" was exposed to Reuters on April 6, two draft variety topics were also quietly searched on Weibo, one was the fourth anniversary of the final of #"Idol Trainee" and the other was #The third anniversary of the launch of "Creation Camp 2019". These hot topics together show that although the show is gone, many people have a strong nostalgia for the show and the stage of singing and dancing, and they are more eager for the large-scale singing and acting programs of the show.
Throughout the past two years of the market, before the show was stopped, last year's several shows were all boy band drafts, and large-scale singing programs such as "Brother With Thorns" and "Chasing the Light" also took the male route, which means that in these two years, only "Lang Sister 2" was left to play the "large-scale female singing show", and "Lang Sister 3" that returned after a full year.
In the two years since the absence of the "large-scale female singing show", we no longer have a program like "Sister Lang" that brings together outstanding women from all walks of life such as singing, acting, dance, sports, and host. Based on the profound insight into the long-term market demand, the Mango Variety Platform has almost made the "LangJie" series a "single seedling" of this track.
In fact, back to two years ago, the production idea of "Sister Lang 1" itself can be regarded as a show of higher-level gameplay. On the basis of drawing on the overall narrative framework of Xiuzong's "free team + multiple rounds of public performances", it has created a popular myth by looking for more national female artists in the whole entertainment circle and betting on the potential of 30+ mature female artists.
In contrast, at present, the recent film and drama variety of various tracks "middle girl" has been a hot theme, the movie has "Love Myth", the TV series has "Love is Delicious", the variety show has "Semi-Mature Lover", this wave of "mature age wind" more or less the source can be traced back to the "Lang Sister 1" of that year, and this traffic outlet can now also feed back to the upcoming "Lang Sister 3".
In addition to the theme dividend, the series of "Sister Lang" has also been a leader in the industry in terms of variety show investment, and the first and second seasons of "Sister Lang" have attracted more than 20+ sponsored brands, boosting the title company "Fan Milin" from a micro-business brand that no one knows to a big brand known to the whole people, and the business exploration of "Sister Lang" is a model in the industry.
Now that the lineup of artists in "Sister Lang 3" has been upgraded multi-dimensionally and director Wu Mengzhi has returned, it is not difficult to predict that the investment situation of the variety show will most likely continue the scenery of the first two seasons. It should be known that the overall situation of this year's variety show investment has been cold to close to the freezing point, and the "money" program of "LangJie 3" may become a strong medicine to boost market confidence.
From "Sister Lang 3" to the "Hong Kong Music Competition Music Variety" to be broadcast this year, "Sound is Endless", we see that Mango Variety does have a unique methodology for grasping the emotions of the times and choosing topics for variety shows. "Blockbuster" has begun to appear, we look forward to "LangJie 3" to pull mango super media performance at the same time, can help bring hot brand side, investors to the current variety market enthusiasm and confidence, if so, it is really the 2022 variety show industry to save the "city" lord.