The Shaolin Temple entered the real estate, 452 million Zhengzhou bought land; the Shaolin Temple began to make money, and the end of theology turned out to be economics. In fact, it is not the first time that the Shaolin Temple has engaged in real estate, as early as 15 years, it has spent 4.12 million Australian dollars to build a four-star hotel.
This time to get the land is also a 15-year upgrade version, the construction of a five-star hotel. The current degree of commercialization of the Shaolin Temple is really beyond imagination, and it can be said that it is a group operation. After the establishment of China's first Buddhist company in 1998, the commercial territory has been expanding, covering culture, catering, medicine, clothing, etc.
In addition to the accident in the picture, the Shaolin Temple also tried to develop music through licensed games, and third parties, and even! Open auctions for Unicom numbers and other expansion revenue sources.
From the birth of the Qing Dynasty to the wild money of entering the world, all this in the Shaolin Temple today cannot be avoided by its CEO abbot. As the first abbot of the Shaolin Temple to obtain an MBA degree, Shi Yongxin gave full play to his business talents from the beginning of taking over the Shaolin Temple: set up a "martial monk group" to tour the country, opened Aaobao shop to sell peripherals, made investments, and so on... In the commercial land parcels taken by the Shaolin Temple, from the perspective of the equity path, the ultimate beneficiary pointed directly to the abbot Shi Yongxin.
In addition, he holds the actual control of 18 companies in his hands. Among them, Shaolin Intangible Asset Management Company, which is the main platform for the commercial operation of Shaolin Temple, Holds 80% of the equity. This company, with an annual income of hundreds of millions, involves business including tourism resources, cultural performances, product development, import and export of goods and technology, and so on. The company not only covers a wide range of business, but also the protection of the brand of Shaolin Temple is also rigorous enough, applying for 666 trademarks, even liquor.
Shi Yongxin has always stressed that the Shaolin Temple will not consider commercialization, and everything he has done is to protect the purity of Shaolin culture. But at present, it seems that this has already protected a Shaolin business empire, and the words of the monks not to make jokes sound a bit harsh.