Brands have successively entered the meta-universe! Let's explore the wonderful world of the metaverse

Each brand has successively launched the Meta-Universe series

Zara has also begun to enter the meta-universe! Recently, Zara released the LIME GLAM Metaverse series in collaboration with the well-known virtual social software ZEPETO, which includes clothing, accessories and beauty products. Zara's official website also began to present interesting metaverse dynamic models, combining virtual scenarios to show a strange and full of infinite fantasies of the future world, very distinctive. You can go to the official website to experience it for yourself. Since the last time Zara's spring and summer advertising campaign suddenly became advanced, this time it has joined the metaverse queue, which is really refreshing.

Italian luxury brand HOGAN also held a virtual brand party with the theme of "HOGAN-X" on the virtual social platform Decentraland during Metacostem Fashion Week and launched the brand's first NFT collection in collaboration with Exclusible: Hogan Untraditional NFT Collection. HOGAN also opened a virtual pop-up store in the virtual luxury commercial district created by the Decentraland platform to create a shopping experience that combines virtuality and reality for consumers. The joint series of NFT works will also be launched on April 3 exclusible.com officially released to the public.

On March 25, ETRO participated in the first Metaverse Fashion Week held on the Decentraland platform to launch the new Liquid Paisley Mobile Paisley Capsule Collection. 20 virtual models to interpret the new collection, creating a colorful, vibrant and fresh runway through a variety of colors such as candy powder, emerald green and sunshine yellow. At the same time, a virtual pop-up shop was opened, where visitors can buy ready-to-wear and accessories and customize their own virtual characters.

Chinese designer brand ANNAKIKI has also released the Fall/Winter 2022 virtual clothing capsule collection with the theme of "post-human coding", and the designers have taken inspiration from the sci-fi film "Alita". Celebrity artists and fashion bloggers such as Jike Junyi, Wannida, Meng Jia, Han Huohuo, shen Mengchen and so on have all put on NFT virtual costumes designed by designer Yang Zi.