It is said that there is no free lunch in the world, but in fact, we still enjoy a lot of free things. Baidu Map and AutoNavi Map and other navigation software is one, they are our most commonly used navigation software, travel is really convenient. But they are all free and open to ordinary users, so what channels do they rely on to make money? Today, let's take a look at it together.
First of all, we need to understand that no one does what is not profitable. Therefore, the map navigation software is free for users on the surface, but in fact, they are the "trump card" in the hands of Internet technology companies, so there are few applications with high user stickiness and high frequency of use. Traffic on the Internet is money, as long as there is traffic, it controls the wealth password, and monetization is not a problem at all.
1. Advertising makes money
We open the map navigation software, what do we see at first sight? That's right, the recommended homepage open screen ad. With hundreds of millions of user traffic per day, this open-screen advertisement is comparable to CCTV! The value is huge, and the average small business can't afford to do it and dare not do it! There are more ads in it, and all the businesses you can see are recommended by advertisements. Playing the ability of advertising implantation, domestic software can be said to be unique in the world.
2.app diversion to make money
With huge data traffic, various life service applications will definitely come to the door. What taxis, takeaway ordering, hotels, airline tickets, tours, attractions and other apps are coming. It can be said that the current map navigation software can already meet all aspects of life. There's only what you can't think of, nothing they can't do. And these needs are based on strong user traffic, to the app diversion, map software to charge a certain fee, everyone is happy.
3. Bid ads make money
This may be more familiar to everyone, that is, paid advertising. You buy an ad, you go to the front, further get a higher exposure, get an order. Now e-commerce is this way, do not advertise, there is no traffic at all, merchants must continue to burn money into it. For example, if you go somewhere and you want to stay, and the top few are paid to get ranked, it is not necessarily the best. Just so you know!
4. Provide data services to third parties.
Everyone knows that many apps have positioning and navigation functions. These are all developed in cooperation with map manufacturers, and they certainly can't make maps themselves, but the API calls data service functions such as Baidu Maps and AutoNavi Maps. If your own software wants to add map navigation functions, you need to pay map manufacturers. Map navigation is free for users, and merchants will definitely have to charge for such applications. The average user does not know and will not pay attention to this. It is said that it is 50,000 a year's cost, oh, small software vendors are certainly not affordable.
5. Make money trading business
In other words, all our order transactions are accurately equipped by map manufacturers. For example, if you book a hotel, so many hotels No matter which one you book, the map manufacturer will have a certain percentage. Now you know why people will send you all kinds of coupons to let you consume on the platform! As long as you spend, people have money to earn. The services behind are all done by third-party merchants, and map manufacturers only need to do a business import.
6. Charge column of their own map
In addition to the above cooperative transaction charges, map has also done a large number of its own charging items, such as some smart scenic spots, 3D real-life demonstrations or some special map personalized services.
Now everyone knows how Baidu Map and AutoNavi Map make money, right? Navigation software that seems to be not making money is actually making money every day. They provide basic services for people's navigation, and the investment is also huge, with too high a moat, the average company can not do. The so-called taken from the user, is no longer to serve the user!
Note: I am Qin Yun Guanxiang, and I will chat with you about daily digital technology and Internet anecdotes, one more every day, welcome to pay attention. Original articles, unauthorized reproduction, infringement will be investigated.