If there is one reason to love Beijing, it is the classical soul hidden under the gorgeous city. Many locals don't choose to go to the street, but it welcomes a bustling crowd of tourists. However, on such a commercial street, there is a palatial old Beijing Chinese dim sum shop, "Fuhua Zhai Rao Shop", which exudes an antique charm from the inside out.
Image source: Where to go
There is a gold medal plaque hanging at the head of the door, hanging a dark blue velvet curtain, pushing the door into the store to see the Eight Immortals table, Luohan tata and other Chinese furniture, with bright yellow draperies and seat beds, the furnishings are exquisite, revealing the ancient Chinese charm.
Imperial court food craftsmanship
Fu Hua Zhai started from the Qinxing family.
The grandfather of the founder, Mr. Wang Xifu, Chen Guangshou, was the imperial chef of the Qing Palace, and several of his brothers were famous chefs of the Zhuangguan during the Republic of China period.
Source: Beijing World Financial Center
Since childhood, he has studied traditional court meals with his father and brother, and has a broad and profound "connoisseur" memory of traditional Chinese cuisine and a comprehensive processing ability that coincides with taste perception. RaoPu records the fine-grain culture of Chinese tea food and conveys warm friendship.
Fuhua Zhai Rao Shop has always followed the royal court meal process of Mr. Wang Xifu and insisted on using traditional manual methods.
In order to restore the pure court pastry making process, Mr. Wang excavated ancestral recipes, searched for authentic ingredients, and practiced repeatedly, and this fading court taste finally found its home in Fuhua Zhai.
Unique taste
Fuhua Zhai Rao Shop mainly engaged in a variety of handmade court snacks and court snacks, has been following the royal court meal process of Mr. Wang Xifu, adhere to the traditional manual method, make puff pastry, adhere to the hand-opened crisp, push the oil crisp into the crust one by one, tirelessly push the granules finely, evenly rolled, so that the opening of the puff pastry can be consistent in level, loose and fragrant, such as white goose feathers layered on top of each other. Sugar roses are made by hand according to strict proportions and craftsmanship standards. The rose has a rich aroma and a delicate and soft taste, successfully inheriting the essence of the ancient court pastries on the mainland.
The snacks sold are also mainly white puff pastry, without a gorgeous appearance, and the effort is all about the taste and texture.
Delicious Recommendations:
Almond tofu
Source: Beijing Foodie v
The taste of almonds is very strong, but it is not astringent, which preserves the aroma of almonds very well, and hawthorn cake is added, which gives this almond tofu a soul and is accompanied by sugar water. In the summer, I have no problem eating 3 servings alone.
Kidney bean rolls
Source: Beijing Forever
The cake is very delicate, and at the same time it is rolled with fragrant melon seeds and defused hawthorn cake. I prefer hawthorn cake, although crisp, sticky, cotton brings a richer taste, but this fragrant melon seed crush is really too fragrant, fragrant to a little greasy...
Sunni Efen white cake
Source: New Beijing
The green and red silk embellished on the top is also more delicious than the ordinary moon cake inside, not sweet, retaining a trace of greenness, which can relieve the sweetness very well.
Court rose cake
Image source: Dianping
Rose cakes still have to be eaten hot, and only when they are hot are their aroma is the most intense. And the puff pastry of this cake is layered and soft. People who don't love roses can easily eat a whole pie.
"Net red" Fu Hua Zhai
Public reviews must eat the list of regulars, all kinds of shop bloggers high praise spread, other brands have to spend a lot of money to paste the Internet celebrity standard, Fuhua Zhai can easily have without spending a penny.
For example, the Douyin blogger "Boss Yao", who has 1.08 million fans and is known as a professional pastry chef, has added another layer of popularity to the treasure dim sum shop "Fuhua Zhai Rao Shop".
In addition to the wine aroma is not afraid of the deep undertone of the alley, it is worth mentioning that the high unit price of nearly 100 yuan is not only not to let Fuhuazhai be criticized in the mainstream context of cost performance, but to have a clear brand positioning, and even raise the style of the entire Chinese dim sum industry with bare hands, known as "Hermès in pastries".
At present, a considerable number of consumers in Fuhuazhai are young people in their twenties and thirties who have considerable spending power, and they regard Fuhuazhai as a real Chinese dim sum; and the middle-aged and elderly groups who have feelings for traditional dim sum have a natural trust in Fuhuazhai.
The rise of Chinese pastries
Chinese pastries, including mooncakes, peach crisps, mung bean cakes, chestnut cakes, flower cakes, etc., are the market, and there are also brands such as Naixue's tea, hi tea, starbucks and other brands, dividing the market through the "tea, coffee + bread" scene.
Whether it is in terms of market share, product standardization, or branding, there is still a big gap between Chinese pastries and Western baking. However, in the past two years, the barrier to the development of Chinese-style pastries is being broken, and Fuhuazhai is appearing in the business circle with a young and fashionable image, which makes young consumers refreshed.
Source: The hottest circle of life
On the one hand, because of the rise of the national tide, the younger generation has paid greater attention to traditional and national foods; on the other hand, Fuhuazhai and other long-established Chinese pastries have actively embraced market changes, catered to the preferences and needs of young people in product innovation and marketing, and combined traditional products with popular foods to attract the attention of consumers.
Source: Appreciation of Chinese cuisine
The potential of Chinese pastry trends is very large, and pastries are slowly being accepted by more Chinese, especially young people, and even in the future, more and more people like to eat Chinese pastries. Ten years ago, everyone thought that eating foreign bread was a trend, but today China's own pastries are reviving. I believe that in the future, more people will fall in love with Fuhuazhai this traditional Chinese court pastry.