Recently, affected by the rise in raw materials and the decline of subsidies, new energy vehicles have set off another round of "price increases". Since March, following the price increase of Tesla's officially announced models, many domestic new energy vehicle companies have begun to join the camp of the price increase army. It is reported that the intensive price increase of new energy vehicles is a new round of price increases after the first collective price increase in early 2022, and only a very small number of car companies have not yet raised prices, such as SAIC Roewe, which announced that it would not increase prices in April.
On the morning of March 31, SAIC Roewe officially released the roewe new energy product price adjustment announcement, showing that savoy roewe new energy models did not increase in price in April, and began to increase prices in May. Why did Roewe leave a one-month buffer period? There are probably three reasons. The first is the positioning and mission of the new energy national team, and you have to assume certain social responsibilities at a critical moment. The second is that Roewe participated in the electrification process early and accumulated enough foundation to support the confidence of this month. The third is the history and tradition of Roewe's pet fans, and its feelings support it to think about consumer pain points and find ways to solve them.
Many people in the industry believe that the collective price adjustment of new energy vehicles is still due to the sharp increase in the price of core raw materials including lithium and nickel. Taking the lithium required for new energy vehicle power batteries as an example, the lithium price has increased tenfold in more than a year from 50,000 yuan / ton at the beginning of 2021 to the current 500,000 yuan / ton. This has brought a lot of production pressure to car companies, but Roewe still decided to provide consumers with a rare "reserve price" car purchase opportunity. In the increasingly fierce market competition, there seem to be fewer and fewer conscientious enterprises with a human touch like Roewe.
Note: Data as of March 24
Which of Roewe's new energy models will not increase in price in April? In addition to the 2021 i6 MAX EV with a range of 502km and the 2021 Ei5 with a battery life of 501km, two SUV hybrid models with "3.0T green surging power" - the Roewe RX5 ePlus and RX5eMAX will not increase in price in April, you can choose according to your preferences.
Among them, the Roewe i6 MAX EV 502km endurance version starts at 141,800 yuan, and the 605km endurance version starts at 159,800 yuan, which is definitely the most cost-effective model in the same class. If you're already excited, but feel pressured to buy a car, you can take a look at the financial offers launched by Roewe. Roewe i6 MAX EV enjoys a 20% down payment and 0 interest rates for 3 years; Purchase the 500-day canopy ultimate version and enjoy a 20% down payment and a 5-year 0 interest rate discount to help you easily win the car of your choice.
All in all, the collective price increase of new energy models seems to be unavoidable for car companies, if only one of the costs has been raised, car companies can also reduce car costs from other places to ensure profits, but now the situation is about all aspects of new energy model car manufacturing are rising, and car companies can only increase the terminal price to cope with it. However, there are still manufacturers like Roewe that have not yet begun to increase prices, but they are only limited to April, if you don't want to leave regrets, you can quickly go to the store to place an order.