Beijing, 24 Mar (Xinhua) -- Gao Tian, deputy director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, said in an interview recently that sports need more people to understand and participate, and that every major design of the Emblem, mascot, sports icon, and torch of the Beijing Winter Olympics is to strive for excellence and make great efforts to show the charm of traditional Chinese culture and the sense of the times of cultural innovation.
Gao Tian believes that the Beijing Winter Olympics is a sports event and a cultural event. The sports competitions of each Olympic Games leave the audience with good memories and a rich Olympic cultural heritage, and the mascot is one of them.
In her view, the mascots of the previous Olympic Games are full of characteristics, the Beijing Winter Olympic Mascot "Ice Pier" and the Winter Paralympic Mascot "Snow Rongrong" are very lively and cute, reflecting the characteristics of winter ice and snow sports and modern science and technology in the design, and also highlighting the Chinese cultural elements.
On September 17, 2019, children took a group photo with the Mascot of the Winter Olympics "Ice Pier" after the release of the mascot and the Winter Paralympic Games mascot in Beijing 2022. Photo by Ju Huanzong, Xinhua News Agency
Beijing 2022 Winter Olympic and Paralympic Games sports icons were officially released on December 31, 2020, gao Tian said that sports icons are a graphical interpretation and expression of sports projects, and the sports icons of previous Olympic Games reflect the unique creative design, concept and cultural background of the organizers. The sports icons of the Beijing Winter Olympic and Paralympic Games not only show the characteristics of the Winter Olympic sports, but also integrate the elements of traditional Chinese culture, especially the innovative production of dynamic sports icons, which brings great surprises to everyone.
"Nowadays, more and more young people like winter sports, and we also hope that the Beijing 2022 Winter Olympic and Paralympic Winter Olympic Games, a group of dynamic and dynamic sports icons, will be loved by more young people, and they will feel the unique charm, impact and attraction of winter sports, highlighting the concept and vision of the Beijing Winter Olympics and Winter Paralympics to light up the dreams of young people and integrate into hundreds of millions of people."
On December 31, 2020, the Sports Icon of the Beijing 2022 Winter Olympic and Paralympic Winter Games was officially released. Xinhua News Agency (Photo courtesy of Beijing Winter Olympics Organizing Committee)
Gao Tian said: The core guiding ideology of the cultural activities of the Beijing Winter Olympics and Paralympic Games is to make full use of China's rich cultural and artistic resources, take sports as the theme and culture as the content, plan and organize various forms of vivid and lively cultural propaganda activities, and widely attract the active participation of all sectors of society.
She said that in the past few years, the Ministry of Cultural Activities has promoted the knowledge of the Winter Olympics, disseminated the concept of the Winter Olympics, and promoted ice and snow sports through a series of colorful and colorful Winter Olympic cultural activities, creating a strong cultural atmosphere for the Beijing Winter Olympics.
Text Editor: Ding Wenxian
New Media Editor: Wu Junkuan
Proofreader: Huang Xuguo
Issued: Peng Dong
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