When it comes to projectors, everyone can always pop up some keywords, such as eye protection, big picture, portable, watching blockbusters, family entertainment and so on. Compared with color TV, the projector is more playable, which is a new generation of technology products with rich temperature and fun. Especially for young consumers under Gen Z, projectors have become one of their must-have products.
The mundane path of the projector
The scope of application of projectors has been continuously expanded, from engineering, business education to intelligent projection in the civilian market, the development of projectors has been smooth. Smart projectors alone won 4.803 million units in 2021, an increase of 29.0% year-on-year, and market sales reached 11.61 billion yuan, an increase of 32.2% year-on-year.
The players of projectors have been continuously expanded, and smart projectors have gone from 500,000 in 2015, 1 million in 2017, and then to 4.8 million last year. Over the past seven years, smart projection sales have grown at a compound annual growth rate of 52%. Under the trend of technology iteration and consumption upgrading, the future growth potential of the smart projection market will be increasing, and thousands of brands including Jimi, Nuts, Dangbei, Changhong, Xiaomi and so on are competing for this market, so it has also attracted Internet giants Ali, Baidu, and Tencent to embark on the road of projection.
When you think of projectors, what else can you think of?
On the Little Red Book, you can often see some donkey friends, using the projector outdoors to watch movies, projecting the projection screen onto the tent, and some projecting the projection screen onto the body of the car, although only the projector can meet, but the degree of privacy is always poor, is there a projection application that can both maintain romance and enjoy the pleasure of light life, suitable for camping outside or playing in the wild projection application? The answer is yes!
As early as the CES exhibition in 19 years, Hyundai Motor showed a new set of virtual space touch technology, with the window display technology can make the finger move slightly, the carriage will become a small "cinema". In the concept cockpit not only eliminates the physical buttons, but also eliminates the touch screen, you can make a simple "press" movement with your fingers in the air to control the vehicle's system. In manual driving mode, the windows will appear transparent; in autopilot mode, the windows will automatically darken and show the surrounding conditions of the vehicle in the form of a video, and when the video is projected on the window, the window will become the big screen of the car, at which point you can enjoy a true surround-around stereoscopic movie, these on-board projections can be realized one by one.
Car projection, the fifth pole of projector applications?
Ford has applied for a patented technology to mount a projector on a car's tailgate. The technology can project a TV or any video onto an external device. When you're out on a trip or vacation, you can turn on the car's reargate and watch a movie or play video games under the stars together.
Recently jointly released Huawei car equipped with car projection, the car using Huawei Hongmeng HarmonyOS system, which is a set of all-scenario distributed operating system for the Interconnection of Everything, the intelligent projector integrated into the operating system, through human-computer interaction can be presented in the car roof immersive roof canopy theater, due to the use of electronic surface correction technology, the projected picture display will not be deformed, even in the daytime there is a very high contrast and clear picture. At the same time, there are 7.1 surround sound effects, coupled with super rebound design seats, this new immersive viewing experience has attracted the attention of many users.
It is understood that there are already many major automobile manufacturers are trying the car projection scheme, the future with the popularity of the car, the car projection is expected to become the standard of the car, which is a new opportunity for the projector enterprise, of course, there are many challenges, although the projection technology itself is more mature, but the car projection is still a completely blank application scenario, in addition to the picture itself also need to consider the projector optical path design problems, how to avoid the projector on the eyes of the direct view and other issues, these need to be car companies and projector companies to run into the solution Some industry experts said that in the future, this on-board projection will have a market of 20 billion.
In addition to the sky projection screen, there are already the use of Polyphoelectronics DLP projection technology designed for mercedes-Benz, Audi part of the mass production models, it is understood that the program can be applied to the lights, windows, HUD head-up display, etc., in which the augmented reality HUD (AR-HUD) projects information into the driver's field of vision, while marking the real object located in front of the vehicle 7 meters or longer. By identifying and tracking real objects, threats can be quickly identified, enabling drivers to take appropriate action and displaying navigation cues directly in real driving scenarios. All the windows of the car can be turned into bright and colorful displays. Advertising, vehicle-to-pedestrian communication, and driver greetings can be displayed.
Postscript: Compared with watching blockbusters in body projection, car projection will inevitably be more popular with users, and in the future, wearing VR glasses, there will be more entertainment experiences, in addition to real-time experience movies, as well as video games and other car interactive content. Vehicle projection is expected to become the fifth pole market of engineering, commercial, education, and household, and the application of projectors is constantly expanding, which is a great thing for the projection industry, and the projection era will continue to pay attention.