From the fire of the Tank 300 last year, Chinese car brands are also in the fist, eager to move, just on January 10, 2021, in this "our new journey" as the theme of China's first travel + conference and Jietu car brand night activities, Jietu finally released its first hardcore off-road concept car, Jietu T-X. Chery Automobile's Volkswagen brand Jietu also released its own hardcore off-road vehicles, Jietu is also an important member of the strategic layout of chery Automobile brand, in 2021, Jietu Automobile's cumulative sales of 154077 vehicles throughout the year, an increase of 17.9% year-on-year, and sales of more than 10,000 for 12 consecutive months. As of the end of December 2021, the cumulative sales volume has reached 463814 vehicles, and the development momentum is strong. It is also an important gene of Chery Automobile, chery Automobile is undoubtedly the technical strength of the domestic automobile industry, and the three major pieces are also the existence of the god level.
This time, the Jietu brand also released its first hardcore off-road vehicle, the appearance is basically the same as the Land Rover Defender, but it still has its own brand design language, just like the similarity between the Tank 300 and the Ford Bronco, this is the benevolence of the benevolent, the wise! Jietu power has indeed been kunpeng power as the main hit, the main force is naturally 2.0TGDI engine, but the car has two chassis structure, which is indeed not common at present, one is a bearing type and a non-carrier type, completely different body structure, it is not clear how Jietu will eventually design two models with different structures, and there may be the introduction of hybrid technology in the future! In the later stage, the T-X plan is equipped with a plug-in hybrid system, with a comprehensive cruising range of 1,000 kilometers and a comprehensive fuel consumption of 1L/100km. This will also give consumers more choices! In addition, the new car will be equipped with the latest Lion intelligent driving system, with 8 core Qualcomm Snapdragon 8155 chip as the "heart" of the car, in terms of functional safety, network security and automatic driving will have a very prominent performance. Jetway Has always been based on the "Travel +" product strategy, and for a car brand that focuses on travel, no model that focuses on off-road capabilities is imperfect.
Through Jietu Automobile, the four major product sequence layouts of X, T, P and V were officially released at this conference, focusing on SUVs, hardcore off-road, hardcore pickup trucks and MPV models. Jietu X-T adopts the square shape of hard-hitting off-road, and a large number of straight lines create a tough product image. And as a new hardcore off-road vehicle, Jietu X-T also did not ignore the creation of a sense of technology, and the design of the headlight group with high recognition composed of multiple rectangles is outstanding, and the visual effect is outstanding. The perfect meaning from the classical Chinese lantern is also the aesthetic that highlights traditional Chinese culture! At the same time, the "JETOUR" LOGO on the front grille also uses a luminous design, the lower front bumper is thick and powerful, and the entire front face is full of modern technology and at the same time has the wild feeling of a hardcore off-road model.
At the same time, Chery Jietu has also put a lot of effort and thought into marketing! This is also unprecedented chery Automobile, but also in the continuous growth and change! Jietu Automobile integrates the resources of well-known domestic tourism industry, and covers the three major ecosystems of travel, consumption and leisure through cooperation with enterprises or scenic spots such as Tuju Camping, Qunar. Through novel and interesting activities, Jietu Automobile also makes "Jietu users" become "users' shortcuts". Among them, "Peer- Damei China" upgrades the one-time car purchase of the traditional automotive industry to an in-depth travel experience, and innovates the "Lushu Co-creation Plan" to create the first brand of self-driving tour with users. As long as the later stage continues to adhere to the brand concept of Jietu, coupled with good marketing and product promotion, I believe that the strength of the player Jietu will also have their own spring blossoms and fruitful!
With the reasonable positioning of Chery Automobile's existing own brand, and with the continuous improvement of Jietu products, Jietu Automobile will enter a good new stage of development, after all, it is backed by a big tree to cool off, with Chery Automobile's strong technical output and full support! At the same time, with the introduction and promotion of its own brand culture, the "travel +" travel ecology is about to open a smarter and healthier era of all-scenario travel. We who love life and love to travel, will we choose a car brand that suits us! Chery Jetway is also a good choice!