In recent years, maternal and infant e-commerce has continuously penetrated into various offline consumption forms, and maternal and infant e-commerce has developed rapidly under the impetus of favorable policies and consumer rejuvenation. However, behind the mother and baby e-commerce that is considered to have the potential of a trillion-dollar market, it has also encountered a cold snap and is at a low ebb. In this environment, the Beibei Group thundered, and Honey Bud began the road to change. Here, how much capital is secretly laid out? This article reviews The investment layout of Matrix Partners China in the field of maternal and infant e-commerce is reviewed. (Related Topics: http://www.100ec.cn/zt/jwzg/)
The network economic and social society defines maternal and infant e-commerce as an e-commerce platform that cuts through mothers and children to provide maternal and infant goods and maternal and infant services. At present, there are four types of maternal and infant e-commerce: comprehensive, vertical, community and brand supply chain.
Mainstream platforms include: 1) comprehensive categories: Pinduoduo, JD.com, Suning Tesco, Tmall, Vipshop, Taobao, Koala Haishou, Jumei Premium, Yang Wharf, Douyin E-commerce, Kuaishou E-commerce, True Happiness, No. 1 Store, etc.; 2) Vertical categories: Honey Bud, Baby Grid, Good Child, Mother and Baby Home, Big V Store, Red Child, Child King, Kiss Baby, Mai Tesco, etc.; 3) Community Category: Mei Hoard Mom, Mom Circle, Mother mother said, Rice Cake Mom, Ma Ma Gang, Spicy Mom Gang, Pro Baby, Mom Help, Baby Know, Mom Buy, 4) Brand suppliers: Lingguan, Feihe, Junlebao, Wyeth, Abbott, Meisu Jiaer, Bangbaoshi, Anerle, Queshi, etc.
According to the "DATA.100EC.CN" big database of the Network Economics and Social Agency, from March 1, 2008 to November 2019, Jingwei China has participated in a total of 10 investments in maternal and infant e-commerce, involving companies such as Xinde Baby, Rice Cake Mother, Grapefruit, Spicy Mom, Baby Tree, etc.
Statistics by number of events: the highest proportion in 2015 was mostly early investment
Statistics show that in The data statistics found that in the investment of Matrix Partners China in maternal and infant e-commerce, there was 1 angel round; 2 A-class and C-level each; 9 Pre-level; 3 B-level; D-class and E-level 1.
In terms of the distribution of the number of cities, Beijing, Hangzhou and Shenzhen each had 2 cases, accounting for 20%; Xiamen had 4 cases, accounting for 40%.
In terms of year distribution, 2015 was the most, with 3 cases. In addition, 2 cases in 2014, 2008, 2013, 2016, 2017 and 2019.
According to the total amount of statistics: Xiamen companies account for more than 80%.
Statistics found that among the companies invested by Matrix Partners China, Xiamen received an investment of 1.411 billion yuan, accounting for 87.46%. In addition, It is 113 million yuan in Shenzhen, 0.685 billion yuan in Beijing, and 0.2 billion yuan in Hangzhou.
In terms of the distribution of the investment amount in 2016, 168 million yuan in 2015, 342 million yuan in 2014, 0.137 billion yuan in 2013, 0.685 billion yuan in 2008 and 0.2 billion yuan in 2017.
Matrix Partners China: Founded for more than a decade Startups that focus on the Chinese market
Founded in 2008, Matrix Partners China manages 4 US dollar funds and 6 RMB funds with a total value of more than 21 billion yuan, according to the investor database of "Dianrongbao" of the Network Economic Society. Focus on early and medium-term investment, focusing on startups rooted in the Chinese market. The "Jingwei System" has formed a huge investment matrix, and the total number of investment companies in Jingwei China has exceeded 430. Since its establishment in 2008, its investment companies include Didi Chuxing, Momo, Ele.me, Ofo Xiaohuangche, Kaiying Network, Cheetah Mobile, 21Vianet, Bona Pictures, Storm Video, Tuba Rabbit, Find Steel Net, Guazi Used Car, Liepin Network, VIPKID, Ape Question Bank, PINTEC Pin Titanium, 36Kr, etc. Among them, 26 are listed / listed in China and the United States and other places, with a valuation of more than 5 billion US dollars company 9, more than 1 billion US dollars 25 companies. In the early years, Matrix Partners China emerged as a "traditional dollar fund changer", and the change included several aspects: mining young people from Internet product managers to make investments because they knew more about the industry; and large-scale rollout of people, with an investment team of nearly 40 people and a post-investment team of nearly 70 people, providing entrepreneurs with added value that did not stop at money.