- Born in the sea, grown up in the mountains
SHANGHAI, April 2, 2022 /PRNewswire/ -- Since its inception, The Norwegian national treasure outdoor brand Helly Hansen (HH), which is favored by outdoor enthusiasts and explorers around the world, has always upheld professionalism and focused on creating high-end professional outdoor equipment. Recently, Helly Hansen released the HH-Archive Spring/Summer collection. The HH-118389225 series, which has super popularity and is widely sought after by the trend circle, is one of the representative works. HH-118389225 is the HH-Archive, where the 118389225 is the numeric code of the Archive word, and the three numbers at the end represent the year and quarter respectively.
The HH-Archive collection is based on Helly Hansen's 144 years of history as a creative and design blueprint for reproduction and re-creation, combining scientific and technological fabrics and fashion aesthetics, integrating the excellent design of the brand's classic series to create high-end urban outdoor clothing that is closer to urban fashion and lifestyle.
Relying on more than 140 years of sailing clothing history and mountaineering outdoor clothing heritage, Helly Hansen has upgraded to create a cool and stylish capsule series, which is represented by the HH-118389225-221 series, that is, the 2022 spring/summer series. The Spring/Summer 2022 series uses the core fabrics of the Poseidon series and professional-grade process technology to upgrade and create a series of modular products. In addition to the details, high-tech details such as 3 layers of high-performance fiber construction, ultrasonic rubber strip seams, and reinforced eyelets are added to help resist bad weather. In terms of appearance color matching, most of the camouflage elements in the diversified development history of Hayley Hansen are used, which conform to the exquisite visual aesthetics and tones, and create a surreal gray camouflage style, which is more suitable for the current urban ecosystem. The motif is also used in the capsule range of windbreakers, vests, rain caps, waterproof bags and modular clip-on bags.
Excellent waterproof, breathable and windproof properties have always been the quality of Helly Hansen products. The SS22 collection features the brand's classic HELLY TECH® fabric, which can be worn in the most extreme conditions, and has accompanied professional navigator Thomas Coville on the modern Ultima Classic Triamaran and THE IMOCA Classic Hydrofoil. Thanks to the ultra-lightweight design of the Helly Hansen ARC blouse, the wearer can quickly adapt to the changing temperature and is protected by multiple layers under the YKK® AQUAGUARD® waterproof ventilation zipper.
As a high-end outdoor brand committed to environmental protection, Helly Hansen has achieved 100% perfluorinated compounds in the HH Archive series, reaching PFC Free. After a decade of manufacturing, Helly Hansen has now achieved 90% of its products are perfluorinated compound-free and will continue to move forward with the goal of becoming all perfluorinated compound-free by 2023.
The Hayley Hansen HH-118389225-221 series will be released in a limited edition worldwide, and will be available in various stores and Tmall flagship stores in China from March 3, 2022.