Metacosm is the integration of a variety of new technologies and the emergence of a new type of virtual reality fusion of Internet applications and social forms, it breaks the limitations of time and space, so that all "dream linkage" has become very possible, at the same time it also integrates technology and trends, both with strong social attributes, the concept of metaverse out of the circle has spawned more consumers for the "virtual space" attention and needs.
It is reported that as the fashion industry gradually enters the meta-universe and begins to create a layout virtual image, fashion technology has been pushed into the spotlight, a powerful virtual community is forming in the meta-universe, digitalization and youth transformation is the thinking and exploration of fashion brands in the meta-universe era, more brands will meta-universe / virtual people as the carrier of content output, into the track of young marketing.
As an industry-leading national children's clothing brand that takes inspiration for growth as its own responsibility, Barabala has always unremittingly practiced around the "Chinese Dream" to help children freely weave dreams and empower self-expression and creativity, which coincides with the concept of dream-making, unlimited creativity and open exploration in the metacosm.
Barabala also always has insight into the opportunities of the meta-universe, caters to the preferences of the new generation of families, and creates a new field of communication with consumers, and will open the meta-universe plan this year, focusing on the concept of digital spokespersons, using technology blessings to combine "virtual people" + "social interaction" to further diversify the layout.
The world's first "children's" digital endorsement empowers brand IP value
Digital people are the most critical role in the metaverse, and recently Barabala will enter the metaverse, using no boundary restrictions, no imagination restrictions, no scene restrictions to locate the strategic direction of digital people, and the "hyper-realistic digital people" belonging to Balabala were conceived under the concept of metaverse. According to Baidu's query, this is the world's first children's digital person, but also Barabala mastered the new marketing strategy of "timeliness accuracy + creative thickness + absolute traffic", as the world's first children's digital person, not only highlights the unique existence, but also lays the leading position of Barabala in the children's clothing industry.
The digital person named Gu Yu means that the rain is born of a hundred valleys, and the valley rain festival brings abundant rain and promotes the growth of all things, which coincides with the brand values of "the best understanding of growth" advocated by Barabala. Gu Yu is full of oriental characteristics, has a strong Chinese cultural heritage, and conforms to the background of the current era of the rise of the national tide.
In appearance, Gu Yu has a typical oriental goose egg face, large and deep eyes, round nose tip, slightly upturned corners of the mouth, elf-like ears and high-intensity restoration of real people's skin texture. As China's first cross-reality, cross-dimensional meta-universe hyper-realistic "children's" digital person, Gu Yu is not only a simple string of code, but also a brand symbol with temperature. Barabala elevates the brand concept to a personified spiritual connotation through digital people, creating a unique multiverse life experience scene in a more diverse field.
In addition to Barabala spokesperson, Gu Yu is also an IP with the dual attributes of an independent children's fashion blogger and a virtual idol, and Barabala hopes to create an independent children's fashion digital person through IP, she can break through the boundary between reality and virtuality, and interpret the human imagination into reality in a more innovative form.
At the same time, Gu Yu is also an all-round cool girl, with excellent athletic ability, extraordinary artistic aesthetic and super musical talent, but also a small fashionista, small sportsman, small artist, constantly learning and growing, blooming more talents and dreams. Compared with a single real-life spokesperson, Barabala digital spokesperson Gu Yu has a more aesthetic perception, realism, story and experience, from the inside out, empowering the brand gene. Next, Gu Yu will also appear in the Barabala Meta Universe Show and various fashion activities, under the blessing of the new era, new technology and new content, encouraging children not to be afraid of time, fearless space, free to weave dreams, and brave to pursue dreams.
With science and technology as the carrier, set a benchmark for children's fashion
The era of digitalization makes the brand no longer an illusory and distant concept, but can directly face the consumer dialogue, it is understood that Barabala will also try a series of meta-universe concepts such as NFT digital collection and virtual wear in the future, explore the passage of physical products and virtual products, create scarcity and collectibility, through products and users to carry out deeper emotional and value communication, enhance the brand marketing sharpness, and provide innovative digital experiences for China's cutting-edge families and children.
From out of the circle to the breaking of the circle, Barabala, as a leading brand of domestic goods in the children's clothing industry, not only devotes itself to using domestic fashion to unremittingly help the "Chinese Dream", but also continuously expands the boundaries of the diversified user circle.
The concept of digital people is another attempt by Barabala to deepen the promotion of the "global upgrade and renewal" strategy, in the process of brand building and providing a better growth experience, breaking the dimensional wall boundary through virtual images, opening the Z generation preference code, leading the new trend of children's fashion, and at the same time representing Chinese brands to prove to the world with an unstoppable trend that "domestic products should be self-reliant, and domestic products have become self-reliant".