Transferred from the public number: design in Taiwan
Remember the last "New Generation Design Exhibition" Nie Yongzhen frantically flipped through the main visual of the "Dialogue" series of text arrangement and variability recognition?
This year, "Yongzhen Urgent Workshop" once again conducted a new generation of design exhibitions.
Also jumping out of the pure main visual framework, with eye-catching images of analogy and digital, present and past interesting contrasts, humorous interpretation of the mixed state of contemporary life "Hyper Reality" (extraordinary reality), bringing a series of designs that subvert the imagination.
This year's main vision is based on the proposition of "Hyper Reality".
Using topics such as human behavior, media evolution, user experience variation, and Cyber Society, we present contemporary landscapes that are analogous to retro, technological digital, and speculative futures.
Everything seems to be beyond reality, but it is a reality that is now a common experience around the world, and points out that "design" is the writer behind these mainstream or counter-mainstream narratives.
Of the three sets of visions exposed in the first wave, one of them gestured with a hand covering his ear to show the movement of using a smartphone to speak on the phone.
At first glance, the strangeness is actually impressive, and the body language symbols that "finger to six" represented calls in the past have been deeply rooted in culture and impression.
One group brings the designer's familiar "quick back" technique to reality, using the humor of the analogy to counterattack the digital bit, coupled with the exaggerated headline copy of the content farm, metaphorically referring to the contemporary social phenomenon of fake news and cognitive warfare.
Another set of visions is based on the smartphones and old desktop dial-up phones that everyone now has.
Although the latter has been eliminated by the times, the current smartphone still uses a retro microphone icon to represent answering and "hanging up" calls, humorously comparing the changes and changes in the evolution of technology and the change of the times.
In particular, in the three sets of visual layouts, the presentation of the "Hyper Reality" theme can also be found, humorously linking the main visual memes of last year.
It means that the new generation of design exhibitions that were exhibited online last year due to the epidemic once existed on the Internet but did not occur physically, and also echoed the theme of "extraordinary reality".
After the first wave of exposure, Nie Yongzhen revealed that there are 10 groups of main visions, which will be released in the form of static and dynamic before the launch.
Do you like this set of visual concepts?
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