The brand-new model name of Jietu Automobile did not follow the previous product serial number, but took a new Chinese name: Dasheng. At first, consumers still sound very awkward, but if you refer to the name of the upgraded version of the current Jietu model, such as X70 Zhuge Edition, X90 Zilong Edition, or you can understand Jietu Dasheng, it is obviously not a momentary impulse, but prepared.
As the most successful case of Cheryduo's brand strategy at present, many people define the success of Jietu as the success of product strength, that is, it simply meets the two basic needs of Chinese consumers for SUV models, the first is large, and the second is cheap. To put it more flexibly, it is necessary to have a big car and a good car, and the price cannot be too expensive.
And the Jetway X70, X90, including the X90plus behind, are all on the big top. But I didn't expect the third model, Jietu, suddenly changed, and actually launched a compact, sporty model, and the name directly returned to Chinese. This one is kind of interesting. Recently, the official product map of Jietu Dasheng was officially released, and it seems that the pace of listing is accelerating.
To be honest, the styling of Jietu models has always been advantageous, whether it is the appearance or interior, it has a very obvious distinction with Chery, and in some ways, it seems to have unique characteristics.
However, the acceptance of Dasheng's front face shape seems to be not high, and he does not want to follow the design style of the current products of Jietu, nor does he want to learn from the styling characteristics of Chery SUV, so the front face of Dasheng always feels a little bloated. Or is it a problem with the angle of the picture? Anyway, this feeling does not seem to look good as the front face of X70plus.
However, from the side, when the visual attention is not focused on the grille, the visual effect of the entire model seems to be very coordinated and eye-catching.
As a very sporty SUV model, what Jietu Dasheng wants to highlight is obviously no longer space, but control and technology configuration. Customer group positioning, compared to X70.X90, is definitely younger, so in terms of body line design, Jietu Dasheng has a variety of line outlines to highlight fashion and dynamics.
The suspended roof, hidden door handles, and sharp headlights, so all of this, and the large space of the Jietu X70, X90, the sense of stability, form a strong contrast.
It is said that Jietu Dasheng will be equipped with Huawei's high-end L3 level conditional automatic driving system and Huawei's smart cockpit 3.0. It will also provide four versions: 1.6T, 2.0T, 1.5T+48V light hybrid, 1.5T+DHT plug-in hybrid.
From its release to the present, the Jietu brand has created a good market performance in just a few years. However, the initial emphasis on the product is more on the large and cheap cost performance, after standing in the market, this market impression should not be the result that Jietu ultimately wants to get.
So, as a compact SUV model, Jietu Dasheng emphasizes more intelligence and control, perhaps, will set up a new product image for the Jietu brand?
The official product pictures have been exposed one after another, and the pace of listing has obviously accelerated significantly. So, can the new Jietu Dasheng really realize the return of the king of the market terminal after the listing, as the name expects? Looking at the strength of the product, it seems to be worth looking forward to.
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