The star little G works wonders
ggac.com
Introduction 丨The thematic visual design of "Peace Elite" continues to innovate with the change of seasons, and each season is an independent, inside-out and highly unified visual system. In the 15th season of Peace Elite, photon designers will cooperate through IP to open up the marketing design inside and outside the game, and convey a rich and interesting visual experience to players in different links.
Edit | Hulk, Charlene
The SS15 season of "Peace Elite" cooperated with Shanghai Fine Arts Film Studio, making the game world and the image world intersect across time and space. Familiar images of classic animations such as "Haunting heavenly palace", "Black Cat Sheriff", "Huluwa", "Nine-colored Deer" and "Pauline Lantern" are reproduced in the world of "Peace Elite". With "Light and Shadow Festival" as the theme of the season cooperation and "Light and Shadow Adventure" as the theme of the version design, the photon design team carried out the design and packaging of the whole process inside and outside the game from the external publicity, to the operation activities in the version, to the design of derivatives.
SS15 Season Login Dynamic KV
01. Creative design of advertising
The first force is the external advertising creative design module, advertising creativity and brand design team hopes that players can feel the classic in "Peace Elite" and interpret the classic through "Peace Elite", so with "I am making a film in peace" as a creative concept, showing the visual bridge built by the team, the overall packaging of the design.
The main KV formed a conceptual red carpet design through the film film, with the photon chicken as the guide, and the shadow design combined with the four IP elements of the beautiful film, as the spiritual symbol of the event, leading the peace elite squad to shine on the stage.
Light carnival version of the main KV
In the version of the warm-up TVC, by combining the fun memes of different classic movies as the form and content of the design, the representative role of "Peace Elite", the third-level head man, became an actor and personally performed.
In the warm-up stage, the recruitment is launched, the topic is ignited, and the Chinese cultural symbols are opened in the way of "Peace Elite" and full of feelings. The Carnival of Light and Shadow has kicked off, and the new story of Chinese light and shadow is about to open!
The Peace Elite × the warm-up promotional film of the American Film |
Click Play video
End the time travel, special forces parachute into the "Shangmei Shadow Universe" and open a new adventure of imagination. TVC video interpretation, combining users in different fields to reinterpret the classics in an innovative trend, tells the new story of Chinese light and shadow.
The Peace Elite × on the Beautiful Shadow | the next scene, each showing its own magic
In the static creative poster design, the designer also pays tribute to the stop-motion picture of the classic movie, and carries out a series of expressions, allowing players to get the familiar meme and enjoy the interesting pictures featuring "Peace Elite".
Carnival of Light creative series posters
Our guide, Mitsuko Chicken, became the convener of the Light carnival, calling on players to participate in the game's activities.
Carnival of Light and Shadow Recruitment Poster
02. Brand operation design
Action, the drama begins!
In the Light and Shadow Factory, these classic chinese heroes who have accompanied the growth of generations gather on the island to fight side by side with the special forces. By restoring the splendid gameplay, let the special forces feel the diversified charm of the classic animation, and also make the classic animation IP awaken the new vitality in the young player group through the game!
Light and Shadow Adventure Poster
Light and Shadow Adventure series prop posters, designed in conjunction with "holographic projection" and "retro projector". Blending technology and retro elements, it uses holographic projection to display items such as the Black Cat Sheriff Locomotive, Pauline Lights, and a combined tank with Shuker and Chicken Boy. Recreate childhood classics in the details of the game design.
Light and Shadow Adventure Prop poster
The season character poster refers to the design style of the movie poster and the double exposure expression of the film, and uses the picture halo generated by the retro lens to create a light texture, thereby creating a retro tone. For example, the design of the first poster character in the picture below pays tribute to the shape of the robot toy when he was a child, and then adds the classic style of the TV set of that year, with the theme elements of the light and shadow factory, full of feelings.
Young Adventurer derivative poster
The season is a face picture, maintaining the style of the SS15 season combining technology and retro style. The design adopts the compositional rules of the stage set, with visual elements such as lenses, film and amusement parks as the main body, and the weapons and roads are displayed rhythmically on it.
The design of the buttons combines elements such as the exterior shape of the retro TV, classic knobs, indicator lights, etc., to make click prompts more obvious and interesting.
SS15 season face picture
03. Theme interface design
After watching a series of publicity and operation designs, we went to the game to feel the design experience from the perspective of players.
With the paving of the brand's publicity design, in terms of UI design, it also continues to focus on the theme of "light and shadow adventure". The designers wrapped the season opening with nostalgic elements such as film, vintage cameras, and film camera shutters. The low-saturation tone shows the age texture of the cinema of the last century. In terms of scenes, the peace factory is used as the background to hint at the gameplay design.
At the beginning of the season switch, the door of the light factory was chosen to design, so that the picture lens quickly passed through the camera shutter. It then follows the camera and constantly pushes inside the Light factory, allowing players to feel the process of entering the light factory at the beginning of the season.
In the lens conversion of the interface, a film element was added to strengthen the player's sense of substitution.
Season home page Dynamic display
Start of the season
After the season switch, we enter the design of the season manual.
Season Handbook page
Season Handbook Dynamic Interpretation
Starting from the medal page of the manual, the medal of season 15 is displayed by using the track as a line of sight guidance, and the medal of the 15th season is projected in the form of a suspended holographic stereoscopic projection.
On the normal rewards page of the Season Manual, the Peace character is on the Roller Coaster starting platform, waiting to set off. Roller coaster starts to accelerate! The graphics are expressed in the form of a train speeding by, creating a sense of speed and picture impact, showing Monopoly skin and backpack helmets; climbing to the factory high point, showing the upgrade rewards of the season manual, and highlighting the main visual elements by creating a visual dynamic effect of strong contrast.
In the end, the roller coaster returned to the gate of the Peace Light factory, and the peace character turned around and invited the special forces to enter the light factory together: "Let's have a fun light and shadow adventure!" ”
The season manual opens
04. IP derivative design
After introducing the theme design from the external publicity to the in-game theme, the work is not completed. The end of the event is not the end of the light and shadow design journey. For some players who love the classic Chinese comic IP and have experienced a series of activities at the Light and Shadow Carnival, being able to play the elements of the game by hand is obviously an experience that allows people to get extra satisfaction outside the game.
As a result, designers continued to work non-stop, a co-branded Bluetooth music player, came into being.