Short videos, in the infinite amplification of the boundaries of the world we appreciate, today's character IP fever, e-commerce live broadcast fever, etc., attracting countless content creators to pour in, whether it is "beautiful" to the extreme, or "ugly" to the bottom line, continuous content creation and output, and constantly meet everyone's demand for "elegant" and "vulgar" content.
In the face of countless Internet celebrity bloggers who take into account both appearance and talent, how will those content creation enthusiasts who do not like to show their faces face face up to the difficulties and have the opportunity and courage to gallop the traffic market?
Can faceless bloggers catch the content creation trend?
In the era of short videos, what is everyone happy to watch? From the traditional ink fragrance between the books, to the hundreds of life under the lens; from the fireworks of the street stalls, to the showy feast in the video, the rise of short videos, so that every content creator has the opportunity to release themselves in front of the camera, their success may stem from interest and talent, or from the appearance and personality...
Pleasing characters, exquisite stories, and funny acting skills are undoubtedly one of the important factors in the traffic era, and countless bloggers quickly circle fans. Just like the high-value @ Uncle Ze, although the partners change frequently, but with the personal charm of the male protagonist and the arrangement of the story, the comment area is still fanatical and envious; and the simple and industrious @ nostalgia, rooted in the rural characters, scenes, story settings, in the emerging trend of the creation of the three rural areas, but also attracted countless netizens frequent praise.
Among their success factors, there are not only the original intention and persistence of content creation, but also the various surprises brought by "showing face" to fans, everyone can see the protagonist's appearance, demeanor and acting skills in the video, and can also perceive the life behind the joys and sorrows in the story.
However, with the improvement of the content ecology, the development of short videos is also gradually returning to the essence of content and life, and bloggers who focus on content "faceless" seem to have ushered in more possibilities for content creation. For them, if they don't show their faces, how will they catch the trend of content creation?
In the hottest field of food, everyone knows @Pan Grandma, she attracted the love of tens of millions of fans with her kind smile and excellent cooking skills in the camera, and the sentence "Grandma" is really kind. However, there are also good results @ Fragrant Hiccup Spicy, which has attracted the attention of 5.8 million+ fans with its seductive full screen food and magical voice.
In the food video of @Fragrant Hiccup Spicy, there is no character appearance of the atmosphere rendering, simple production steps, with a variety of sultry ingredient sounds, the appetite of people to lure out layer by layer, a full meal after the "burp", not only the best feedback for food, which also allows the account to increase the number of fans in just 20 days after the release of the first video.
At the same time, with high-quality content, it also brings commercial transformation. @Fragrant Hiccup Spicy got the heineken silver beer, delicious extreme fresh, idle fish and other brand commercial cooperation, especially the combination with heineken star silver beer, in the video for fans to pull a strong poetry and far away.
Coincidentally, in today's content creation wave, bloggers who have achieved good results by relying on "not showing their faces" are not only distributed in the field of food, but also in the fields of pan-knowledge sharing, various skill displays, and living pets. In the jianghu world of content, faceless bloggers not only beat their own world with their own achievements, but also enjoy the huge value brought by traffic monetization in the traffic dividend.
But in the process of content creation, is showing your face a must for bloggers? How will faceless bloggers continue to make their mark?
On the road to content creation, is showing your face a must for bloggers?
In the process of content creation, why is it favored by more bloggers? Perhaps the reason can be captured from the viewer's experience, and rather than straightforward statements and explanations, face-to-face character communication is more acceptable and more resonant in the process of information transmission.
For example, in the content field of "test class" and "lecture class", the way bloggers "show their faces" is also a more appropriate choice. On the one hand, this form can bring fans more realism, but also let fans feel the affinity of bloggers.
Compared with the choice of showing the face, how many people will be attracted to believe the lack of product recommendations that "show up"? It is better to apply the recommended cosmetics to their skin and let fans see the intuitive effect after use, which may be more attractive to them.
However, on the other hand, the choice of showing faces is also closely related to the creation of the blogger's personal IP. Whether it is from short-term monetization or long-term brand layout, many bloggers will form a strong association with self-image in the creation and operation of content, brand output and premium, give accounts more personal characteristics through the form of personal appearance, create IP symbols with personal labels, and achieve a win-win situation for personal and brand value through binding.
In the process of content creation and operation, the greatest value of face exposure is not only to bless the traffic, if there is a problem with the personal image, it will bring a fatal impact to the account and the fans at the same time, which is also a double-edged sword. In fact, the purity and excitement of the content can also bring more value empowerment to bloggers.
For many bloggers, showing your face may be a kind of confidence or a strategy; but the direction and choice of content creation determine that showing your face is not a must. Like the bloggers below, although they have not had a character on camera, they are still full of rewards.
Food bloggers who do not appear in the camera, and travelers who travel through the landscape and rivers present the pure natural beauty of their own food and scenery. The mouth-watering food and the fascinating scenery have become the power background for them to win the attention of fans.
For example, @Qianwei teaches cooking, @April food, these bloggers use the magic of the video to maximize the charm of food to fully stimulate, compared to the head of the big V's ability to realize the value, these bloggers located in the middle waist, also show a good monetization ability.
In their knowledge videos, there are not only strange cold knowledge, but also thoughtful detective analysis. With their strong clue search and collation and content creation capabilities, they can always create eye-catching content to win the favor of netizens. Compared with the appearance of real people, perhaps this form of cold knowledge creation is more suitable for them.
For these faceless bloggers, the greatest pleasure of content creation, but also from the power of interest, and the love of life, when everyone is busy creating people, shaping IP, there are also bloggers focus on their own life interests, choose a safer and more comfortable form of content creation.
For example, @Ball ball is a cat, @Yunguo's pet, @PuPu poof, compared to faceless bloggers, they are extending their love of life to the love of pets, which is love house and Wu, but also a choice for content creation.
In short, whether it is a face or not, it is not a must for content creators. In the process of content creation, identifying the content characteristics that you are good at to create can bring users a sense of memory or experience, and can also harvest full.
"Doer" content creation cheats, how many layers have you cultivated?
In content creation, the value of appearance may be a boost, but more importantly, the talent of the creator. In the process of content creation and monetization, those faceless bloggers may be more like a "doer" in the content industry, starting from content, loyal to content, and constantly realizing self-cultivation on the road of content creation.
Throwing aside the bonus of appearance, focusing on content creation, attracting fans with content, constantly absorbing nutrition, innovating, and enhancing the value and uniqueness of content, they are consolidating every step they take.
On the other hand, their commercialization also stems largely from their "confidence" in content creation. Whether it is based on interests or from professionalism, they are carefully planned and carefully filmed in their own areas of expertise, and their content creation is "extreme", so that unique content becomes their most core competitive choice, and stands out from many similar content creations.
For example, sand painter @Ming Zhe S is passionate about sand painting creation and constantly tries to use the unique creative technique of sand painting to show the charm of another art form. When netizens were still nostalgic for the dance version of "Only This Green", the sand painting version she created "Only This Green" was once logged on weibo hot search, and the People's Daily launched the #Only Green Sand Edition #Weibo topic that received 30.814 million views, triggering more than 60 media forwards.
Of course, the dedication and pursuit of art also brings her more commercial cooperation opportunities, and the cross-border cooperation with LOEWE Loewe allows fans to enter the fantasy world and find a dream in the world of one sand and one sand; the cooperation with the central media to launch the sand painting works of "The People's Well-off" is also contributing to the value of art.
Carefully flipping through the collection of @Mingzhe S short video content is like a unique "art camera", recording every wonderful story moment that happens around us, from "the wonderful moment of the Beijing East Olympic Games", to the "sand painting version of "Human World" family portrait", and then to the "sand painting version of "Hunting Crime"", she uses the softness of sand, the color of color, and the delicacy of the creator to present us with a beautiful sand painting world.
There is also @ painter Li Yi's freehand animals, always using simple strokes to outline a lifelike animal, but the picture is exquisite. Maybe this is a painter, a love and respect for art, and a confidence in the content of his own creation. As an art master and university professor, short videos are more of a platform to share their artistic understanding and achievements, and what is the necessary value as to whether to show their faces.
For them, in the process of content creation, it is more important to release their love for life. Perhaps this is the art from life, and then feed back to life, as for how to realize, and how to realize the ability in the future, but the last charm of "unintentional willow shading".
In short, for bloggers who are keen on content creation, the faceless behavior in the process of content creation is just a more suitable choice for themselves.
In content creation, they integrate their own interests and professions, integrate their understanding of life and art, and then transform into the background of content creation, and finally extend more value appeals. Therefore, even if they do not show their faces, they can become "doers" in the content industry in the process of content creation.
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