Material Marketing Officer
In-depth weibo industry social play
Rhythm planning throughout the year
Material Marketing Officer Phase I
Walk into [Game Quadratic]
Z generation users regard new games as a trend and are interested in interesting marketing, which also shows that not only the game market, but also provides more possibilities for cross-border marketing combined with games in different industries, and digging deep into the game circle around IP has become a significant marketing trend.
Weibo game Z era users accounted for 70%, game-related content read more than 1.8 trillion, animation-related content read 1.2 trillion + . Phenomenon-level IP Weibo became popular, and the number of readings related to the sixth anniversary celebration of the glory of the king accumulated 6 billion+. The two-dimensional ecology of Weibo games helps brands from "entering the circle" to "breaking the circle".
What is the two-dimensional ecology of Weibo games like?
"What are the characteristics of the game quadratic group?
Content resources and cross-border marketing
Game quadratic industry link model
For details, please see the figure below
