Recently, ReitìníZE, an animation company based in Belfast, Northern Ireland, announced the completion of a £2 million seed round led by Sure Valley Ventures (£1 million), with the participation of VGC Partners, Techstart Ventures, Clarendon and some angel investors. The new funding will be used to drive the company's development over the next two years and the global rollout of its VR animation tool, Animotive.
It is understood that RETìníZE was founded in 2019 by Phil Morrow and Jack Morrow, headquartered in Belfast, Northern Ireland, dedicated to the development of AR/VR and other digital marketing solutions, its animation software product Animotive can use VR technology to improve the three-dimensional animation production process, its customers/partners include BBC, National Geographic, BMW, Eurostar, ExxonMobil and so on.
It is reported that the Animotive solution developed by RETìníZE is a low-threshold VR animation creation product and a SaaS service that supports the mainstream VR headsets currently on the market, allowing users to quickly create their own 3D animation content in a virtual environment. It also supports the Vive Pro Eye Eye Tracking VR Headset, Vive Face Tracker and Xsens Motion Capture Suit, allowing players to control animated characters in VR through gestures and expressions. RETìníZE said a beta version of Animotive is coming soon.
Phil Morrow, CEO of Retineze, said: "We are delighted to have Sure Valley as our main investor – they have a deep understanding of the creative technology space and what impressed us most was the time they took the time to really understand Retineze. This investment will inject vitality into our development and enable us to bring Animotive to the international market." ”
Sure Valley Ventures said: "We are very excited to support this innovative company as it enters a new phase. We will continue to look for new opportunities in the metaverse, artificial intelligence and cybernet, and focus on businesses like RETìníZE that can bring disruptive innovations to the market. ”