Reporter Han Bing reported that although the Chelsea Fan Foundation took the initiative to contact various acquirers and received some positive responses, it did not really have a place in the club after all. Abu's forced sale of the club has made Chelsea fans realise how important it is to take the fate of the club into their own hands, at least in part. Although many bidders claim to be Chelsea fans, or have famous Chelsea fans join the team, they can really put it into action, hoping to buy part of the chelsea shares, so that fans can have a voice in the future Chelsea board, only the blues real legend Terry.
Terry's spiritual significance to Chelsea fans goes without saying, and he did go to great lengths to try to give Blues fans at least some initiative in this completely passive takeover. Under intense pressure to publicly thank Abu's former blue army chief, he is leading a plan called True Blue to buy a 10% stake in Chelsea for £250 million. That share is enough to get Chelsea fans on the board, not only to oversee the club's operations overall, but also to have veto power over major matters.
The "True Blue" programme also includes former Chelsea female footballer Claire Ravdi, who worked as an analyst at Deutsche Bank after retiring from the united era and returned to the Blue Bridge three years ago as an executive in Chelsea's commercial department. Behind Terry's investors is David Meyler, a well-known Chelsea fan and conservative supporter. In addition, online media iTech Media founder Kissberg and investment banker Luton are also involved in the program.
"True Blue" investors cannot quote the high price of the overall acquisition of Chelsea, and can only hope for a part of the shares. Moreover, Chelsea fans can also buy Terry's promotional digital currency in exchange for voting rights in club affairs.
Although Terry's "True Blue" plan seems to have little hope, chelsea's bidders are almost all multi-capital components, and it is not impossible to recover part of the investment by selling 10% of the shares. What's more, the two most promising British home bidding combinations have plans to give fans more participation rights, in addition to the Saudi media group, several US capital have clear plans to expand and rebuild Stamford Bridge Stadium. The cost of the project, which amounted to £750 million five years ago, will climb to more than £1 billion in the future, selling 10% of the stake to Chelsea fans in exchange for some of the capital to rebuild the stadium, which is also worth considering the new owners of the club.
Regardless of the success of Terry's True Blue Project, the former Blue Bridge Legends captain is at least genuinely for the sake of the fans, trying to allow people who truly love the club to participate in the operation of the club and even decide the future of the club. For Premier League club fans who have suffered from the greed and uncertainty of capital, the "True Blue Project" will become a milestone event in the Premier League if it can be successful. Not only can chelsea fans who have been like five thunderbolts in the near future see hope, but also the long-term Manchester United and Arsenal fans, as well as Manchester City and Newcastle fans who are also worried about Chelsea's nightmare, have also seen the dawn of prevention.