TVB's official Weibo previously sent a dynamic, Gu Tianle, Zhang Jiahui, Wu Zhenyu three major film emperors were interviewed, a total exposure of the inside story of the cooperative film, the three have gone to Spain, Myanmar to shoot, the director used Hollywood shooting techniques, a shot to the end, the shooting scene is super hard.
Although after years of wind and frost, the three male gods are still charming, seeing them in the same frame, netizens can't help but sigh, about the past, about feelings.
Someone found a new highlight, these three people, all once wore exaggerated armor, carried gorgeous knives, and served as spokespersons for Greedy Information Technology Co., Ltd.
This game company not only invited Gu Tianle, Zhang Jiahui, Wu Zhenyu, but also Jackie Chan, Xie Tingfeng, Chen Xiaochun, Sun Honglei, Zhang Xinyu, Liu Yifei and many other first-line male and female stars.
According to the company's 2020 annual report, only their one page game, the cumulative turnover of the 4 years online has exceeded 3.9 billion. What is it about games that sucks so much money?
1 I tie the Heavenly Happiness, I am the scum of the slag
This game is called Blue Moon Legend, because it belongs to Greedy Information Technology Co., Ltd., and everyone is used to calling it "Greedy Blue Moon". That's right, it's a web game that pops up automatically when people turn on their computers.
Page games do not need to download the client, it can be played by a computer. There are many kinds of web pages on the market, and playing Blue Moon is obviously one of the leaders.
Click on its page to promote, it is simply blinding. It was all a wide range of high-saturated colors, green that glowed greener than the Hulk, blue that was dazzling blue than the Smurfs, and yellower than the golden armor all over the city.
And the big stars appear in these colorful colors, wearing cold armor, their eyes are fierce, and their greetings are enthusiastic:
"I tie up The Heavenly Delight, I'm the scum of the slag." Exploring the lazy moon, a new version of the ship that has not been pulled in the fourth mile. ”
"The equipment can be exploded casually, can be recycled online, and the yuan treasure can be exchanged in seconds." It's the brothers who come and cut me! ”
Greedy blue moon propaganda advertising, the integration of tall and earthy frustration in a furnace, stars are big names, but the painting style is very low. And its game settings are even simpler and rougher.
Greedy blue moon no random flowering class choices, no difficult to go to the sky to break through the mission, there is no dazzling and strange equipment, just click on the page of the quick registration option, the background automatically generate your game account, password, nickname, the whole process of fool-style operation, more bizarre, it can also automatically play automatic upgrade!
Suppose you just entered the game interface, suddenly feel uncomfortable, have to go to the grain reincarnation place to solve the problem, and when you return to the computer, you will be surprised to find that the characters in the game are playing monsters by themselves, picking up equipment by themselves, and the account has been upgraded to dozens of levels.
The younger generation of gamers may say, then what is the challenge, what fun is there? No one should play such a game, right? However, the monthly turnover of the whole platform of the game has already exceeded 500 million, and the annual turnover is 1 billion, and the profit is very considerable.
2 Rely on emotions to generate electricity, accurately capture kryptonite bigwigs
The slogan of Play Blue Moon is: "Find the playful you you were young". Its user positioning is not the new generation of post-00s and post-10s, but people who are middle-aged and have some spare money in their hands.
According to STN statistics, more than half of the page players are 35 to 50 years old. Easy to set up the game session? Just right, no time and brain, easy to operate and play comfortably. Painting terroir painting quality slag? It doesn't matter, but it evokes the memories in their hearts and returns to their youth.
Twenty years back in time, a "Legend" game is all over the country, countless people have entered the Internet café to play in the dark, and now "Greedy Blue Moon" is taking the retro nostalgic route, which will once be obsessed with the generation of "Legend" and re-attracted to the computer.
Please endorse the stars are familiar to them. Why did Gu Tianle willingly "green out"? Why did Zhang Jiahui inexplicably become "slag slag hui"? There are so many big stars, why are they willing to wear strange armor and cooperate with strange lines?
Because in this regard, "Greedy Blue Moon" is willing to pay a heavy price, with a budget of 20 million, and will take 15 million for marketing. As long as the endorsement fee is high, do not worry about the stars do not bend.
In addition to inviting celebrities, in addition to the overwhelming information flow advertising on various platforms, the overall roughness of the content of the blue moon game is also carefully designed after market research, relying on feelings to generate electricity, in terms of capturing user psychology, it can be described as easy to master.
Middle-aged people with money and leisure are happy to relive the familiar casual game mode of the year, the operation is simple, the hang-up can be upgraded, and the kryptonian gold can explode the equipment. Chen Xiaochun said that he was about Gu Tianle to play with blue moon, "Gu Tianle just left when he exploded a paralysis ring, and I swallowed it alone." ”
Who wouldn't want to get this precious magic in Chen Xiaochun's mouth, and even the name of the domineering side leaks out of the paralyzed ring? There are also those flaming wolf suits, which make the game houses in front of the screen crash in the hearts of the deer at a glance.
Want to get advanced equipment, the automatic upgrade mode is definitely not OK, when the game characters through the novice period, the so-called "recharge can not find the entrance" of the greedy blue moon, will give a lot of options in the game interface, such as the tempting first charge big red packet.
In addition, there are monthly card benefits, limited purchase packages, service investment and other benefits, the content is extensive, but you have to pay the yuanbao to play, the yuanbao is the currency in the game, you must recharge the real money and silver to have.
In terms of online games, 1% of players supported 99% of profits. No matter what the game, it's ultimately about trying to draw you in kryptonite. It is best to be a local luxury gold, the kind that recharges hundreds of thousands of dollars a month.
As long as krypton gold, you can easily change equipment and upgrades in the game, and crush the player who has no money in 360 degrees to get psychological pleasure.
3 Online rumors of large-scale layoffs, greedy blue moon fell into the pit?
In the game of greedy blue moon, the yuan treasure can be obtained by doing tasks, and there are 5 opportunities to receive red envelopes every day, and if you are lucky, you can get dozens of treasures. However, recharge 1 yuan to exchange for 100 yuan treasure.
Think about it, you are stingy and playing monsters to do tasks, bitter haha squatting to grab red packets, tired and tired to take a few yuan treasures, a wave of the local tycoon, thousands of yuan treasure into the account, what is that feeling?
However, it is impossible for every player to be a local tycoon, and some people playing Blue Moon are attracted by its "equipment recycling, free trading" propaganda, and want to rely on their own technology to catch a handful on the game.
So, is the game equipment obtained in the blue moon really recycled and monetized?
"Beijing News" once disclosed a case, a player named Zhou Yuan, is against this point frequently playing blue moon krypton gold.
Zhou Yuan is a "Legend" iron fan, when playing "Legend", he once took out the equipment he obtained and the game account to trade, the more recharge, the easier it is to quickly upgrade and burst out good equipment. Therefore, he recharged 110,000 in the greedy Blue Moon one after another.
At this time, these so-called high-end equipment, even if they can be recycled, are only worth 300 yuan to 600 yuan treasures, that is, 3 to 6 yuan, which is not worth anything at all.
Moreover, in the process of playing the game, some inexplicable masters often suddenly appear and hack his game character to death, suspecting that the game background is deliberately set. He asked customer service, and no one replied, and he could only admit that he was unlucky.
In 2018, the official platform of the Blue Moon B station said that Gu Tianle will broadcast the blue moon live. This news has made many players excited, from 10 o'clock in the morning, the live broadcast room has been popular, but Gu Tianle has not appeared.
Everyone waited until one o'clock in the afternoon, and Gu Tianle showed his face, only hurriedly showing his autographed photos and leaving. The players in the live broadcast room were very dissatisfied, and they reported one after another, and the final result was that the B station permanently suspended the greedy blue moon.
Tianyancha information has shown that Greedy Information Technology Co., Ltd. has involved dozens of judicial risks. And just a while ago, it was pushed to the cusp of the storm again. There are media reports on the Internet that the greedy company is laying off employees on a large scale, the weekend day has become a single holiday afternoon tea is gone, and the year-end bonus is gone. This makes people wonder, is it impossible to play with the blue moon and fall into the pit?
Although the greedy blue moon did not respond, but its kind of game, the focus is not on product development, just in the marketing force, it is not surprising that there are problems, not to mention that in recent years, the overall growth rate of the game industry has shown a downward trend.
It doesn't matter if you can't fall into the pit by playing blue moon, after all, online games, to put it bluntly, are just a pastime, pass the time and relax. The player's life is not falling into the pit is the most important thing.
Author: Linglong Xin