"Family, old iron, click on the link below to go..."
"I have placed an order, when will it be shipped?"
"It can be sent on the next broadcast, and it can be filmed now."
In the "village flower live broadcast room" of several villages in Ningyuanbao Town and Shuangwan Town, Jinchuan District, a fiery live broadcast is underway, and in the square inch screen, the good goods are dazzling, the selection of goods is satisfactory, and the number of views and turnover has reached a double high.
These women, who are usually busy in the farmland and greenhouses, take off their headscarves, take off their masks, put on makeup, set up equipment, and transform into beautiful "village flower" anchors, using a mobile phone to promote their hometown style and characteristic agricultural products.
Mountain Bay running sheep, farmhouse native chicken, East Bay green radish, ancient city red grapes......... These "local goods" that were originally unsalable and backlogged in the warehouse have become sought-after fragrant food. They laughed and said: "Now the mobile phone is the new farm tool, and the online live broadcast is the new farm work." ”
"Ancient City Red Fruit": 80,000 catties of grapes sold out
Wang Fenglan, 45 years old, has been the village women's director for 11 years, and she does things crisply and sharply on weekdays, accepts new things quickly, and likes to watch others live on Douyin. But when she really faced the camera, Wang Fenglan still felt very embarrassed: "I was really nervous, I really didn't know what to say." ”
Previously affected by the epidemic, Wang Fenglan's self-produced red grapes were unsalable, and 80,000 kilograms of grapes were piled up in the cold storage. Wang Fenglan overcame the nervous and shy psychology, made full preparations before each live broadcast, said specific things when facing the camera, and gradually found self-confidence, and the live broadcast state was getting better and better.
Because the "ancient city red fruit" is real when introducing the product, it does not exaggerate, making people feel real and credible, and gradually attracting a batch of "iron powder".
Live streaming reversed the fate of her family's unsalable grapes. "Before the Spring Festival, the sales of organic grapes on the old tree produced by my family reached 20,000 yuan, and 80,000 kilograms of grapes in the cold storage were sold." Wang Fenglan said, "Customers who see my live broadcast on WeChat will call to book, and customers in the same city can also pick up goods directly offline." ”
"Red Fruit Fruit" Wang Fenglan really feels the charm of live streaming with goods, sells her own grapes, she will also help other anchors sell some other products, "Where there is a need for me, I must be there." ”
"East Bay Water Doll": "Village Flower" in the "March 8" red flag bearer
"Our 'Salt Beach Green' East Bay green radish is crispy, sweet and juicy, and highly nutritious, and families in need can click on the link at the bottom of the screen to buy." Du Juanhong, of Group 9 of Dongwan Village, Ningyuanbao Town, has only been in contact with live broadcasting for four or five months, and can talk in front of the mobile phone screen. She gave herself a net name "East Bay Water Doll", and slowly, her name spread out, and her fans rose from single digits to more than 1500 now, helping villagers to sell a lot of agricultural products. Not long ago, she was selected as the 2021 Jinchang City March 8th Red Flag Bearer, who would have thought that before that, she was just a housewife who did not go out of the door and did not go out.
In October last year, 36-year-old Du Juanhong, with the help of the municipal and district women's federations, became a member of the Jinchang E-commerce Women's Federation live broadcasting team, relying on the platform of the Jinchuan District E-commerce Comprehensive Service Center, More than 100 newcomer anchors such as Du Juanhong received systematic training. Live streaming, short video production, order management... These fashionable words that Du Juanhong had never heard before had now become her housekeeping skills.
After a period of live streaming on the WeChat platform, Du Juanhong's live broadcast room ushered in a peak in viewing volume, "There were more than 5,000 people watching that day, and the order transaction volume reached more than 60 orders." Du Juan's red face could not hide the excitement.
"Help others sell 50,000 yuan of turnips, and I can earn more than 10,000 yuan myself." Du Juanhong calculated an account for the reporter, "Time is free, you can still take care of the family, I will continue to work, but also to do better!" ”
Through the live broadcast of "East Bay Water Doll", the sales of East Bay green radish surged, and the villagers who tasted the sweetness began to know the importance of self-sales after self-production. As a result, local agricultural products such as grapes, carrots, desert tea, and pumpkins were successively moved into Du Juanhong's live broadcast room and sold out through a "village flower live broadcast".
"Double Bay Hot Girl": Helping people find jobs in the live broadcast room
In Chenjiagou Village, Shuangwan Township, Cai Miaoxia, the "Shuangwan Spicy Girl", is facing the mobile phone screen and introducing her "drunken homesickness" pure handmade chili noodles. From the texture, type, taste and purchase process of peppers, Cai Miaoxia is full of confidence when introducing products, and interacts with netizens from time to time.
Due to the unique natural conditions, the peppers produced in Shuangwan Town are of good quality and are favored by the surrounding markets, and they were not worried about sales before. However, affected by the epidemic last year, cai miaoxia and her villagers planted peppers and handmade pepper noodles could not be sold. Therefore, she thought of the trick of live streaming with goods, and after some practice, she not only became a person with goods in the village, but also became an "information base" to help others introduce their work.
"Selling things is one thing, and more importantly, there are a lot of people who have found jobs through my live room." Cai Miaoxia said that when it came to the pepper picking season, she did live broadcasting in the pepper field, and many workers found work picking peppers through her live broadcast room.
Now, Cai Miaoxia has promoted rural history and culture and promoted rural tourism through live broadcasting. In order to achieve this wish, Cai Miaoxia began to learn about local culture and history.
At present, the Jinchuan District E-commerce Comprehensive Service Center has trained and trained 178 anchors mainly local rural women, and 111 of them have been trained to form a group of anchors, and have organized 15 activities such as large-scale centralized live broadcast promotion with goods, live broadcast into enterprise publicity with goods, science and technology to benefit farmers, and help rural revitalization live broadcast promotion, and a single anchor has broadcast more than 3,000 times.
From solving the urgent needs of farmers to providing lasting impetus for rural revitalization, live broadcasting to help farmers get rich must also achieve the transformation from "early adopter" to "normal". Chang Qinghua, chairman of the Jinchuan District Women's Federation, said: "In the next step, we will continue to carry out labor skills training, so that willing farmers can master certain labor skills, let more local specialty products be sold online, and let the people's lives become more and more prosperous." ”
Source: Jinchang Daily