True wireless Bluetooth headset (TWS), compared to the traditional wireless headset, wireless neck-mount headphones, because of its higher portability, is being liked by more and more consumers, according to market research institute Canalys statistics show that TWS headsets in the fourth quarter of 2021 shipments increased by 21%, for the first time exceeded 100 million to 103.8 million units. Counterpoint data points out that global TWS headphone shipments increased by 24% year-on-year to more than 300 million units in 2021. In the future, the growth space of TWS headphones is still huge. The broad market prospect makes TWS headphones a star product in the smart audio equipment market, and also allows traditional audio equipment brands and smartphone manufacturers to enter this golden track, but how to go out of their own characteristics in a highly competitive market, Honor gave the answer through the latest TWS sound quality flagship Honor Emeralds 3 Pro.
On March 17, Honor held a flagship new product launch conference, officially launched the flagship mobile phone Honor Magic 4 series, and the annual high-end TWS headset Honor Emeralds 3 Pro. Both products are driven by AI capabilities, reconstructing the underlying logic of the product experience and subversively upgrading the "AI flagship combination". Among them, Honor Earths 3 Pro, as the representative work of Honor Audio's high-end, three global premiere technologies, through innovative body temperature monitoring to create another track and seize the opportunity, in the surging sound quality, intelligent noise reduction, health management, intelligent connection and other aspects of multi-dimensional improvement, not only broke the current traditional status quo of TWS products, but also provided new ideas for the follow-up development of the TWS industry.
Breaking the game with innovation and technology, Honor's powerful AI capabilities drive the comprehensive upgrade of product experience
TWS headphone manufacturers are improving the overall competitiveness of TWS headphone products by improving the hardware (sound quality, noise reduction, battery life), software (audio algorithm, noise reduction algorithm) and service ecology (connection, content provision). Honor has insight that AI technology is a bridge between product software and hardware, and the overall product experience can be improved through architecture optimization and software and hardware collaboration. As the leader of mobile phone AI capabilities, Honor also reconstructs the underlying logic of Honor Earths 3 Pro based on AI capabilities, showing the subversive experience brought by AI technology, and raising the dimensions of sound quality, noise reduction, endurance, and interconnection to a new level.
In terms of the most core sound quality, Glory hopes to interpret the metaphysics of sound quality for consumers through scientific means and solutions. Honor Earths 3 Pro is the world's first coaxial dual-unit TWS headphones using ultra-large amplitude dynamics and ceramic tweeters, 11mm ultra-large amplitude dynamics make bass solid and textured, surging and powerful, low-frequency diving performance is better; ceramic tweeters are specially designed and optimized for the high-frequency parts of 10k-20kHz, effectively improving the treble extension performance and musical detail expression, improving the brightness of high-frequency overtones, and bringing a clearer and more transparent listening experience. In the TWS field, the Honor Earths 3 Pro ultra-large amplitude dynamic and ceramic tweeter creative coaxial dual-unit combination can perfectly cover the human ear audible frequency range, providing users with a naturally balanced sound quality experience. Therefore, the Honor Earths 3 Pro also became the world's first TWS headset to pass the CPHA certification, and got a five-star good result in the subjective listening evaluation. In addition, at the 2022 MWC, the Honor Earths 3 Pro was also highly recognized by the global authoritative music and entertainment media billboard (Billboard).
Noise is one of the inevitable sources of pollution in life. In a noisy environment, headphone users can only hear the contents of the headphones by raising the volume, increasing the risk of hearing loss. In order to reduce the impact of noise on users listening to users, high-end TWS headphones have added active noise reduction function. With the blessing of Honor's powerful AI capabilities, the all-scenario intelligent noise reduction of Honor Earths 3 Pro has also been further improved, becoming the world's first TWS headset to pass the A-class high-end noise reduction certification. Honor Earths 3 Pro scenario-based intelligent noise reduction capabilities include AI smart noise reduction, AI bone conduction call noise reduction, AI noise reduction wearing compensation, AI wind noise optimization and other noise reduction functions. It can intelligently adapt to three noise reduction modes of light noise reduction (20dB+), moderate noise reduction (30dB+), and deep noise reduction (up to 46dB) according to different environmental noise conditions, reducing ambient sound interference due to insufficient noise reduction depth, inaudible sound emitted by headphones, or noise reduction depth is too heavy to bring unpleasant listening. It is worth mentioning that in the process of different scene changes, the adjustment of the three noise reduction modes is not a rigid switch but a smooth transition, bringing consumers a more natural and comfortable noise reduction listening experience.
The Honor Earths 3 Pro is also the world's first TWS headset to support 5C fast charging. The battery box quickly charges the headset for 5 minutes, you can listen to the song for 2 hours, combined with the use of honor magic 4 series mobile phones for wireless charging, honor earthbuds 3 Pro greatly alleviates the user's anxiety about the endurance of the headset.
In addition to the stunning sound quality, noise reduction and fast charging "bottoming", from the beginning of the user picking up the headphones to wear, to the time the headphones are put into charging, the honor's powerful AI capabilities are throughout the entire use process. First of all, for the user's different ear shapes and differentiated wearing habits, honor Earbuds 3 Pro adds AI sound equalization function, through tailored personalized sound effects, to explore the actual wearing state, and for the detected wearing leakage in the low and medium frequency part of the adaptive optimization compensation, so that the consumer's listening sense is closer to the ideal frequency response curve. The AI de-occlusion wearing optimization ensures that the user can suppress the low-frequency sound in the ear after wearing the headset to open the transmission, and optimize the transmission effect to the naked ear effect through algorithm optimization, and finally achieve "no feeling" comfortable wear.
In the era of Internet of Everything, the number of user intelligent terminals has increased, but the independence and disorder of the devices are not unified, resulting in the fragmentation and fault of the use experience. As an important part of honor's "1+8+N" smart full scene, the Honor Headset 3 Pro also brings richer collaboration and interconnection experience with the help of AI technology, making TWS headphones not only a simple audio accessory for smartphones, but also a portable "assistant" that provides quality of life. First of all, non-Honor Android, iOS phones, tablets, laptops and other devices can also be connected to honor Earthbuds 3 Pro, and even can wake up and control third-party voice assistants through YOYO voice. In addition, if you have a glory device, you can enjoy the multi-screen operation of the honor Earths 3 Pro with the honor mobile phone, smart screen, tablet and other devices, and can also be connected without pairing, low game latency, seamless switching of dual devices, etc., to help consumers achieve a seamless and convenient use experience in daily life.
Deep into the field of health to open a new track, body temperature monitoring leads the TWS industry into the "healthy era"
In the era of great health, consumers pay more and more attention to their own health management, and the organic combination and vigorous development of smart wear and sports health industries have also prompted Glory to continue to explore in the wearable field. In the face of the inconvenience of daily temperature measurement tools, after a large number of user surveys, Ultimate Glory decided to integrate the temperature monitoring function into the headphones without affecting the basic functional attributes of the headphones themselves as audio tools, bringing users an additional value-added experience, and before that, there was no TWS brand or product to achieve temperature measurement functions.
Driven by the opportunity of the times and the concept of exploration, the world's first TWS headset to support body temperature monitoring glory Earbuds 3 Pro was officially born. The Honor R&D team creatively put three contact sensors into the left and right headphones, and balanced the layout of all components such as temperature measurement modules and sound units, which completed the overall space structure design and ensured lightness and comfort. In addition to hardware, The Honor Earths 3 Pro also innovatively introduced the "core body temperature fitting" algorithm, which correlates the temperature value read out by the sensor with the relevant data of the ear canal model to establish a model, and derives the temperature of the eardrum from the temperature of the outer skin of the ear cavity, and then calculates the core temperature. Finally, under the combination of these hardware and software, the Honor Earths 3 Pro implements the temperature measurement function and has a high-precision temperature error of only ± 0.3 °C. More importantly, the Honor Earths 3 Pro completely achieves the "no disturbance, no burden, no sense of operation" body temperature monitoring for the user, so that the user can easily grasp their body temperature situation when using the headset inadvertently, which also reflects the ultimate pursuit of the user experience of the honor.
Honor Earths 3 Pro also adds a new entry point for user health management. Use the newly released Honor Magic4 series mobile phone negative screen, which can be viewed or monitored by users at any time. In addition, consumers can also download and install the "Honor Smart Space" App to customize high and low temperature thresholds and other operations. Whether it is a single temperature measurement or a periodic temperature measurement, when the headset detects that the body temperature is too high or too low, it will automatically issue a voice broadcast reminder, so that the body temperature monitoring will evolve from the traditional "visible" to the current "audible", which is particularly useful for some users in the process of fitness exercise or rest.
Honor CEO Zhao Ming once said: "The field of sports and health is an important direction for the development of Glory's smart all-scenario products in the future, and it is also an industry that Glory will always adhere to in the future." With the first temperature measurement function of the Honor Earths 3 Pro, Honor has officially become the world's first manufacturer to implement body temperature monitoring in TWS headphones. Honor Earthbuds 3 Pro takes TWS headphones as a new form and carrier, following the heart rate/blood oxygen monitoring of watches/bracelets, once again expands the monitoring function of important signs of the human body, so that health management can be perceived from more dimensions, and gradually realize full-contact health management. The Honor Earths 3 Pro's innovative temperature monitoring debut technology is not only a small step in honor's audio field, but also a big step in the field of sports health management applications for TWS headphones. Behind this, Honor is actively using its own innovative technology and research and development strength, breaking the application boundary of science and technology in the field of great health, leading the entire TWS industry into the "health era".
Honor Audio layout high-end TWS market, continue to deepen the cultivation and enrich the 1+8+N smart ecology
In the fierce market competition, how can TWS headphone manufacturers achieve a breakthrough? What must follow the laws of business is to provide consumers with better products, better experiences and richer scenarios. To this end, Honor has always adhered to the ultimate product concept of "two-wheel drive", listened to the voice of consumers, accurately controlled the real needs of users, and transformed scientific and technological power into product power that consumers need.
The Honor Earths 3 Pro is a successful landing of the Honor "two-wheel drive" extreme productism concept in the audio field, which further applies the idea of fusion products including mobile phones to the audio field, and takes the lead in bringing three global first technologies in the TWS field (the first coaxial dual unit using a large amplitude dynamic coil and a ceramic tweeter, the first one to support body temperature monitoring, the first to support 5C fast charging technology), and with the help of 1+8+ N's ecological advantages bring users a more colorful smart life experience.
As the first high-end sound quality flagship TWS headphones of Honor Audio, Honor Earths 3 Pro officially entered the TWS high-end market as a pioneer, and was in the first camp of the industry with brands such as Apple and Huawei. Its launch not only enriches the product stalls in the field of Honor audio, but also represents honor's new technology exploration and consumer experience upgrade in the audio field, which will further help the high-end of Honor's all-scenario smart ecology. In addition, as a wearable product with health monitoring capabilities, Honor Earths 3 Pro not only represents Honor's in-depth layout in the field of sports health, but also is expected to open the boundaries of wearable products in the field of sports health applications and bring new directions to the industry.
In the process of high-end brand of Honor, as an important part of the audio line flagship product of Honor 1+8+N all-scenario intelligent ecology, Honor Earths 3 Pro is a microcosm or representative of the rapid development of Honor Audio, which is behind Honor's continuous deepening in the audio field for many years, in-depth thinking and understanding of consumer needs, and accurate insight and control of industry trends. Compared with traditional audio brands, Honor has the natural advantages of mobile phone manufacturers, and can achieve access at the bottom of the system with all-scenario ecological devices, including mobile phones, bringing lower transmission delay, faster pairing, and more convenient multi-device switching and interconnection experience. At the same time, Honor has a huge user base of 100 millions, as well as years of in-depth research on users, which can more accurately understand the needs of users for high-end TWS headphones, and quickly bring products that effectively solve user pain points and needs.
In the future, Honor Audio will adhere to the consumer-centric, deeply cultivate the field of sports and health, launch high-quality products covering various grades with innovative technology and R&D advantages, continue to enrich the 1+8+N all-scenario intelligent ecology, continuously improve the user experience, and strive to achieve the ultimate pursuit of users' beautiful life.