As a community group buying model that is essentially retail, it does not have the network effect and Matthew effect of the classic Internet model. The user experience will not naturally become better because of the scale, but we need to effectively improve the supply chain capabilities and do solid basic work in a single single way.
The future of the community group buying industry: to achieve differentiation in commodity branding, user positioning, and service experience, it will exist for a long time. Only in this way can consumers and ecological partners benefit in the long run. To achieve this phenomenon, it is necessary to have Internet tools as an aid to achieve it.
Community market changes
The Year of the Tiger in 2022 must be a year of challenging and profound changes in community group buying. In the later stage, only a few oligopolistic platforms may survive, and they will have more and more requirements for the head of the group in order to improve the quality of service, and they will also directly intervene in the terminal, similar to the timely delivery mode of The Pupu supermarket...
In addition, all the major Internet group buying platforms and Internet service platforms such as Didi, Meituan, and Ele.me now use the existing traffic in the hands of the leader of the group to bless the platform traffic, and the platform later exploits the difference in price or draws commissions through traffic blessing to serve businesses and leaders. When the platform's own traffic becomes larger, there is no need for the leader of the group to serve them anymore.
What should a community leader do?
So what is the future of our community leaders?
How can we better establish our position at the heart of the community?
How can we increase the stickiness of our customers?
What positioning will we eventually evolve in the great division of labor in society?
The burning of money by large platforms cannot be sustained, and there will certainly be more profound changes in community group buying. But there is one thing we have to believe: the service behavior of the community is always just needed! The future of business, the ultimate fight is service and word of mouth, just as the loyal customers in the hands of our regiment leader are fully recognized by our services, and recognized that I have become our loyal fans.
The large community group buying platform has channels, operations, and user traffic in its own hands, so it is more inclined to "de-group leaderization" to weaken the influence of the group leader. However, the regional community group purchase platform has explored a lower-cost operation path - the group batch model, to further exert the operational advantages of the group leader, and use the resources of the group leader to increase the sales of the platform goods and achieve a win-win He outcome for both sides.
To be precise, the team is to turn the decisive terminal into the leader of the decisive team, with the leader as the core, to find the idea of win-win production and marketing, so that every link has profits to be earned, stabilize the price, achieve efficient shipments, launch new products, and realize the high-priced direct sales and best-selling value of commodities.
So what is the reason for the general environment of the group? Mainly because of the following points;
1, today's community group buying is a price war and subsidy war, the group has not earned any profits, and users have not enjoyed high-quality goods and quality services.
2, the leader of the regiment is now independent, professional, has become the basis of community group buying, it can be said that if anyone can make good use of this wave of power, then you can turn traffic into traffic, so as to innovate and create a new direction.
3, today's leader has a new human flesh APP attribute, can do retail, do wholesale, do distribution, etc., to bring the possibility of platform compound profits.
4, in the community group purchase, there are still a lot of high-quality goods have not entered the community, so the leaders need to cross the middle long, directly from the source to get the goods, thus bringing about sales growth.
5, now fresh has been fully mature, with the possibility of third-party independent cooperation, has become the industry infrastructure.
So what are the benefits of community approval?
Bring high-quality goods: After the start of the community group approval, there will be more cost-effective goods to enter, so as to achieve the need for no need for goods, achieve differentiated development, and do a larger amount.
2, higher profits: the group batch model allows the regiment leaders to make profits from scratch and realize the sale of a large number of goods.
3, the group batch model, from the initial point of view, is the combination and collection of channels, the medium term is to build a high-speed road of production, supply and marketing, joint marketing; the later stage is to achieve marketing of large single product incubation company, manufacturing explosive products.
It can be said that the emergence of the group batch has brought a new model to the regimental leaders, returning to the original intention and model of community group buying, realizing the integration from the B-end to the C-end, and creating a new community business model.
The group batch model takes the regiment leader as an example, and the platform allocates group purchase goods for the group leader, and the group leader can set the sales price by himself. Then use their own IP influence and user resources to guide users to place orders in the community group purchase Mini Program, and the leader of the group can get commissions after the user places an order. The commission of the head of the group in the group batch mode is: sales price - platform price. For example, the supply price of a commodity platform is 10 yuan, the group leader sets the sales price of 30 yuan, and the leader sells one piece to rebate 20 yuan net profit, and the return is rich.
The group batch model has many benefits for community group buying and group leaders, and it is no wonder that many regional community group buying platforms and their group leaders regard the group batch model as a new profit point in the market and invest full enthusiasm
Red Flame Community Group Purchase Mini Program System, we have the latest and most complete Red Flame Community Group Purchase Group Batch Operation Program
Highlights: Red Flame Community Group Purchase System Group Delivery Mode, which supports instant delivery and next-day delivery.
In the instant delivery mode, there are 3 notification modes when the order is generated. 1. The platform configures the printer, automatically prints the receipt, and gives the platform a distribution. 2. The computer side broadcasts the success of the order, and the operation personnel distribute the goods. 3. The official account is notified and the platform is reminded to distribute the goods.
The next day delivery is also flexible, merchants can be based on delivery rules, such as 3 days with a shipment, 1 day with 2 times of goods, etc., in the Red Flame community group purchase background system - "distribution system", query the time range of the order, export the order, one-time distribution.
The Red Flame Community Group Purchase System has more than 300+ marketing gameplay and new models, helping the platform and the leader to achieve sales growth, more highlight functions, mode play and consultation.