What kind of car is most attractive to young people? I think that returning to the essence of the car, "a good car" is the final answer. And the "easy to drive car" is often closely related to the sports car. In August last year, GAC Trumpchi Shadow Leopard was officially listed. This car is very eye-catching, and the official guidance price is in the range of 983-128,000 yuan. GAC Trumpchi not only invited Su Bingtian to be a spokesperson, but also the officially announced zero hundred acceleration performance was only 6.95 seconds, which was enough to enter the ranks of performance cars.
Recently, Trumpchi Shadow Leopard was successfully shortlisted, and the second "China Automobile Festival" specially planned by the Financial Program Center of the Central Radio and Television Station showed its extraordinary strength and boosted the brand upwards. Behind the outstanding results is the strong strength of Trumpchi's independent intelligent manufacturing. With shadow leopard as the engine, Trumpchi is also laying out other models to renew, and continues to promote high-end + rejuvenation
Development, such a move is bound to lead the Chinese auto brand upwards again in the future Trumpchi.
Out of the circle marketing, fit the "love" of young people
At present, Generation Z consumers have begun to rise and gradually become the main force of consumption. Under this trend, rejuvenation has gradually become an important issue for the brand renewal of major automobile companies. For GAC Trumpchi, rejuvenation does not mean communicating with consumer groups through price exploration, but dialogue with consumers through younger products and young marketing.
At the level of young products, in 2021, GAC Trumpchi has created a number of young high-tech, high-value, high-value and high-value new cars such as GS4 PLUS and Shadow Leopard, focusing on allowing more young consumers to feel the youthfulness of GAC Trumpchi brands and products.
At the level of youthful marketing, GAC Trumpchi continues to close the distance with young consumers through innovative marketing that is newer and more fun. Whether it is the cross-border "fighter" between GAC Trumpchi and AVIC, the "China Speed" strong combination between Shadow Leopard and Asian flying man Su Bingtian, the cross-dimensional listing of Shadow Leopard China Joy, or the co-creation IP of Shadow Leopard "Light Friends Group" and GS4 PLUS "Wisdom Experience Officer" created by GAC Trumpchi and users and fans, GAC Trumpchi continues to circle young consumers with more innovative marketing methods.
We can't deny the success of shadow leopard rejuvenation, but in the final analysis, we still have to explore the essence behind it, in this era of rapid development, only a keen sense of smell and a quick shot will usher in a highlight moment. Rejuvenation has quickly become another development direction of the industry, who can win the favor of young consumers, who will become the next leader in the industry.
Adhere to the initial "core" and be the gatekeeper of quality
Recently, GAC Trumpchi issued an announcement that the global chip shortage has had a certain impact on the production and delivery of its M8 and Shadow Leopard models. GAC Trumpchi said that the supply of chips for M8 models has improved, and normal supply has gradually resumed, and the delivery of ordered vehicles will be accelerated. According to reports, GAC Trumpchi will give priority to scheduling the welfare version under the condition of tight chip resources, and promises to deliver the car within one month after the booking to meet the urgent needs of special users such as the elderly and people with reduced mobility.
In addition, the announcement said that the decline in Shadow Leopard sales was mainly affected by the shortage of ZF DP-EPS turn system chips. Trumpchi chooses to adhere to the original intention of pursuing quality, and always adheres to the principle of using the latest generation of chips and not replacing suppliers. In order to speed up the supply of chips, GAC Trumpchi is actively working with ZF Group headquarters and chip suppliers to develop a production increase plan.
In such a severe situation, Trumpchi resolutely insisted on not replacing alternative suppliers, but actively communicated with partners to jointly find ways to accelerate the recovery of chip production capacity, although it extended the pick-up time of consumers who like Trumpchi models, but to the greatest extent to ensure the quality of Trumpchi, which is undoubtedly valuable.
Hybrid layout, carrying the brand upward breakthrough mission
Trumpchi said that in 2022, it will fully focus on hybridization, and accelerate the product landing of hybrid models through the dual-track parallel mode of "Toyota THS hybrid system + GAC self-developed GMC hybrid system". It is understood that in 2022, GAC Trumpchi will frequently bring new news and will mass-produce a number of hybrid models, including EMKOO.
Facing the future, Trumpchi chose to continue to promote the strategy of rejuvenation while focusing on the layout of the hybrid market. At the 2021 Guangzhou Auto Show, Trumpchi released the "hybrid + intelligent" dual-core drive development strategy, and put forward development goals: hybridization of all models in 2025, hybrid sales accounted for more than 60% in 2030, challenging to achieve carbon neutrality in 2045. Trumpchi Hybrid adopts a "walk on two legs" strategy. That is, while accelerating the research and development and utilization of autonomous hybrid technology, with the help of toyota, a veteran player with a longer history of developing hybrid technology, the layout of the hybrid market is completed faster.
Among them, "Science and Technology Trumpchi", as the strategic direction for the future development of GAC Trumpchi, is also an important component of the new momentum of GAC Trumpchi's development. At the Shanghai Auto Show in April 2021, GAC Trumpchi officially released a blockbuster intelligent product, the super sense interactive intelligent cockpit, which relies on the new generation of ADiGO 4.0 intelligent driving interconnection ecosystem, based on the design concept of "Prophet Symbiosis", through AI, AR, big data, and for the first time installed on Trumpchi GS4 PLUS, bringing consumers a more intelligent car experience.
The new second-generation GS8 is officially launched, opening a new journey for Trumpchi in the hybrid market as a pioneer
Write at the end:
Under the chip crisis, GAC Trumpchi did not disrupt his steps, and created a shadow leopard by adhering to positive research and development, and sincerely gave the most complete configuration of 100,000 levels, which is also a shot in the arm for consumers. Watching consumers have for the shadow leopard, perhaps the market demand has not disappeared but been covered up, relying on hardcore product power, becoming a "hot commodity" among users, in order to better cope with the impact of the environment. But at present, the chip crisis has not been eliminated, the order is too hot, and the shadow leopard is now in short supply. At the same time, it is also firmly believed that with the gradual easing of chip shortage, Trumpchi Shadow Leopard will bring higher value enjoyment to consumers.
In addition, Trumpchi gives multiple car purchase preferential schemes for Trumpchi Shadow Leopard, as follows:
1, cool to fly up ceremony: "Trumpchi Smart Choice" car purchase program, first try and then buy, experience consumption, unhappy to change;
2. Provincial to flying gift: super 0 down payment, up to 7000 yuan financial discount (80,000 2 years 0 interest);
3. Huan to fly up ceremony: up to 5,000 yuan replacement subsidy;
4. Enjoy the flying gift: lifetime free basic traffic, 3 years free entertainment traffic (4G/month).
In the 2022 that has come, Trumpchi is more worth looking forward to under the "hybrid + intelligent" dual-core drive strategy. This year is the 14th anniversary of the establishment of Trumpchi, Trumpchi as the leader of its own brand after more than ten years of market tempering, and constantly improve the research and development strength, polish products, with high-quality good cars to promote the brand power upwards, is bound to once again lead the independent brand to the peak.
Image: Official, Online
Reprinted from: The Economic Observer
Original title: "Young people fall in love with shadow leopards, only because Trumpchi understands them better"