Jewelry National Inspection Helps You Protect Your Rights Series Report (5) 丨 NGTC Social Credibility Platform Series Of Science Popularization Live Broadcasts are well received by consumers - the number of viewers exceeded 87,000, and the number of likes exceeded 200,000
During the "3.15 International Consumer Rights Day" in 2022, the Jewelry National Inspection practiced the mission of "doing a good job as a national inspector, building a national team, serving the high-quality development of the jewelry industry, and safeguarding the legitimate rights and interests of consumers", consolidating and expanding the achievements of party history study and education, and doing a deep and solid job in the practical activities of "I do practical things for the masses".
The live broadcast lasted for 8 hours, with more than 87,000 viewers and more than 200,000 likes
Jewelry national inspection brand jointly with Chow Tai Fook, CaiBai jewelry, CuiHuajindian, Colorful Yunnan and other jewelry industry head brands, in the form of "jewelry national inspection live broadcast room + brand live broadcast room", combined with the previous science popularization live broadcast, the most troublesome jewelry consumption of the 3 categories, more than 20 common problems, actively planning, coordination and communication, with jewelry national inspection laboratories around the world, NGTC national inspection jewelry training center as the technical core, on March 14, March 15 for two consecutive days on the NGTC social credibility platform concentrated launch 4, The cumulative duration of about 8 hours of "Jewelry National Inspection Helps You Protect Your Rights" theme online science popularization live broadcast. The number of live viewers exceeded 87,000, and a total of more than 200,000 likes were received.
Electronic certificates, "3D hard gold science wearing and maintenance", "professional things to professional people" topics are the most popular among netizens, "jewelry national inspection", "NGTC" frequently brush screen
Wu Nan and Zhang Nannan, quality inspectors of Shenyang Laboratory of Jewelry National Inspection, Chai Meng, chief trainer of NGTC National Inspection Jewelry Training Center, Zhang Bin, senior trainer, and Liu Yan, director of the International Cooperation Department, carried out the scientific popularization of gold, diamond, Hetian jade and jadeite consumption and maintenance knowledge online, systematically explained the scientific rigor of jewelry national inspection laboratory testing, and interpreted the national standards of jewelry national inspection series and various jewelry national inspection certificates. In the live broadcast of Caibai Jewelry, Liu Yan led online netizens to experience the results of the digital upgrading of the national inspection of jewelry, and the sense of scientific and technological experience of digital certificates and richer testing information won the unanimous praise of consumers. In the Chow Tai Fook live broadcast, Zhang Bin gave an interesting explanation on whether 3D hard gold is soft or hard and wear maintenance, which solved the long-standing problems for consumers, which was not only welcomed by consumers, but also praised by brand marketing teams such as Chow Tai Fook. Colorful Yunnan live broadcast special, Chai Meng and netizens to carry out interactive games let consumers experience the scientific authority of jewelry testing, through a series of interactive explanations, let consumers understand that photo identification, network identification was originally unreliable, issued "really professional things or to hand over to professional people to do" "buy jewelry or to match the jewelry national inspection certificate to have a guarantee" and other sighs, interactive game after the national standard brochure lottery link, diamond grading, jade grading manual has become the most sought-after gift, live broadcast "jewelry national inspection" Words such as "NGTC" are frequently swiped!
Keeping in mind the three principles of jewelry purchase, the rights protection is achieved before consumption
In this live broadcast activity, the experts of the Jewelry National Inspection repeatedly emphasized to consumers the three principles of jewelry rights protection of "buying jewelry, recognizing the jewelry national inspection certificate, asking for invoices, and purchasing through channels with good brand reputation", and safeguarding their rights in advance to minimize the potential risk of purchasing jewelry. This concept is unanimously recognized by consumers and participating brands.
In the future, the Jewelry National Inspection will continue to adhere to the concept of "confidence and credibility", unite with the jewelry brands with excellent reputation in the industry, jointly build a science popularization project to benefit the people, normalize the online science popularization of the NGTC social credibility platform series, present a variety of forms and colorful jewelry science popularization activities for social consumers, promote the healthy development of the jewelry culture industry with science and technology and culture, and meet the people's demand for beautiful jewelry products.