Since the country entered the "Winter Olympics" cycle in January this year, the "ice pier" and "snow rongrong" have been diverted countless times as official mascots. In order to strengthen the awareness of intellectual property protection and standardize the use of Olympic symbols, the Yuanqu County Market Supervision Bureau (Intellectual Property Office) has taken the rectification of the abuse of the "ice pier" and "snow rongrong" mascot market as a breakthrough point, continued to increase the supervision of products around the Winter Olympic Symbol, and made every effort to build a solid intellectual property protection network.
First, publicize and guide, and create an atmosphere
Adhere to the publicity and guidance, and actively create a strong atmosphere of "abiding by the law and trusting the law and helping the Winter Olympics". Carry out "overwhelming" publicity, choose to play the Beijing 2022 Winter Olympics logo intellectual property rights popularization public welfare video on the large and medium-sized shopping malls and supermarkets and public welfare screens in the county with dense crowds and concentrated brands, so that the majority of operators and consumers can get into their minds; delineate key areas, carry out point-to-point publicity and reminders for cultural and sports stores, jewelry stores, cake shops, gold shops, shopping malls and other operators, combine publicity and education with daily supervision and inspection, emphasize prevention of problems before they occur, and effectively reduce the risk of illegal acts.
Ii. Construct mechanisms to strengthen supervision
In order to effectively integrate the regulatory forces and form a regulatory synergy, the overall situation has formed a coordination and disposal mechanism of "comprehensive law enforcement team supervision and investigation, intellectual property rights unit, advertising and network supervision unit, anti-monopoly and anti-unfair competition unit, other shares, and supplementary linkage", from inspecting market clues to case acceptance and investigation, to ensure that the whole process is responsible, efficient operation, layer compaction responsibility, multiple measures are taken at the same time, and the all-round grid supervision and protection of the Olympic mark is realized in the county, and a new pattern of intellectual property protection work is established.
III. Classified disposition, combining punishment and education
In view of the diversified characteristics of the types of mascot products and sales channels of the Winter Olympics in the market, adhere to the regulatory thinking of comprehensive research and judgment, classified disposal, treatment of both symptoms and root causes, and standardization, the intellectual property unit uniformly accepts the clues reflected by each unit, team, the platoon and the masses, and after centralized analysis and judgment, according to the specific conditions of the type, value, scale of each unit, law enforcement force, and jurisdictional area, it is reasonably assigned to each department for timely and effective disposal. For clues that have not yet been completed at the first signs, promptly carry out publicity and education, clean up and standardize; those that have illegal acts and meet the criteria for filing a case are resolutely filed and investigated. (Contributed by: Yuanqu County Market Supervision Bureau)