In the seven days of the Spring Festival in 2021, the Chinese mainland exploded with 7.872 billion yuan, which broke the box office record in the history of Chinese New Year films.
By the Spring Festival in 2022, the Chinese mainland market only gained 6.039 billion yuan in seven days, which ranked second in the history of spring festival films, but it was nearly 2 billion less than the previous year.
In fact, the overall quality of the films scheduled for release during this year's Spring Festival is not worse than last year. But the reason why box office performance has dropped so much is mainly because of the number of moviegoers.
Last year's Spring Festival, the total number of moviegoers was 160 million, while this year it was only 114 million, a difference of about 46 million. The reason why the number of moviegoers has dropped so much is mainly because the ticket price of the film is too expensive.
We all know that the Spring Festival stall is the most expensive slot in Chinese mainland, but this year's Spring Festival slot ticket price is a bit outrageously expensive. On the day of the Spring Festival, the average ticket price reached 56 yuan, and the war blockbuster "Watergate Bridge of Chosin Lake" reached 57.4.
According to some viewers, many theaters have priced "Chosin Lake is a Watergate Bridge" for more than 100 yuan. At this price, it will definitely dissuade many people.
Due to the high ticket price, many viewers were discouraged, and the decrease in the number of moviegoers caused the box office performance of "Chosin Lake's Watergate Bridge" to be far less than that of the previous work.
In order to allow more audiences to go to the theater to watch, in March, the movie "Chosin Lake No Water Gate Bridge" began to decide to significantly reduce the ticket price, the minimum is reduced to 20 yuan.
However, even though the price has been reduced, due to the highest ticket price at the beginning, "Chosin Lake's Water Gate Bridge" is still the most expensive film in the Chinese mainland market with the average ticket price (an average of 49 yuan).
Before "Chosin Lake's Watergate Bridge", the highest average ticket price in China was Marvel's "Avengers 4" (the average ticket price was 48 yuan).
When Avengers 4 was pre-sold at the box office in the North American market, ticket prices were hyped up to hundreds or even thousands of dollars. When the film was introduced Chinese mainland, the average ticket price in a single day did not exceed 52 yuan at the highest, and it did not take long to drop to less than 40 yuan.
At present, "Chosin Lake's Water Gate Bridge" is still in the Chinese mainland is in hot screening, but its daily box office is within 5 million yuan. According to this trend, it is expected that the final total box office of this film will remain around 4.1 billion yuan, which is nearly 1.7 billion less than the previous game.