At the Spring Festival Gala of the Year of the Tiger, the dance poetry drama "Only This Green" burst out of the circle, and the green colors, vivid dance postures and beautiful imagery showed a picturesque, dreamlike, ethereal, near and far dance mood, which vividly interpreted the true feelings of the Northern Song Dynasty painter Wang Ximeng and the magnificence of "A Thousand Miles of Rivers and Mountains", and pushed the beauty of classical Chinese dance and culture to the extreme.
"Amazing", "Amazing! Beauty cried", "Almost every frame is an ancient painting"... The audience kept brushing the subtitles.
The two colors of green and green have become the presentation of the beauty of Chinese culture here.
So, if the green and green colors are applied to the new products of the automobile national tide, what kind of picture is it?
Recently, Geely brand CMA high-end series China Star announced that it has officially reached a strategic cooperation with "Only This Green", which will carry out national co-creation in automobile design, peripheral development, experience interaction, etc., and create an immersive experience that integrates technology, culture and fun through the integration of science and technology and culture, the collision of modern and traditional, and the new vitality of traditional Chinese culture.
Daily Car News believes that Geely's move is quite meaningful whether it is from the product tone or just from a marketing case, and it is not a simple act of "rubbing hot spots".
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Brand confidence and cultural confidence are integrated
First of all, the cultural charm behind the green and green colors is highly related to "self-confidence".
In traditional culture, if you describe a man who is as rich as jade, sword eyebrows into the sideburns, dark and elegant, and noble and clean, it only needs a sentence of "a green shirt" is enough.
Green shirt is a kind of culture, in ancient times, students wore more green shirts, which showed that ten years of cold window hard reading.
The green shirt is also a kind of dress, but it has become a kind of grandeur under the breath of history.
In classical poetry, the "green shirt" appears very frequently, mostly representing the image of a scribe who is dashing on the outside and ambitious on the inside. Such as Lu You: "The green shirt first entered the Nine-Fold City, and made friends and did their best." Naran has a saying: "The green shirt is wet, and I am comforted by Yi, and I will forget it." Bai Juyi wrote in the "Pipa Line": "Who wept the most in the seat? Jiangzhou Sima Qing shirt wet. Qiu Jin also has "Man Jiang Hong" "Mang Hong Dust, where to find Zhiyin? Wet green shirts! "An impassioned work.
Even in popular culture, similar imagery exists. For example, the appearance of the old handsome man Huang Yaoshi must be wearing a green shirt; and the appearance of the little handsome brother Duan Yu is also "green shirt lei falling dangerous peak line".
Obviously, "Only This Green" was a great success, in addition to the extreme beauty of the stage background and dance choreography, the Chinese cultural conception contained in the green and green behind it is also indispensable. The Chinese romance and cultural self-confidence represented by the green and green colors are highly sought after by the younger generation, which is also reasonable.
Geely Automobile, as the "first brother" of the mainland automotive industry's own brand, after years of efforts and rapid improvement of product strength, the mainstream products are now in a state of handover with the joint venture brand, and the CMA high-end series · China Star is the first to bear the brunt.
Under such a background, Geely chose to cooperate with "Only This Green", which is naturally a combination of pearls and complements each other.
The so-called heroes see the same thing
The two colors of green and green are not only the mineral pigments used in the paintings of "A Thousand Miles of Rivers and Mountains", but also the most typical visual symbols in the whole drama of "Only This Green", which is elegant and ancient, and the atmosphere is magnificent.
The evaluation of "Only This Green" may be the most suitable evaluation: the deep cultivation and promotion of traditional culture, but also the embodiment of cultural self-confidence.
There is an old saying that heroes see the same thing, as early as before cooperating with "Only This Green", Geely Automobile also noticed the Chinese cultural conception behind the green and green colors, and focused on its CMA high-end series • China Star products.
Geely Xingrui is the pioneering work of Geely CMA's high-end series • China Star, and the official main color at the beginning of the listing is also the exclusive car color of Xingrui, which happens to be cyan - the official name is azure glaze.
In the automotive forum, users also gave a comment on this color: "This is also too good-looking! "If life is only like the first sight, beautiful and indifferent!" " and other positive reviews.
At that time, Geely's interpretation of azure glaze also gave a slogan of "making the car color more cultural background".
Obviously, the creators of "Only This Green" and the designer of the Xingrui Azure Glaze did not discuss in advance, but invariably chose the same color. This can only be said that their heroes see a little the same, with similar vision.
"Green" cultural creation is online
Geely said that after the formal strategic cooperation with "Only This Green", a "green and green" cultural creation with the participation of the whole people will soon begin.
In addition to integrating more green elements into car design and peripheral development, Geely Automobile also calls on more users to participate in the diversified promotion of traditional Chinese culture, and the "China Star & Only This Green Peripheral Co-creation Competition" has been fully opened online.
In fact, in recent years, Geely Automobile has repeatedly made new moves in cultural creation, and has made new breakthroughs in the traditional marketing model, which has led the trend of automobile cultural creation. For example, in 2021, Geely Xingrui and Sanxingdui Museum cooperated to launch the romantic "Spark Plan", and launched the Xingrui Space-time Edition in line with the trend, so that the "explosive model is upgraded again", which can be described as a stroke of God.
Write at the end
Geely China Star and "only this green" are highly compatible and resonate with each other, and will continue to help the new products of the national tide upwards, break the inherent "cost-effective" strategy of traditional independent brands, truly face the challenge of the world's mainstream cars with "high value", and show the self-confidence of Chinese cars and Chinese culture with the best technology of Chinese car brands.
Over the past three years, China Star has sold more than 320,000 vehicles, won the recognition and support of the market and consumers, and has become a "new domestic product" and "new flagship" of the automotive industry, leading China's automobiles to continue to rise.
Looking forward to it, the national tide wears a green shirt, beautiful and extraordinary.