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On April 1, 2021, Fuji Xerox Corporation changed its name to Fujifilm Commercial Innovation Co., Ltd. ("Fujifilm Business Innovation") and proposed a new brand slogan: "Accelerate your business success".
Since its inception in 1962, Fujifilm Has developed many leading technologies for commercial innovation, and its current business is mainly the development, production and sales of world-class digital multifunction machines, production-oriented digital printing systems, IT solutions and business process outsourcing services.
Under the trend of global digital transformation, how can Fujifilm's business innovation maintain its core competitiveness and embrace change and challenges? Masaki Naito, who has worked at Fujifilm for 30 years and has nearly 20 years of overseas work experience, has his own thinking. Since moving to China in 2018, Mr. Naito has served as Vice President of Fujifilm Business Innovation Co., Ltd., Executive General Manager of East Asia, and Chairman and President of Fujifilm Business Innovation (China) Co., Ltd.
"The name change is an opportunity to provide innovative value to global companies"
"After the name change, we started a new journey, which was the biggest change the company has ever made." "We see this as an opportunity to leverage the wisdom of the Fujifilm Group to provide innovative value to companies around the world," said Masayoshi Naito. ”
"Accelerate your business success" is the brand slogan of Fujifilm's commercial innovation. The new slogan condenses the company's long-term business value, that is, to use the expertise in the field of document management to create the best communication environment for enterprises to efficiently and conveniently use and share information and knowledge, helping enterprises to focus more on their core business, exert creativity and accelerate business success.
Embracing change, and having the ability and strength to change, is a decisive factor for the sustainable development of enterprises. Under the global COVID-19 pandemic, paperless office is advancing rapidly, and Fujifilm Commercial Innovation is evaluating the future of digital multifunctions and steadily advancing business innovation. "As long as the digital MFP can support cloud services, it can meet the needs of remote work. In the future, we will continue to introduce digital multifunction machines that can be compatible with various types of software inside and outside the company to meet different needs, create a variety of new ways of working and make it the industry standard, create more new value for enterprises, and help enterprises improve business processes and change the way they work. Masaki Naito said.
After the renaming of Fujifilm's business innovation, how to achieve business synergy with Fujifilm? This is a common concern of the industry and customers around the world. "We will strengthen our cooperation with Fujifilm to create synergies and provide new value to companies in more fields by leveraging their respective strengths in commercial printing, medical and other fields," said Masayoshi Naito. ”
Fujifilm Business Innovation is a pioneer and leader in the field of print management and digital printing. In the future, in the office field, Fujifilm Commercial Innovation will work with other Fujifilm Group companies to promote innovation and accelerate the introduction of cloud-based, artificial intelligence and Internet of Things related technology solutions and services to the market; in the field of commercial printing, Fujifilm has a strong advantage in offset printing, and the strong cooperation with Fujifilm will better play a synergistic effect.
In the field of healthcare, Fujifilm Business Innovation will provide more technological innovation, business innovation and new value that integrates all the strengths of the Fujifilm Group.
In addition, the company has improved the color digital multifunction printer to better adapt to the needs of photo printing, and in September 2021 launched the color photo printer "ApeosPro C810 for Photo" in China through Fujifilm. According to Masayoshi Naito, the company plans to launch the product in India through Fujifilm in early 2022, "In China and India, many occasions such as weddings and school graduations require printing photos, which is a good opportunity for Fujifilm and Fujifilm to work closely together on business innovation." ”
Innovative R&D and manufacturing strength is the core competitiveness
Established 60 years ago, Fujifilm has been innovating in business and constantly using hard technology to drive the technological revolution of the industry.
The company has many unique technologies, including LED color printing technology, smart eye, intelligent power saving technology, super EA environmental protection toner, etc.; in the field of digital printing, the first printing technology that can image 6 colors at a time can realize gold, silver, white, transparent color, neon pink toner, color management technology, high-definition EA dry ink, thick paper/thin paper printing and other technologies of special colors such as metal colors. Innovation is strength. Its unique one-time imaging 6 color technology has created a precedent for the industry to image 6 colors at a time. Turing and Revoria Press™ PC1120, which use this technology, are loved by the printing industry for their unimaginable printing results, high-speed and stable productivity, and broad paper adaptability, and have helped many customers in the publishing, packaging, business printing and other industries to achieve digital transformation. "Innovative R&D and manufacturing strength is the core competitiveness of Fujifilm's commercial innovation." "We can combine business operations with global social problems based on pre-judgmental market conditions and changes, and provide products, solutions and services with new value through innovation," said Masayoshi Naito. ”
Under the wave of global digital transformation, more and more enterprises are undergoing digital transformation. Based on the different values and definitions of digital transformation of each enterprise, Fujifilm Business Innovation provides corresponding core solutions and services from the three aspects of digital workspace, digital productivity and digital workflow, respectively, to solve the digital problems of enterprises in the three aspects of space, personnel and processes in the mixed office scenario, through AIoT, RPA/AI and BPM/ECM and other technologies integration and optimization, not only to help enterprises achieve efficient digital collaboration, business efficiency greatly improved. It also ensures the visualization and safety of the whole business process.
In Naito's view, in the future, the ideal digital workspace is not only cross-regional collaboration, but more importantly, cross-platform collaboration of files, data and content, as well as the collaboration of people and machines, people and artificial intelligence, "these are the directions of Fujifilm's business innovation in the overall business transformation and planning."
Since 2018, Fujifilm Business Innovation (China) has successively launched intelligent conferences, intelligent fee control, contract and seal management, ESG full-process digital solutions, and smart copying solutions. For example, the integration of Fujifilm's new Apeos series and Lenovo cloud disks solves the basic file printing and scanning needs of enterprises at the daily office level, provides a more secure file non-landing processing solution for core business documents, and realizes the seamless integration of systems, files, data and processes.
"Fujifilm Business Innovation will continue to dig deep into the core business scenarios and issues of enterprises, and contribute to helping and accelerating the digital transformation and business success of enterprises." Masaki Naito said.
"The Chinese market has always been one of our most important overseas markets"
In terms of investment, Fujifilm Commercial Innovation has set up China's first factory in Shanghai to comprehensively develop and produce copiers/digital composites, the largest overseas production plant in Shenzhen, and the industry's first and currently the only integrated resource circulation system factory in Suzhou.
Today, two production plants in China have long realized local research and development, local manufacturing, and export to the world, and have become important production bases for Fujifilm's commercial innovation. At present, nearly 70% of Fujifilm's commercial innovation products are manufactured in China, and China has become the only overseas market with an overall value chain from research and development, procurement, production, sales to reuse/recycling.
"The Chinese market has always been one of our most important overseas markets." Naito said that although the NEW CROWN epidemic, semiconductor shortages, extended supply chain delivery cycles, and increased material costs around the world have brought many uncertainties, these may affect China, "however, looking ahead, I think the Chinese market will continue to dominate."
Masayoshi Naito joined Fujifilm in 1992, was sent overseas in 2003, and was transferred from Fujifilm to Fujifilm Business Innovation (China) in 2018. Prior to his appointment in China, he worked in Germany, Dubai, Indonesia and Singapore.
While learning the history, culture, customs and customs of different countries, listening to the voice of the market, understanding the cultural characteristics of the host country, and establishing a relationship of trust between people, this is Naito Masayoshi's habit of working overseas for 20 consecutive years.
China is a huge market, and being able to operate in such a huge market is a passionate thing for Naito Masaki. Now, Masaki Naito is constantly thinking about how to enable the company to achieve new growth and development.
"The most important thing for businesses is to always provide value to customers. While achieving its own sustainable development, we must also shoulder our responsibilities to the society and actively promote the sustainable development of the whole society. "Fujifilm's business innovation will always be committed to bringing a better future to society, businesses and all people." ”