In the past, the ceiling of the survival price range of independent brands was only 150,000 yuan, and once the pricing exceeded this range, it would definitely be a dead end. However, since the beginning of the past two years, independent brands have begun to refresh the price ceiling, such as Lynk & Co 09, Tank 500 these models have entered the 300,000-400,000 range, more exciting is that in the sales list of more than 500,000 new energy vehicles, you can already see the figure of independent brands.
What is the situation? In February' list of more than 500,000 luxury electric vehicle sales, Gaohe Auto HiPhi X successfully topped the list with 355 sales, and if you add January, it is the first place for two consecutive months. It is worth saying that as of now, the total share of Gaohe HiPhi X in this segment has reached 33%.
Followed by Mercedes-Benz EQC and EQS, with sales of 214 and 156 vehicles respectively, of which EQS, as a million-level electric vehicle, can rise to the third place in such a short period of time, I think on the one hand, its excellent product performance, on the other hand, the impact of the Mercedes-Benz brand aura; in the fourth place is the Red Flag E-HS9, with sales of 151 units in February; and last year's very strong Porsche Taycan slipped to fifth place.
As a new power car company that has just begun to deliver cars from the middle of last year, it is not simple for Gaohe HiPhi X to reach such a height in only half a year. I think this is more related to its good product strength, after all, this car gives people a different feeling from the outside.
In terms of appearance, the SUV and the supercar are integrated, with the slender body and rounded lines, it feels very close to the car in the science fiction movie, and it can also achieve a drag coefficient of 0.27Cd while looking good, bringing better energy consumption performance. In addition, the gameplay is also ingenious, the 2.6 million pixel headlights support custom patterns, and the upper and lower sides are quite cool to open the wing doors.
Entering the car, although Gaohe HiPhi X uses the current popular three-screen design, the size can be said to be unmatched, from left to right is 14.6 inches, 16.9 inches, 19.9 inches, and the scientific and technological atmosphere is in place. In addition, at the material level, it is covered with a large area of leather and fur materials, supplemented by British treasure sound and 128-color mood lights, and the sense of luxury is self-evident.
In terms of power, Gaohe HiPhi X pioneered the user-defined immersive cockpit, using a dual motor layout front and rear, the system has a combined maximum power of 440kW, a peak torque of 820 Nm, and an official acceleration time of 3.9 seconds per 100 kilometers, equipped with air suspension. The battery capacity is 97 kWh, and the neDC has a combined cruising range of 550 km. Comprehensive product strength, it can be seen that the hot sales of Gaohe HiPhi X are completely deserved.
Of course, excellent products are inseparable from a strong sales and after-sales system. Gaohe has set up 33 Gaohe experience stores in 18 core cities across the country, and there are as many as 64 service outlets, covering 27 cities across the country. A strong system not only brings convenience to car owners, but also provides a strong guarantee for large-scale delivery and the introduction of new models in the future.
summary
I have to admit that Gaohe has indeed done everyone's face without being optimistic, and from the success of Gaohe, we can also see that it is not that consumers do not recognize our own brands, but that the products handed over by independent brands have indeed not reached the price point where it is located.