Text/Fang Wenyu Editor/Jiang Yuyue
One morning, you find yourself in the mirror with a dull face and deepening wrinkles, what is your first thought? Rush out the door to get a water light needle?
At this time, if someone told you that he has a household water photometer, no pain, no itch 170 a needle, watching a play time easy to work, will you be curious to try?
This person is Ma JiaYuesheng, the founder of the YOUNGMAY brand. During his medical aesthetic career, he has served many A-list stars.
Founded in August 2020, Shanmei is a biotechnology company specializing in the field of transdermal skin, and has just recently completed tens of millions of yuan Pre-A round of financing, led by Meihua Venture Capital.
Before founding The Beauty, Ma Jia Yuesheng was a brand product expert of the Estée Lauder Group, and then founded more than ten high-end medical beauty institutions, he told the "21CBR" reporter that his goal is to let users achieve "medical beauty freedom", and the incubation of the beauty makes him one step closer to this goal.
The following is Ma Jia's dictation of The Moonrise.
1 Freedom of medical beauty
The skin care track is fragrant, and the capital wants to invest.
First, skin care is now just needed, and it is gradually being seen by everyone in the new consumption boom. Second, the supervision is improved, skin care is going in the direction of really useful, many brands are officially invested in research and development, which is a good phenomenon, and everyone's expectations are higher.
Skincare is no longer seen as an IQ tax, and people are increasingly taking skincare seriously. Under the market washing, there are fewer brands for consumers to choose from. In the past, it was possible to find a foundry to fill the original solution, paste a label, and then go on the market to sell, but now it is not possible, and the product needs to show the real barriers.
On the outlet, pigs can go to heaven, but when the wind stops, they have to fall.
What steps on the dividends of the times is a wind, it is difficult to sustain, and it is impossible to fight against the brand that has been precipitated for decades. Brands want to be bigger, the product itself is more competitive, to rely on originality, to run behind others, never run fast.
Therefore, The Beauty emphasizes research and development. We are not a traditional consumer goods company, we are technically a biotechnology company.
Before the establishment of the brand, most of the stock solutions we prepared were used by the anti-aging center of the plastic surgery hospital, which belonged to the three types of medical devices.
There is a blank space in the middle of home beauty and medical beauty, and this is what Beauty aims at. On the one hand, it can replace the water, lotion, cream and essence used daily, and on the other hand, it can replace the injection service items of medical aesthetic institutions - water light needles and kinetic energy.
To put it bluntly, Fanmei only wants to do one thing, so that all consumers who love beauty are free of medical beauty.
For post-90s consumers, traditional spreadable skin care is basically "ineffective skin care", most of the active ingredients in skin care products cannot enter the basal layer through the skin barrier, and excessive application will also increase the burden on the skin.
After a variety of attempts, we found that going to the hospital to get water light needles is easy to use, physical penetration breaks through the skin barrier, and nutrients are injected under the skin, and the skin care effect is immediate. So in recent years, the medical beauty track has exploded.
The research report of Soochow Securities also supports this. They predict that the market size of water and light products will grow faster than that of injections, and by 2025, the terminal size of water and light products in the mainland will be more than 20 billion.
Medical beauty is not a panacea, and problems ensue. First, the monthly water light needle is too expensive, the salary is not enough; second, after user research, we found that most of the post-90s users feel that the water light is too painful, after all, it is a skin breaking operation, and it is uncomfortable to hit the anesthetic.
Rejection does not mean that you do not want a good skin condition, once the skin state becomes worse, some consumers grit their teeth to get water light needles, and the other part will hope for beauty instruments.
There is no sci-fi way to allow nutrients to penetrate just by applying it to the epidermis of the skin. Can there be a less expensive, less painful, but convenient and effective product to solve the skincare problem?
Aqua light meter can be.
2 Transdermal skin care
Mosquitoes are able to suck blood and inject venom without pain and are essentially non-invasive, and our skincare inspiration comes from this.
The hydro-light meter independently developed by Shanmei lasted for one year, and the head was equipped with a 7*7mm super array chip, which was composed of 225 nano-sized microneedles, each microneedle was only one thousandth of a hair thickness. The microneedle wafer adheres to the head of the stock capsule and is used once without worrying about cleaning.
It mimics the principle of mosquito transdermality, when touching the skin, the user will not feel any pain, but the microneedle can just pass through the stratum corneum.
If the microneedle is attached to the stock capsule, can I buy the stock solution separately instead of the introducer?
Highly undesirable. Because the operation with the instrument is more standardized and efficient, the force cannot be controlled with bare hands, it is very easy to cause damage to the skin, and only about 200 channels can be released, and the high-frequency introduction of the instrument can open thousands of temporary absorption channels for the skin.
Nanoscale microneedles open the transdermal channel, can accommodate a limited molecular structure, that is, macromolecular skin care products still can not reach the user's dermis layer.
In order to solve this problem, Fanmei and a number of cell research experts, biologists and formulators of the International Federation of Dermatology (ILDS) formed an experimental team to jointly develop the original solution of the product. Finally, the unique 6D hyaluronic acid small molecule substrate technology is used, so that the original solution effectively penetrates the epidermal layer and the transparent layer, and reaches the dermis layer.
The transdermal rate of ordinary skin care products is about 1-2%, and we can do 95%.
The recovery cycle of medical beauty injection is 28 days, and the subtle channel opened by the use of the sample water photometer can rebound on its own in only 20 minutes, and then you can make up, not to mention the taboo, so it can be used at a high frequency.
Doing household water light involves many technical barriers, including transdermal administration, extraction of polymer biological activity, micromolecular mechanism preparation technology, etc., more like the development of an innovative drug, but this is a skin care product for the skin.
We take the luxury route, serving the new middle class in Kochi, and it is still more cost-effective than going to the hospital for water injections.
The price of 4999 yuan, including a water and light importer and 4 No. 0 stock solution, the instrument can be used repeatedly, and the follow-up only needs to be purchased to supplement.
Among them, the No. 0-3 supplemental stock solution is basal type, anti-aging, sensitive muscle repair and inflammatory acne muscle repair, and the independent price is 680 yuan / box (4 sticks).
No. 4-5 stock solution contains kinetic energy ingredients, can be anti-aging, independent price of 680 yuan / box (2 sticks). No. 5 stock solution is also known as salmon water light, the main anti-aging component is a substance extracted from the salmon body, called PDRN (polydeoxyribonucleotide).
The cost of a single raw material for PDRN used by Fanmei is 600,000 yuan / kg, and the cost of the rare stock solution is greater than the cost of packaging materials.
At present, we have obtained two appearance patents and two utility model patents, and the original solution research and development end has also obtained a number of invention patents such as active peptides, adipose stem cells, exosome anti-aging drug cosmetic applications, stem cell cryopreservation solutions, as well as more than 20 research and development results of strong efficacy formulas, and have transdermal technology reserves in this field.
The follow-up will continue to deepen in the transdermal technology and strong effect formula, and will not do many types of SKUs like traditional skin care brands.
The home beauty instrument market broke through 10 billion, the medical beauty market has nearly 300 billion yuan, and the blank market in the middle of a large area is waiting for the beauty to be broken.
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