Where are the opportunities for the Metacosm?
Reggie Fissami, former president and chief operating officer of Nintendo USA, said that the current meta-universe concept is like cloud computing five years ago, and the Internet 20 years ago, all walks of life are trying their best to get along with the meta-universe, and the future of digital technologies such as meta-universe comes from small and medium-sized technology companies that are really innovating.
In the current rise of the meta-universe, cars began to play a new way of marketing, car designers turned to meta-universe architects, musicians received new income from NTF, and even a business school launched a meta-universe master's program with a tuition fee of 24,000 euros! Traditional display companies, Sharp bet heavily on the "metacosm", seems to have found a second growth curve... Today's Meta-Universe Refers to the North Broadcast Details, please take a look.
Metaverse headlines
Former Nintendo executive: Zuckerberg will only imitate others, and his metaverse concept will not succeed
At the South by Southwest Conference (focusing on media, music, technology and other fields) in Austin, Texas, on Saturday, Reggie Fils-Aime, former president and chief operating officer of Nintendo USA, told the press that Meta itself is not an innovative company, and they have not chosen to acquire other innovative technology companies in the past, such as Oculus (focusing on virtual reality technology) and Instagram (mobile social tools). , or to mimic the innovations of others," I don't think their current definition of the metacosm will succeed. ”
Reggie Fissami said that the current concept of metaverses is like cloud computing five years ago, and the Internet 20 years ago, and all walks of life are trying their best to get involved with metaverses. The future of digital technologies such as Metacosm comes from small and medium-sized tech companies that are really innovating, not Meta, the parent company of Facebook's platform, and game companies such as Epic are also making excellent innovations.
Metaverse dynamics
Baidu Xilangyuan universe platform launched the first automotive digital showroom
On March 13, the "Lynk & Co Park" jointly created by Lynk & Co, a high-end brand under Geely Automobile Group, and Baidu Xilang was officially unveiled on the Baidu Xilang Meta-Universe Platform, opening the experience to the public.
"Lynk & Co Park" is the first digital showroom for cars in Greece. Actively laying out the meta-universe, with the help of core technologies such as 5G, artificial intelligence, cloud computing, and VR, is an innovative exploration of the new experience of users' immersive car viewing and car purchase. The automotive brand × meta-universe is opening up a huge imagination space for digital marketing in the automotive industry.
Mango TV will soon launch a digital collection platform
It is reported that Mango TV has recently completed the deployment of its self-built blockchain, the blockchain name was initially set as the light chain, using the TBFT consensus algorithm, and will launch a digital collection platform based on the light chain in mid-March.
The digital collection platform launched this time is currently temporarily embedded in Mango TV and Xiaomang E-commerce, and users who purchase the first batch of digital collections will also receive certain special rights, which may be reflected in the identification of avatars and the linkage between the future and the business.
Sina launched the community product "Hobby" in the same city, laying out the trend culture meta-universe?
On March 14, Sina Tongcheng officially launched a community product "Hobby", which is positioned as a trendy exploration store for young people to create a community, and the system message in its App contains the welcome phrase of "playing with the trend culture meta-universe".
It is understood that HOBBY through content co-creation, Amway recommendation and other mechanisms, relying on interest sharing, circle social networking to allow young people to show their personality more freely, capture trend trends, and explore new spiritual expressions of trend culture.
Perfect World: In terms of the metaverse, it is gradually realized in stages
Some investors asked Perfect World questions about the metacosm on the Investor Interactive Platform, and in response to this, Perfect World (002624. SZ) said that the company based on the content advantages, gradually landed in the meta-universe related layout. For example, metaverse requires extremely solid technical strength and technical accumulation, and Perfect World is one of the few game companies in the industry that has been involved in various technologies, various engines, and has the ability to develop its own engines. In addition, including The Phantom Tower, the company has several open-world projects, and the open world can easily contribute content to the metaverse, which is the company's first-mover advantage. The company's work in the meta-universe will be gradually realized in stages.
Meta-point of view
The metacosm is not completely imagined, but is made by doing it
Shenyang, professor of the School of Journalism of Tsinghua University and executive director of the New Media Research Center of Tsinghua University, said in an interview with Blockchain Daily a few days ago: The metacosm is not completely conceived, but is made by real; the Internet to three-dimensional upgrading is a clear general direction, which means that a large amount of money and technology will continue to pour in.
Shenyang said that the metacosm is still "difficult to do". On the one hand, revolutionary productivity gains require huge investments, taking the Meta-Universe business losing tens of billions of dollars a year as an example, and the investment of other giants will not be less than this magnitude in the future.
On the other hand, the metaverse is multi-path, multi-platform, multi-form, it is too early to judge whether the metacosm is accessed through VR, AR, holographic projection or brain-computer interface, and now no one can determine which path is the fastest, "including giants may not be able to ensure the correctness of the choice of route."
Former Space Affair
British car designer guy turned to meta-universe architectural designer - $50,000 a month
A growing number of traditionally trained architects are designing buildings for the real estate market in the booming metacosm.
Bileca, 25, met another young man, Leandro Bellone, who decided in early 2020 to set up a virtual dealership to sell their digital cars in Cryptovoxels. Cryptovoxels is one of many metaversms built on the Ethereum blockchain. At the time, bileca had no architectural experience other than designing structures in open-world games like Minecraft.
The two also founded a new company, Voxel Architects, focused on designing and building in virtual worlds. "A lot of things contributed to the rise of the metaverse and its popularity," Bileca said. "This is the rise of Meta, COVID-19 and NFT." If Mark Zuckerberg's vision becomes a reality, more than 1 billion of us will end up in his virtual world, or a virtual world that competes with it. They will enter the world with spending power.
It is said that the price of a building that would take a month to design in the metaverse is about $50,000.
Article link: https://new.qq.com/omn/20220315/20220315A00HYG00.html
Overseas news
Committed to the development of high-performance VR display, Sharp bet heavily on the "meta-universe"
According to Nikkei Asia, Sharp, a Japanese display manufacturer that has been committed to the development of high-performance VR displays for many years, is beginning to reap rewards, and the company has also taken the opportunity to bet heavily on the "meta-universe".
Sharp was acquired by Foxconn in 2016 and dabbled in VR development, and the company has invested more resources in the more profitable niche of virtual reality and automotive solutions.
According to people familiar with the matter, last year, high-end VR displays brought sharp considerable revenue, since the fourth quarter of last year, Sharp's high-end VR display monthly shipments exceeded 1 million units, in addition, Sharp is also the largest supplier of Meta Quest 2 displays.
According to analysis and interviews with Nikkei Asia, Sharp's VR display sales exceeded $200 million in 2021 at a cost of about $50 per display (displays and processing chips are the most expensive components of VR equipment).
Shinhan Bank of Korea launches meta-universe platform
Shinhan Bank, one of South Korea's largest commercial banks, announced that it will launch the public beta service of the first self-built yuan universe platform in the financial field, "Shin won universe (tentative name)". According to reports, the new Won universe is a platform that provides consumers with new experiences and intuitive services in a virtual space by connecting financial and non-financial fields.
Microsoft develops full-body 3D avatar solutions
Recently, the mixed reality & AI Lab research team under Microsoft (MSFT.US) has developed a solution that can generate a full-body 3D avatar of the wearer through head and hand tracking data captured by a VR headset.
It is understood that Microsoft's HoloLens and Meta's Quest series headsets, the tracking data obtained can only be used to predict the position and direction of the head and hands, and can not represent the whole body of the person, nor can it generate a realistic 3D avatar. The solution developed by Microsoft's R&D team can generate reasonable full-body human posture from the headset signal and generate a 3D avatar.
Magic Leap showcases the next generation of enterprise AR glasses
AR company Magic Leap recently revealed that its Magic Leap 2 controller will have tracking capabilities, and the device will also be officially launched in 2022.
Some customers purchased the device through early access programs, and Kevin Curtis, vice president of optical engineering at Magic Leap, revealed key details about Magic Leap 2.
The Magic Leap 2 reportedly includes 18 built-in cameras and sensors to enhance real-world tracking capabilities, as well as assist controller tracking based on recent leaks. In addition, the Magic Leap 2 is a tethered device, which means that the user must connect the device to the auxiliary computing "box" to reduce processing power and improve battery performance.
According to Kevin Curtis, the Magic Leap 2 will have more than twice the performance of the original processor, with more RAM and storage space. Although the exact numbers have not yet been announced, we can envision that it will use AMD processors, simply based on the agreement that Magic Leap has signed with AMD to provide a "semi-custom SOC" for its devices, and partially customized or fully developed custom SOCs will greatly enhance the experience.
The Vienna Business School launches the Meta-Universe Master's Program with a tuition fee of €24,000
The WU Executive Academy of The Vienna Business School has partnered with EdTech company Tomorrow's Education to launch a metaversal master's degree.
Earlier this year, the dean of the Business School predicted that metacosmity will completely affect the form of education and will be a major trend in 2022.
WU Executive Academy and Tomorrow's Education aim to transform education by remotely teaching a range of priority degrees on top campuses located in the metaverse. The Master of Sustainability Entrepreneurship and Technology (SET) was one of the first students to accept this approach, mainly to undergraduate graduates from around the globe, most of whom have already accumulated some work experience and want to pursue careers in sustainability while developing entrepreneurial and technical skills.
Applications for the SET Master of Specialization are currently open and cost $26,100 (€24,000).
Still using Spotify? Musicians' revenues skyrocketed from $300 to $60,000 in Web3
In a Bloomberg article, NFTs offer financial gains that are hard to come by in the traditional streaming-led music business.
A group of music artists began using the new, blockchain-based digital realm (sometimes called web3) to do what they had always dreamed of--- making money by making music.
Iman Europe, for example, is a singer-songwriter who has made 22.2 Ethereum (now worth nearly $60,000) by selling five singles and one music video in NFT format since November. By comparison, despite getting about 4 million listeners across platforms, she earns only about $300 a month from streaming. Nearly 40% of her NFT revenue is earned through secondary sales, and she gets a 10% share from each resale.
According to Water & Music, an organization that researches digital music innovation, musicians like Europye generated $83 million in primary sales revenue last year through NFTs.
Financing messages
Metacostem startup Genies has raised $100 million
According to the Wall Street Journal, metacosmic startup Genies has raised $100 million in investors including Bond Capital, Breyer Capital and New Enterprise Associates.
Founded in Los Angeles in 2017 by 29-year-old entrepreneur Akash Nigam, Genies now employs more than 100 people and provides tools to make virtual characters, clothing and accessories backed by NFT tokens. Last May, the startup raised $65 million in a funding round led by Dapper Labs, the company behind the NBA's Top Shot platform.
In addition, former Disney CEO Robert Iger has joined Genies' board of directors and is also an investor in the company. Genies also operates its own NFT marketplace, powered by the Flow blockchain. Last December, Universal Music Group signed a partnership with Genies to make its artists part of the metaverse. Genies also partnered with Universal Music Group and Warner Music Group last year.
Blockchain game development studio Metavalse Game Studio raised $10 million
Blockchain game development studio Metavalse Game Studios raised $10 million in a round of funding co-led by Pantera Capital, Animoca Brands, Solana Ventures and Everyrealm. Other investors include OKX Blockdream Ventures, Mechanism Capital, Morningstar Ventures, Huobi Ventures and Shima Capital.
The company's flagship game, Angelic, is a turn-based strategy battle game with players as a "unique neo-human," and angelic has a non-homogeneous token (NFT) program that includes ships and cosmetics, as well as a decentralized autonomous organization (DAO) mechanism that allows players to community manage the game and intellectual property.
Digital collections
On March 15th, China's digital collection e-commerce platform Shuzang China released the Great Wall of Chinese Culture Series Digital Collection.
This collection originates from the famous national ceremonial calligrapher and painter Qiao Ling's "Hundred Heroes of the Hundred Worlds, The Great Wall of Ten Thousand Miles". Qiao Ling is a national first-class artist, a national senior arts and crafts artist, a senior cultural communication scholar, the author of the first blessing of the Chinese national ceremony in the new era, and also a poet, essayist, and senior consultant of the doctoral group of Tsinghua University. The calligraphy works carefully created by him and Ning Xuejun in the new era of Chinese national ceremonies, as a glorious vision of highlighting the etiquette of major countries in the new era, national style and actively practicing the community of human destiny, were grandly collected by more than 100 heads of state and distinguished guests from all over the world during their visits to China.
Source: Thoughtful Shanghai