Today's highlights are:
- Central Propaganda Department: Launched a number of high-quality online games with distinct main themes and positive energy
- Cyberspace Administration of China: Minors must not be provided with paid services that are inconsistent with their capacity for civil conduct
- The Anime League of Legends: Battle of Two Cities won nine awards at the 49th Annie Awards
- Zulong Entertainment announced a 2021 profit warning: net loss of more than 200 million, 4 products newly launched
- Metaversemic game Shibafriend NFT has reached a strategic cooperation with IDO platform GamiFi
Recently, the person in charge of the Publication Bureau of the Central Propaganda Department accepted an exclusive interview with the reporter of China Press, Publication, Radio and Telegraph, and the person in charge repeatedly mentioned the content related to online games in his speech. The person in charge mentioned that the Publishing Bureau will guide the publishing unit to get close to the audience of readers such as minors, launch a number of high-quality online games with distinct main themes and positive energy, and vigorously create an online and offline publishing environment conducive to the healthy growth of young people.
To this end, the Publishing Bureau will focus on the implementation of the "Online Game Positive Energy Leading Plan", guide online publishing enterprises, focus on cultivating future people, adhere to the correct direction, increase innovation, carefully create a number of excellent Chinese traditional culture, revolutionary culture, advanced socialist culture, carry forward the core values of socialism, deepen socialism with Chinese characteristics and Chinese dream publicity and education, and give full play to the important role of excellent publications in cultivating new people of the times who are responsible for national rejuvenation.
The person in charge also said that the Publishing Bureau will formulate management measures to strictly prevent minors from indulging in online games, upgrade the real-name verification system, build and make good use of the anti-addiction reporting platform, increase the monitoring and inspection of online games, and seriously deal with violations of laws and regulations.
The State Internet Information Office once again solicited public comments on the Regulations on the Protection of Minors Online (Draft for Solicitation of Comments).
The Opinions put forward that online service providers such as online games, online live broadcasts, online audio and video, and online social networking shall set up juvenile models for minors' use of their services, providing services in accordance with relevant national provisions and standards in terms of period of use, duration, function, and content, and providing guardians with functions such as time management, authority management, and consumption management for guardians performing their guardianship duties.
Reasonably limit the amount of single-time consumption and the amount of accumulated consumption in a single day in the use of online products and services by minors, and must not provide minors with paid services that are inconsistent with their capacity for civil conduct. Online game service providers shall establish and improve game rules to prevent minors from becoming addicted to online games, and avoid minors' access to game content or game functions that might affect their physical and mental health.
Online game service providers shall require minor users to provide real identity information for registration and login use, and verify their true identity information through necessary means such as the unified electronic identity authentication system for minors' online games established by the State. Where minor users do not provide real identity information, online game service providers must not provide services to them.
On March 13, League of Legends officially announced that "League of Legends: Battle of Two Cities" won the nine awards of the 49th Annie Awards, achieving "9 out of 9". include:
- Best Animation in the TV/Streaming category
- Best Director Award - TV / Streaming Category
- Best Storyboard - TV / Streaming Category
- Best Visual Effects Award - TV / Streaming Category
- Award for Best Screenplay - TV / Streaming
- Best Dubbing Award - TV / Streaming Category
- Best Film and Television Character Animation - TV / Streaming Category
- Best Character Design Award - TV / Streaming Category
- Best Art Direction Award - TV / Streaming Category
The Annie Awards, an animation award and one of the highest honors in the field of animation, have been held since 1972 by ASIFA-Hollywood, a member of the Los Angeles division of the International Animated Film Association.
On March 11, Zulong Entertainment announced the profit warning (unaudited) of the 2021 annual financial information, the product reserves for 2022-2024, and the latest situation of the R&D business in overseas markets.
In a profit warning, Zulong Entertainment said its expected adjusted net loss for 2021 was about RMB220 million to RMB240 million, compared to an adjusted net profit of RMB218 million in the same period last year.
In the announcement, Zulong Entertainment attributed the reasons for the company's loss to the following four points:
First, the company's new product research and development expenses increased during the period, including business expansion, an increase in the number of employees engaged in research and development activities, an increase in employee benefits and an increase in outsourced technical services.
Second, the company's marketing expenses increased during the period. The announcement said that as the company's self-issued SLG new products are launched in multiple markets in mid-2021, the products are in the investment period and growth period during the period, and the corresponding promotion and advertising expenditure increases, and the employee welfare expenses engaged in distribution activities increase.
Third, "Noah's Heart" and "Codename: Sigmar" two games have invested more time and resources in research and development to improve the quality of the game, so the two products have not been launched as scheduled in 2021.
Fourth, the performance of a new tour launched on the mainland during the period did not meet expectations.
Zulong Entertainment also announced that the mobile games that will be launched globally this year are MMORPG "Noah's Heart", "AVATAR: Reckoning" in the MMORPG+ shooting category, "In the Name of Shining" and SLG "Codename: Sigmar".
On March 12, Shiba Play-to-Earn game Shibafriend NFT announced a strategic partnership with metaverseum IDO Launchpad GamiFi. Shibafriend NFT Metaverse is an AAA metaverse that allows Shiba Pets NFT to run and wander freely in the metaverse of Shiba Cities NFTs.
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