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Lincoln Z, a disruptor in the luxury midsize car market?

author:Nice car

When you think of domestic luxury mid-size cars, who do you think of? I believe that most people will think of the Ashkenazi top three BBA for the first time. For a long time, the German luxury brands Mercedes-Benz, BMW and Audi have firmly occupied the luxury car market with an absolute leading edge, and their position is so solid that it is difficult for latecomers to shake.

However, just last night, Lincoln brought with him a brand new midsize car, the Lincoln Z. This is a model that is very worthy of everyone's attention, and even in the eyes of the editor, this new car is expected to subvert the existing market pattern of luxury mid-size cars in the future. Why do you say so, today, Xiaobian will talk to you about this car.

A subversive look

For a long time, there has been a saying in the industry, "A car with an ugly appearance is not necessarily a good car, but a car with a high appearance must be a good car." The reason why I say this is because for a car, manufacturers will only focus on improving the appearance after improving and perfecting the other aspects of the model. And the appearance of the Lincoln Z is not only excellent, but it is not an exaggeration to say that it has achieved subversion.

Lincoln Z, a disruptor in the luxury midsize car market?

Lincoln Z was born out of the ZEPHYR concept car, which has highly restored the shape of the concept car, while retaining American luxury, revealing a strong avant-garde atmosphere. From the appearance, the shape of the Lincoln Z is closer to that of a pure electric car. In particular, the newly designed grille and through light cluster make it look more futuristic and more in line with current user preferences. In addition, in order to adapt to a wider range of different groups of people, Lincoln Z also adopted a dual-appearance design, of which the i-enjoy type is more inclined to exquisite luxury, while the i-cool type is more inclined to young sports.

Lincoln Z, a disruptor in the luxury midsize car market?

Interior: Experience comes first

If the exterior is seen by others, then the interior is where users have the most daily contact with the vehicle. In this regard, Lincoln Z is also well versed in user psychology. However, the luxury of Lincoln Z in terms of interior is more reflected in the user experience.

Lincoln Z adds premium materials such as suede in many places in the car to create a comfortable cockpit experience. At the same time, at the center console, lincoln Z is equipped with a 12.3-inch LCD instrument and a 27-inch central control screen, and the user opens the door and is full of screens.

Lincoln Z, a disruptor in the luxury midsize car market?

In the past, the central control interface of many models has been criticized by consumers due to the large number of hierarchical menus and complex operations. In order to achieve a better interactive experience, Lincoln Z is equipped with the fourth-generation Lincoln SYNC+ Intelligent Travel Interconnection System optimized and upgraded for the habits of Chinese people. Among them, the new Lincoln Nebula ® human-computer interaction interface adopts a more intuitive and convenient card-like design, thus achieving zero-level interaction. Users can reach many functions simply from the homepage.

Lincoln Z, a disruptor in the luxury midsize car market?

In addition, Lincoln Z also provides a split-screen operation function, when the main driver is viewing the navigation, the co-pilot can independently listen to music, watch movies, screen projection, etc. During the driving process, the passenger seat can also assist the main driver's seat to complete navigation, vehicle settings, music control and other operations.

Subsequently, Lincoln Z can upgrade the in-vehicle application through the vehicle firmware, and this function has appeared more in electric vehicles in the past.

Configuration: Lincoln's strength

Configuration has always been Lincoln's forte. The Lincoln Z continues the usual high-configuration style of American luxury models. As a luxury midsize car starting at a price of early 250,000, the Lincoln Z series comes standard with 50 luxury features. On higher-end models, the Lincoln Z also offers 24-way electric adjustment as well as front seat ventilation/heating/massage functions, 128-color dynamic mood lights in zone 3, a 13-speaker Level premium sound system, Bader premium leather seats and other high-end configurations. In addition, Lincoln also provides a facial recognition function that is not common in today's luxury brand car series, which allows users to synchronize preferences.

Lincoln Z, a disruptor in the luxury midsize car market?

With the recurrence of the epidemic, people's attention to air safety in the car has also risen to a new height. Therefore, Lincoln Z also comes standard with a fresh air butler system, which not only uses a high-efficiency activated carbon filter, but also adds a number of active safety purification strategies. Among them, the cabin fresh air function actively and quickly renews the air in the car, improving the passenger's sense of peace of mind about the air quality in the car.

It can be said that Lincoln Z allows users to enjoy more advanced functions through solid configuration decentralization. And that's something that other luxury brands haven't done.

The first driver assistance subscription feature

In terms of intelligent assisted driving, Lincoln Z is the first to provide a driving assistance subscription function that has only appeared in new energy models in the past.

Lincoln Z, a disruptor in the luxury midsize car market?

The Lincoln Co-pilot 360 2.0 intelligent driving assistance system equipped with Lincoln Z not only reached the leading L2+ level in the same level, but also can realize the functions of left turn lateral collision warning (pedestrian monitoring), intersection collision warning, Lane biasing lane dynamic avoidance, ALC auxiliary lane change, Warning Exit safe door opening warning and so on through OTA upgrade.

2.0T+8AT power combination, one step in place

At the moment when the 2.0T displacement is regarded as the basic disk of the luxury brand, compared with the engine of some brands, it is also divided into high and low power versions, Lincoln Z is in place in one step, and the whole series is equipped with a 2.0T high-power engine as standard, while fully dominant in parameters. In addition, the addition of the 8AT gearbox also makes the Lincoln Z's zero hundred acceleration time only 6.8s.

summary:

As Lincoln's first domestically produced car, Lincoln Z knows that it is not easy to achieve a breakthrough in the case of the BBA's super lineup. However, Lincoln Z has seized the needs of Chinese users, whether it is appearance, configuration, intelligent technology or power, have achieved a comprehensive lead, combined with the price of 25.28-34.08 million yuan, it can be said that Lincoln Z broke the ceiling of luxury mid-size car value, and at the same time has a strong strength to impact the existing pattern of the luxury mid-size car market.