As the most valuable domestic sports brand, ANTA has never spared no effort in signing a spokesperson, although it currently has Thompson, Hayward, Wiseman, Caruso, which are the stars of the playing year, but limited by the international influence of the brand, supernova stars such as Zion and Bauer usually do not take ANTA as the first choice, which also leads to fewer and fewer alternative spokespeople.
Although he was close to signing a contract with Lavin at one time, and even the signature shoes were designed for Lavin, because the new broker inserted a foot, the cooperation between the two sides basically failed.
Recently, ANTA's design director, that is, the designer of the Hayward series, Duanealawrence, posted a concept map of a new pair of sneakers, and most importantly, he has struck the Suns star Devin Booker, is this a hint that ANTA is in contact with Booker? Personally, I don't think it's very likely.
First of all, from the perspective of the contract, the endorsement contracts that Nike usually provides to rookies are sponsorship short-term contracts, Booker and Nike should expire in 2019, and the subsequent renewal should be a long-term big contract, so it should still be in the contract period.
Secondly, As the "number one Komi" in the NBA, Booker spends most of his time on Kobe's sneakers, nike has also launched a lot of exclusive colors for him, if there is no absolute "temptation", booker is not very likely to switch to other brands.
Finally, Nike does not seem to have a reason to let Booker go, although Nike has many stars and the sneaker product line is relatively bloated, but considering that George's own influence is gradually decreasing, it is not impossible for Booker to launch a signature shoe replacement PG series for Booker.
And Booker also has a highly exposed girlfriend KenDou, which is commercially valuable enough to increase Booker's value.
Although unlikely, under what circumstances will Booker switch to other brands? If a brand gives more than Nike and promises to launch signature shoes for Booker immediately, it may touch Booker's heart. This time Anta designer Ait Buke may just be simply "seducing".
Finally, talk about this concept map itself, continuing an ANTA's "bloated" design concept, looks a bit like Four Generations of Curry, it is recommended to let this pair of shoes only stay in the concept stage, if you really want to recruit Booker, come up with some sincere design, I hope that ANTA will learn Li Ning in terms of design, but the others will not learn.