@315 National Action Every year when the spring is in full bloom, people in the city can't help but call on friends, or go to the suburban outing as a family unit to feel the bright spring light, and also lead the family to breathe more fresh suburban air.
Traveling to the countryside inevitably solves the problem of eating, so many smart operators have seen business opportunities and have opened farmhouse restaurants with strong characteristics in the suburbs.
The farmhouse is a lot of people in the city to try to taste the delicious food on the city table, especially some old-fashioned methods and collocations, as well as the earthen pot and the earthen stove, so that everyone is full of freshness, plus the rural ingredients are indeed more delicious than the city market, a time to go on a weekend outing, and then eat a beautiful meal on the farm has become a particularly enthusiastic thing in the city.
My friends and I used to be very keen to go to rural farms to eat farm meals, but after going there for a long time, we felt more and more uninteresting, and we also lost the unique "earthy taste" of farm rice when we first started eating.
Once I went to a farm that I often went to eat, because I went a little early, I found that the shop put carp in the puddle in front of the door, which is the reservoir fish they used to attract customers, looking at the carp that went into the puddle and turned their bellies, we also understood where the so-called "reservoir fish" of the farm came from.
Later, I also went to several farmhouses, the overall feeling that the price is getting higher and higher, the decoration has begun to be graded, and the price of vegetables has also risen with the water, but it has not been able to eat the taste of the past, so the farm has not gone for several years.
Now when we go out on an outing, we will choose to bring our own or go back to the city to eat, and the farm on the side of the attraction will no longer enter, and we will also find that many of the original farms have closed their doors.
Why did the "closing tide" of the original hot farmhouse appear, and the people in the city did not go to it?
First, the reason why the farm is popular
In the past, the reason why the farm was popular was mainly based on a "soil" word, because the dishes and ingredients they operated were difficult for the people in the city to eat, so the people in the city tried to feel the original farmhouse flavor, so such a farm even if it is expensive in the city people are willing to go.
Another main reason for the attractiveness of the farmhouse is the environment, because the people in the city are particularly yearning for pastoral life, going to the farmhouse cross-legged kang, watching the chickens, ducks, geese and dogs raised by the farmers have a special relaxed feeling.
I remember a farm we often went to, at the beginning it was a large pot of farmhouse firewood, cooking is the headscarf of the farmhouse aunt and aunt, eating the meals they make has a special feeling, which is why they are hot.
Second, it is also very normal for the farm to close its doors
Dry catering are based on characteristics in order to stand, the farm is based on the root is "soil", if you leave this basic farm is not far from the closure.
Now the farm has ushered in a wave of closures, mainly because the operator's own positioning is not clear, and then choose to be shoddy.
At present, many farmhouses sell dishes that are basically in the city, and the ingredients are also purchased from the market, but because the farmhouse is a holiday consumption, the price will be set very high during the holidays.
The raw materials are the same as the farm in the city, and the level of stir-fry is not as good as the restaurant in the city, and the "closing tide" of such a farm has become inevitable.
People in the city don't go to the farm because they've had enough to eat
If the farm wants to develop, it is natural to keep its own bottom line, know what it is for to attract the consumption of urban people, and leave the original ecology and rural souvenirs of the farm, people will naturally not be willing to go.
Most of the farms are in the suburbs with inconvenient transportation, such a place itself will take a lot of time and transportation costs to go once, if the farm does not have attractive things, then the people in the city are naturally reluctant to go.
The place where the farm house attracts the people in the city is fresh, otherwise the transportation is inconvenient, the price has no advantage in the farm, basically it is difficult to stand on the freshness.
The consumers facing the farm are relatively narrow, so if you want to be able to develop for a long time, you must be distinctive, and you can win repeat customers, if you follow the "hammer" approach, such a farm closes sooner or later.
epilogue:
The emergence of the "closing tide" of the farmhouse can be said to be not unusual, after all, the death rate of the catering industry is particularly high, whether in the city or in the countryside, if the dry catering has no characteristics and can not do the integrity of hospitality, then the closure must be inevitable.