False means induce consumption, the content of propaganda does not match the actual situation, and the propaganda language has no basis... It is not uncommon for many brands to be identified as false advertising or false advertising as a result. Approaching "315", we share a wave of brand false advertising cases as a warning reference.
On March 10, tianyancha app showed that SF Express Co., Ltd. was fined 1,200 yuan by the Baoan Supervision Bureau of the Shenzhen Municipal Supervision Bureau for publishing false advertisements, and ordered it to stop publishing advertisements and eliminate the impact within the corresponding range.
It is understood that SF Express Co., Ltd. was also fined 20,000 yuan in 2018 for advertising violations.
Recently, the official public account of the Shanghai Municipal Bureau of Market Supervision "Shanghai Market Supervision" announced the second batch of typical cases of false and illegal advertising in 2022, and youzu were again named. According to the Shanghai Market Supervision Bureau, Shanghai Youzu Information Technology Co., Ltd. was fined 440,000 yuan by the Shanghai Jiading District Market Supervision and Administration Bureau for publishing false advertisements and ordered to stop publishing.
It is reported that in order to promote the game named "Chronicles of the Three Kingdoms of the Youth: Zero", Youzu released false exaggerated content including "SSR login for free every day, five-star Guan Yu, five-star Zhang Fei, and send top martial artists" in the video. After investigation, consumers need to recharge and spend in the game to obtain the above benefits, rather than simply logging in to obtain them.
Shanghai I Love My Home was fined 200,000 yuan for not matching the actual propaganda content. The specific reason for the penalty is that in the second-hand housing listing advertisement published by I Love My Home on the website of Anjuke, 5 advertisements are partially inconsistent with the actual situation, and 3 are not provided in the advertisements, which are not entrusted by the seller and have not been verified by the relevant departments.
Recently, New Oriental was fined 400,000 yuan for 1 yuan IELTS class advertisement, which not only involved false advertising, but also related to price inducement. According to the Tianyancha App, Beijing New Oriental Xuncheng Network Technology Co., Ltd. was fined 400,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau for allegedly using false or misleading price means to lure consumers into trading.
The specific reason is that the parties entrusted a company to publish the "New Oriental - 1 yuan IELTS class" advertisement, saying that the original price of 399 yuan for the boutique class only needs 1 yuan. After verification, the original price of the above products of 399 yuan has never been actually sold, there is no relevant sales record, and it is not indicated on the sales page.
On January 21, the Shanghai Municipal Bureau of Market Supervision and Administration issued an administrative penalty decision to Estée Lauder (Shanghai) Trading Co., Ltd., and Estée Lauder (Shanghai) Trading Co., Ltd. published advertisements containing "Youth Index +77%" and "Soft + 17% Smooth + 20% Translucent + 15%" through Oriental Satellite TV, WeChat public account, Douyin, Tmall and other channels, which were suspected of violating the relevant provisions of the Advertising Law of the People's Republic of China. Ordered it to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and fined 2,381,671 yuan.
Meizu was fined 25,200 yuan for not actually in line with publicity. On November 4, 2021, zhuhai Meizu Technology Co., Ltd. meizu 18 and 18PRO series mobile phones in the weather charm. The Zhuhai Municipal Market Supervision Department believes that the act of illegally publishing false advertisements has been carried out in accordance with relevant regulations, and the advertising push appears in the self-contained application of the pedometer and other systems, which is not corresponding to the description of no advertisement in the "three zero system" advertised by the company.
Xiaomi was punished for inaccurate product function statements. Previously, the Xiaomi Bracelet 5NFC version of the product sold by Xiaomi Technology Co., Ltd. said that it supported the "24-hour sleep monitoring" function, which was actually divided into night sleep records and sporadic nap records, of which the night sleep recording mode did not record night sleep less than 60 minutes, and the sporadic nap recording mode did not record sporadic sleep less than 20 minutes during the day. As a result, the company was fined 80,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau.
In addition, the uncle of the same road was punished for using words such as "whitening" without publicity basis. According to the Tianyancha App, recently, Shenzhen Tongdao Uncle Culture Communication Co., Ltd. was fined 3,000 yuan for advertising violations, the specific reason for which was a certain body essence milk sold by the "Tongdao Uncle Buyer Mall" Mini Program, and the advertisement on the product page contained promotional terms of "fading blackening and whitening" and "lowering hypertension". The above products are ordinary cosmetics and do not have special cosmetic effects, and the parties' use of terms such as "whitening" in advertisements has no basis for publicity.
In the future, we will continue to share ~