The topic of menstruation has always been a social sensitivity that is difficult to mention. Under the long-term influence of traditional ideas, most people will be embarrassed when confronted with some content that involves this aspect, and few people can really talk about it freely.
Although with the continuous progress of society, some people will start to talk freely about the topic of menstruation in public, but such a case is still a minority, most people face menstruation, still retain the concept of "hiding" in their bones. During menstruation, they will habitually roll up the sanitary napkins at the cuffs, will subconsciously wrap them in a black plastic bag that covers them, and will choose to put the sanitary napkins in the deepest cabinet.
Under the shackles of these traditional concepts, women's lives have more or less some influence. As a global pioneer brand for women, Libresse Weier has always hoped to break the inertia of menstruation and face this normal physiological phenomenon with confidence and calmness.
Since 2019, Libresse Weier has adhered to the concept of "menstruation is not hidden" and has continuously justified menstruation. From the initial "400 menstruation" attitude film to the spokesperson Zhou Dongyu's voice, and then to the in-depth excavation and output of the value topic of "menstruation is not hidden" this year, it not only promoted the justification of menstruation, but also stood out among many female care brands and truly stood with female consumers.
On March 8th this year, Libresse Weier also jointly spoke with Yongpu Coffee, continuing the attitude of "menstruation is not hidden" proposed by Weier, and breaking the inherent inertia of "menstrual hiding" with actions by "putting sanitary napkins on the table".
Veil hopes to advocate that in an increasingly open society, women can choose to put them on the table, as usual as coffee, so as to further the issue of menstrual justification.
The joint "sanitary napkin storage box" launched by the two is presented in a transparent shell, which breaks the original covering and effectively conveys the attitude of "menstruation is not hidden" to everyone. Actively conveying to everyone a view of "putting sanitary napkins on the table", so that "rejecting menstrual shame" can gain the right to speak in the public space and become a part of our daily lives, without having to cover up.
In the past, we may habitually make hidden actions of taking, putting and passing sanitary napkins when passing sanitary napkins because of the concept of menstrual shame, but now, Weier hopes to break this inherent concept, bravely "put menstruation on the table" to discuss, and be a real and brave self.
As a global pioneer brand for women, Libresse Weier has never stopped on the road to justifying menstruation. In the future, I also hope that more people can join such a team and be confident and calm together.
Let women talk freely when faced with menstrual topics, break with traditional ideas, and bravely express their own opinions. While allowing more people to accept the fact that "menstruation is not hidden", it can also make female friends more confident and calm to be themselves.