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Double Circle Event! Yi Yanshi became the cross-border aesthetic partner of the 13th Best Jewelry Night Banquet of Bazaar Jewelry

author:Observation of the medical aesthetic industry

Introduction: On March 7, 2022, the "13th BAZAAR Jewelry Jewelry Night Banquet and Annual Design Award for Fine Jewelry", which the fashion jewelry industry is most looking forward to, was successfully held at the JW Marriott Marquis Hotel in Shanghai. This is the highest standard brand ceremony of "Bazaar Jewelry" throughout the year, and it is also the most authoritative fine jewelry award ceremony in China's jewelry industry. At the event, IT WASANSÉ WAS OFFICIALLY ANNOUNCED TO BE THE CROSS-BORDER AESTHETIC PARTNER OF ITS EVENT, AND IT CAN BE SAID THAT ELLANSÉ YIYANSHI HAS ONCE AGAIN BECOME THE FOCUS OF THE FASHION INDUSTRY AND THE MEDICAL AESTHETIC CIRCLE.

Double Circle Event! Yi Yanshi became the cross-border aesthetic partner of the 13th Best Jewelry Night Banquet of Bazaar Jewelry

The cross-border aesthetic partner Yi Yanshi brand area at the event site

ELLANSÉ's big move to start the year can be described as a sensation in the city. As we all know, "Bazaar Jewelry" is very strict in the selection of cooperative brands, which is also the first medical beauty brand for cross-border cooperation in the "Bazaar Jewelry Night Banquet" event, which is enough to show that THE RAPID DEVELOPMENT MOMENTUM OF ELLANSÉ IN THE MEDICAL AESTHETIC INDUSTRY AND THE HIGH RECOGNITION OF THE BRAND BY THE MARKET.

Double Circle Event! Yi Yanshi became the cross-border aesthetic partner of the 13th Best Jewelry Night Banquet of Bazaar Jewelry

The 13th Bazaar Jewelry Elite Jewelry Night Feast with Yervanni

The scene of the cross-border cooperation ceremony

ELLANSÉ is the ace product of SINCLAIR Aesthetics and will enter the Chinese market in 2021. ELLANSÉ Yiyanshi quickly certified and constantly innovated in marketing ideas, breaking the traditional old pattern of goods-fields-people, shaping the new model of the whole series of people-goods-fields, always taking beauty seekers as the center, not excessive publicity, strictly abiding by the "Medical Beauty Advertising Law Enforcement Guidelines"; protecting consumer rights and interests, promoting the healthy development of medical beauty industry norms, actively participating in industry co-governance, and working hand in hand with major authoritative institutions to reach strategic cooperation and build the ELLANSÉ Genuine Alliance. Establishing and passing on industry standards and strictly adhering to the defense line of medical beauty, ELLANSÉ takes scientific and technological foresight as the essence, leads the longer-term development of regenerative medical beauty, and also sets an example for the co-governance of the industry.

Double Circle Event! Yi Yanshi became the cross-border aesthetic partner of the 13th Best Jewelry Night Banquet of Bazaar Jewelry

Ms. Zhou Zhaohua, Chief Operating Officer of Xinkeli Aesthetics, together with Sheng Chunjing (Qingdao Huahan), Tan Linlin (Hangzhou Time), Zhu Shouchao (Nanjing Huahan Qizhi), Li Junyi (Sichuan Hamilton), Chen Ruihong (Shenzhen Sunshine), well-known deans of major institutions, were at the event site

Looking at the development status of medical aesthetics, there are many enterprises, miscellaneous products, and the competition is becoming increasingly fierce, but ELLANSÉ Yiyanshi can sink her heart to do the market seriously, since entering China last year, 2 months after listing to achieve 100 million advance receipts; according to the announcement of the 2021 semi-annual report of East China Pharmaceutical, the 2021H1 medical aesthetic business achieved revenue of 565 million yuan, of which the international medical aesthetic business revenue was 276 million yuan, an increase of 111.28% year-on-year. A number of brokerage research institutions believe that the listing of new products is expected to drive the company's medical aesthetic business to usher in new performance growth; authoritative institutions and medical aesthetic experts said that ellansé Yiyanshi's popularity is no accident, but also shows that the pursuit of natural beauty has become a new trend in the future of medical beauty. According to the new oxygen "2021 medical beauty industry white paper" shows that in 2021, China's medical beauty market size reached 184.6 billion, the growth rate of more than 20%, medical beauty consumer population exceeded 18.13 million, an increase of 19.3% year-on-year, compared with the previous year, the proportion of non-surgical users increased from 72.% to 83.1%, without moving knives can also be the first choice of many beauty seekers, regular medical beauty products will become the mainstream of the industry, medical beauty prospects are good!

From the above data, it is not difficult to find that ELLANSÉ Yiyanshi brand foundation is very solid, as a representative of the medical aesthetic regeneration brand, fully relying on the strong support of the parent company SINCLAIR Aesthetics, constantly releasing high-end value, enhancing the depth and height of the brand, and enhancing market competitiveness.

Double Circle Event! Yi Yanshi became the cross-border aesthetic partner of the 13th Best Jewelry Night Banquet of Bazaar Jewelry

Yi Yanshi customized a co-branded gift for the "Bazaar Jewelry" event

Brand marketing has always been a depression in the medical aesthetic market, and many brands have gradually deviated from the route in marketing operations, product prices have broken, and brand added value is low. The market generally believes that ELLANSÉ and FILLMED are the two best at present, and are models of high-end brands. The cooperation between ELLANSÉ and the "13th BAZAAR Jewelry Jewelry Night Banquet" event has once again aroused market attention, and also provided new marketing ideas for peers, looking forward to the market performance of ELLANSÉ 2022!