Secret Garden Genting Park and the Media Ice and Snow Club reached a strategic cooperation on the occasion of the opening of the Beijing-Zhang high-speed railway
On December 31, 2019, Mr. Zhang Xuguang, General Manager of The Marketing Center of Miyuan Genting Park and General Manager of Genting Grand Hotel, signed a strategic cooperation agreement on publicity and promotion with Ms. Zhai Ruofan, one of the founders of the Media Ice and Snow Alliance, which is of great significance in the future activities and image promotion of Miyuan Genting Park.
On December 30, coinciding with the official operation of the Beijing-Zhang high-speed railway, reporters from 50 media also officially experienced the super speed of the Beijing-Zhang high-speed railway to one of the main venues of the 2022 Winter Olympics in one hour. Departing from Beijing North, arriving at Prince Edward City after 1 hour and 20 minutes, taking the shuttle bus directly to the Secret Garden Genting Ski Resort, the one-stop service has been unanimously praised, not only safe and convenient, greatly reducing the travel time, but also increasing the time for snow friends to glide freely.
Secret Garden Genting Park signed a contract with the Media Ice and Snow Club to start a strategic cooperation
Jointly initiated by a number of senior media people, the Media Ice and Snow Club has attracted more than 100 media people who love ice and snow sports, covering different media types such as television, newspapers, magazines, websites, live broadcasts, and self-media. The establishment of the club to solve the media and the audience still exists such as information asymmetry, single content output, demand side is difficult to connect with the effective communication media, communication and promotion resources are difficult to be fully utilized and other issues, the media ice and snow club is committed to building a ski industry media service platform, to achieve the ski industry media resources integration, content integration, publicity integration, interest integration of the new media, to optimize ski media resources, promote the development of ski sports to contribute to a force.
The signing ceremony was officially held at the Blue Lagoon Restaurant of Miyuan Genting Hotel, and Mr. Zhang Xuguang, General Manager of Miyuan Genting Park Marketing Center and General Manager of Genting Grand Hotel, spoke first, telling the growth and changes of Miyuan Genting Park. During the preparation for the Winter Olympics, Secret Garden Genting Park has significantly improved in terms of track, snow quality and service, so that snow lovers have a better experience.
The opening of the high-speed rail has made travel more convenient. At the same time, Secret Garden Genting Park has launched a high-speed rail ticket to stay in the genting Hotel room and purchase a ski ticket for genting Ski Resort, which can enjoy a fee reduction activity, so that snow friends can enjoy value-added preferential policies.
Ms. Zhai Ruofan, one of the founders of the Media Ice and Snow Alliance, said that she is a loyal snow friend of Secret Garden Genting Park, and has personally experienced and witnessed many changes in Secret Garden Genting, and she has been impressed by the continuous improvement of snow quality and the large-scale and IP of the event activities. This year, Secret Garden Genting successfully held the World Cup Carnival, X GAMES, Audi Nines and other large-scale events, which greatly increased the exposure of the snow field, and the signing ceremony was to pave the way for the promotion of large-scale events and events in the future, and assisted Secret Garden Genting Park to create a solid media service platform.
Ms. Wang Bing, head of mafengwo ice and snow channel, also spoke at the signing ceremony. She herself is a veteran travel expert who experienced the convenience of leisure and vacation from Beijing to Secret Garden Genting at this event. She was impressed by the many new delicacies added to Secret Garden Genting Park, such as the Self-operated Blue Lake Restaurant, The Old Beijing Restaurant, the Qinglong Restaurant, etc., the KFC, One Tea and One Meal, the Not Seen and the Steam Rhinoceros, etc., which can fully meet the needs of in-house guests everywhere.
Famous cross-talk actor Cao Yunjin, the hot drama "Qing Yu Nian" wolf peach actor Sun Yimu, Burton brand representative Wang Shuanglong, well-known ski master Tiedou was also invited to the scene, as a senior ski enthusiast, they also said that they want to do their best to promote ice and snow sports.
New Year's special ceremony sense, night slide open 2020
After the signing ceremony, the carnival night officially begins. At 23:00 on December 31st, the night skating army composed of the Media Ice and Snow Alliance and snow friends arrived at the Jinhua Pavilion of Secret Garden Genting Park by cable car to take a photo countdown. Under the escort of the snow grooming team and the snowmobile team composed of the mountain operation center, a long dragon slid down was formed to complete the important night skating ceremony from 2019 to 2020.
As one of the venues for the Beijing 2022 Winter Olympic and Paralympic Winter Games, Secret Garden Genting Park has a unique advantage in terms of popularity. However, the image of the snow field, service communication, and event promotion still need strong support from the media. The signing of the contract with the Media Ice and Snow Alliance can effectively solve the problem of information asymmetry and single content between the snow field and the snow friends, so that the snow friends can better understand here, like here, and jointly contribute to the promotion of China's ice and snow industry with the help of the media ice and snow club.
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