Jade pendant lollipops, exclusive emotional blindness box fire People in the Henan Museum were hungry and crying at the "cultural relics"

Henan Museum Yupei Lollipop Popular Network Image source: Henan Museum Weibo

After the "archaeological blind box" became popular, the Henan Museum launched a blind box for cultural relics restoration, and a joint archaeological blind box along the Huangjiu provincial museum

Top News Henan Business Daily trainee reporter Yang Xiao

On the eve of the "Double 11" event, the Henan Museum released the customized menu of "Exclusive Emotional Blind Box", which aroused the attention of netizens.

Just a few days ago, a jade pendant-shaped lollipop launched by the Henan Museum became popular on the Internet, and its realistic appearance was jokingly called "a 'cultural relic' that bites the teeth" by netizens.

As the "most playful" Internet celebrity museum, what other cultural and creative products are worth looking forward to in the future of Henan Museum?

On October 21, Song Hua, director of the founding of the Henan Museum, was interviewed by the reporter of Henan Business Daily, the top news, and "spoiled" the new product to the Business Daily, and also talked about the "original intention" of doing cultural creation.

"Exclusive emotional blind box" warmed up "Double 11", and the number of direct calls from fans was too small

On October 20, the "Double 11" activity pre-sale season began, and at the same time, the Henan Museum released the customized menu of "Exclusive Emotional Blind Box". "Even emotions can be made into blind boxes", the majority of netizens can't help but sigh, Henan Museum "really can play".

The top news Henan Business Daily reporter learned that the "Exclusive Emotional Blind Box" is divided into basic customization, urban customization and full series customization. Among them, the basic customization is that the user can mail the designated and commemorative items to the Cultural and Creative Center of the Henan Museum, and the special person is responsible for making it separately and mailing it to the designated address. City customization allows you to specify the soil of a specific city to encapsulate items. The whole series of customization, you can even present the content that the user wants to express in the form of VR animation.

According to Song Hua, the number of "exclusive emotional blind boxes" is limited, with a basic customization limit of 100, a city customization limit of 30, a full range of customization limits of 5, and the appointment entrance will open on November 1.

"The amount is too small, it must be booked as soon as it is launched, or the Henan Museum 'will play'." Ms. Zheng was browsing in the cultural and creative products area of the Henan Museum, and when she learned the news, she could not help but sigh that she also wanted an "exclusive emotional blind box" to give to her boyfriend in Guangzhou.

The "Archaeology Together" gameplay will be upgraded, and the "Collection Control" can pursue the "Full Picture Book"

According to Song Hua, in addition to the "blind box" series of innovation, it is also necessary to continue to exert efforts on online products.

During the National Day, the "Archaeology Bar Together" mini program attracted more than 30 million users to "online archaeology" in the basement of Alipay.

Song Hua told the top news Henan Business Daily reporter that at present, after excavating cultural relics in the "Archaeology Bar Together", they can only be shared, and the Henan Museum is actively coordinating with Alipay to add storage and collection functions on the basis of the excavation function of Alipay's "basement". "At that time, it is likely that a batch of 'collection and control' will emerge."

Through online excavation, users can get some "cultural relics fragments", and then use online professional tools to splice, repair, and finally collect.

In the future, after the implementation of the collection function, interactive exhibitions can also be carried out between users.

The Henan Museum also holds a blockbuster product, "sooner or later it will become a blockbuster"

In addition to continuing to enrich the "archaeology bar together", the Henan Museum also holds a blockbuster product in hand, which will be launched at the time.

"The Henan Museum already has an IP - the wonderful adventure of a national treasure." According to Song Hua, the Henan Museum derived some images from cultural relics and created some stories to spread the culture of the museum, namely the owl (female good owl), the forbidden (cloud pattern copper ban), the Ding Ding (Duling Fangding) and the crane crane (lotus crane square pot).

"The Wonderful Adventure of National Treasures" is a historical and cultural game with 4 cultural relics as the protagonists, similar in form to a board game. From ancient times, along the old and Neolithic times to the Ming and Qing dynasties, 4 small IP images shuttle through it to take you to understand the history, there will be some plot cards and battle links.

"In the future, we will push the 'fantastic adventure of national treasures' online, and now we are still waiting for a breaking point." Song Hua told the top news Henan Business Daily reporter that the "wonderful adventure of the national treasure" will become a hit sooner or later, just waiting for an opportunity, waiting for the product content to be enriched a little bit, to give users the best experience.

Talk about the meaning of cultural creativity

Understand the cultural relics through cultural creation and then understand the history behind them

"What is the significance of museum cultural creation? After a young person buys cultural and creative products online, will he come to the museum? This is the question that Song Hua has been thinking about.

"In terms of cultural and creative development, the Henan Museum has always adhered to social education, and then said economic benefits." Song Hua said, why is it mentioned now that economic benefits should be done? In fact, it is precisely because of the improvement of economic benefits that it represents the attention of more people, "people feel that culture is valuable, they are willing to know this culture, and then fall in love with it." ”

This is the significance of the Henan Museum's cultural and creative products: to attract people to understand culture, fall in love with culture, and then guide them into the museum to learn more about the cultural relics in the collection.

"Everyone understands the ontology of cultural relics through cultural creation, and then understands the history, culture, technology and so on behind them through ontology." Bring in and then go out, this kind of interactivity is what we should do. Song Hua told the top news Henan Business Daily reporter that products such as "archaeological blind box" have attracted a large number of people who were not interested in archaeology.