On March 10, the 2022 PEL Spring Competition was officially launched at the Xi'an Quantum Morning VSPN E-sports Center. The format of this tournament has undergone a new upgrade, and the process of regionalization of the league team has been opened at the same time, which means that the PEL event has entered a new stage. At the same time, the league also attracted the participation of four new high-quality teams and many partner brands to jointly open a wonderful event stage.
New partners join strongly, and the alliance is getting bigger and bigger
The PEL League attracted 4 new capitalist clubs, including KONE E-sports Club, VS (Huashi Sports) E-sports Club, Jteam E-sports Club and PeRo E-sports Club and the 4 quality teams they brought.
KONE E-sports Club is founded by the senior management of famous e-sports clubs such as SN E-sports and KingZone, with the advantages of e-commerce platforms of Suning Tesco and Ali Tmall, as well as a complete training system and profound personnel reserves; VS (Huashi Sports) E-sports Club relies on Huashi Media Group, which is committed to docking the world's top sports resources, creating a new ecology of traditional + e-sports industry, and is an active in the international market and a leading domestic all-sports industry operation service provider. With the comprehensive ability of e-sports IP incubation and e-sports industry ecological chain operation; Jteam E-sports Club is a full-range e-sports entertainment brand founded by the famous musician Jay Chou and invested by China Digital Culture (Group) Co., Ltd., which has rich star resources, media resources and cooperation experience; PeRo E-sports Club was founded and led by the famous professional player "xleft DingDong" (Zuo Zixuan), and has a high degree of attention in the field of FPS live broadcasting.
In addition to the addition of new clubs, the league also joined hands with many new partners to build the tournament. Among them, the league will use the OnePlus 10 Pro under the one plus mobile phone (official chief partner) as the official mobile game event machine, the famous car brand Buick (official special partner) of the new zhilian sportsmen Car Veyron Pro and Veyron Pro GS debuted at the scene of the competition, with TT voice as the official designated competition communication voice platform, and join hands with Luck Sports (official designated sports brand) to provide health management solutions, concentration training and season nutrition solutions for all e-sports team players.
In addition to the above four brands that have reached a renewal of cooperation, there are also long-term cooperation with many brands that are strongly related to the e-sports industry, such as JD.com, Qualcomm Snapdragon, etc., and there are also cross-industry cooperation such as Leke, Xuanmai and Warhorse. At present, there are more than 12 commercial brands cooperating with PEL, and the alliance partners have continuously expanded in terms of types and quantities, further expanding the ecological scale of the PEL alliance.
The regionalization has been fully completed, and the alliance has entered a new stage
With the opening of the 2022 PEL Spring Games, the league has also officially announced the start of the regionalization process for the new season. At present, 21 clubs have fully realized regionalization, and conducted their own competitions through online regional naming + offline regionalization, taking this PEL spring competition as the node to accelerate the integration of e-sports and the city.
The realization of e-sports events and teams, and the integration with regional and urban culture are the development directions that the e-sports industry has been actively exploring. The launch of the regionalization process means that the PEL Alliance will enter a new stage. Whether it is traditional sports or other e-sports events, regional attributes can help events to link users' emotions, improve users' sense of participation in events, through the way of regionalization, events and clubs can better provide users with a more localized event experience, but also represents the event more and more refined ways to meet the needs of users. PEL will show the deep integration between different regional cultures and e-sports in its own unique way, and link national events with regional e-sports.
Nowadays, the 2022 PEL Spring Tournament has officially kicked off, and the Alliance will also take this Spring Tournament as a new starting point to continue to improve the ecology of the PEL League, enhance its influence and commercial value, and bring more surprises and wonderful stage feasts to the special forces.