The new season of "Ace to Ace" was still quietly launched not long ago, and there will be no one like the editor, is to know it. With the expectation of it, I watched several issues of the update, only to find that it was different from the "Ace" we imagined.
Many fans of "Ace" are running to the feelings, after all, this show has been broadcast for seven seasons, and many viewers also have feelings for it, but it seems that the latest season of "Ace" is only emotional, whether from the content innovation or guest performance, it has long gone, it will only make people feel perfunctory, let's take a look at it.
First, brainless advertising implantation
Netizens who watch the program carefully may have found problems, in this season's program, the implantation of advertisements has become more, although it is common to say that a program advertising insertion is a common thing, but it is so abrupt, the experience can not be better?
From the ratings up and down data, the decline in ratings and the insertion of advertising has a great relationship, is doing the game, suddenly inserted a smart fitness mirror advertising, this feeling is like seeing the wonderful place, turn off the TV for you, let people hate the teeth itchy, whose heart will be comfortable?
Even so, when broadcasting this paragraph, Hua Chenyu and Guan Xiaotong, who are guests, still frequently look at the teleprompter, can they still be blatant? It's no wonder the audience feels perfunctory.
And such implantation can not play a role in carrying goods, but let many people from the heart of the product to have a sense of resistance, this wave of reverse goods, sure that the next time this brand side will find you this show with goods?
2. Look at the teleprompter throughout
The new season of "Ace" is playing to promote the ancient cultural heritage of the mainland, so in these issues, the guests are wearing ancient costumes, and when the host asks the guests what they know about the Song Dynasty, many people have spoken enthusiastically.
The person who makes the deepest impression is Liu Tao, the words are very profound, it is a small knowledge of history that many people do not know, but do you think this is Liu Tao's own knowledge reserve?
No, judging from her eye movements, she knew that she was staring at the teleprompter, her eyes were slanting ahead, afraid that others would not know what she was doing, except for the flying guests, even the resident guests could not avoid this problem.
Jia Ling, who has always been known as a funny person, actually stared at the teleprompter and said more than twenty seconds of advertising, and then spent almost a minute or so saying how much she loved to use this software, a show that was only an hour and a half, and the number of times the guests stared at the teleprompter was more than the number of times they stared at the camera, so how could the audience have a good viewing experience?
3, creative old-fashioned, less laughter
In fact, in terms of creating novelty, "Ace" has not been very good in the first few seasons, the game is old-fashioned, telling some cold jokes that everyone has heard, but fortunately, Shen Teng and Jia Ling can more enliven the atmosphere, so everyone can also watch it and enjoy it.
But now? With the increase of advertising implantation, both of them are forced to be funny just for the purpose of implanting advertisements, and there is no place where there is no advertisement, and there is no more to make everyone laugh.
This is not that the audience's laughter point has become higher, but the program group is too perfunctory, and in the game, it does not know how to innovate, it will only blindly copy the games that have been played before, or borrow from other people's variety shows, do not know how to progress, nor do they know how to cater to the market, how can they please the audience?
4. The editing is chaotic
In the latest issue, Tan Songyun also participated as a guest, and many people are very much looking forward to her talent show, which is said to be dancing the house dance of "Pure Land of Bliss", and the shape is also eye-catching.
With her hair changed to a princess cut and a modified cheongsam, who would have thought she was 32 years old?
Just when everyone was looking forward to her performance, they found that there was no broadcast of this segment in the main film, and the reason was because the length was not enough to delete the place where the advertisement was inserted, then it could only delete some insignificant programs, and it could only be said that Tan Songyun was innocently implicated this time.
But such an editing, will definitely cause dissatisfaction among fans, in addition to Tan Songyun, and her guests at the same time are also very miserable, the lens is basically not much, most of the shots are given to Shen Teng, Jia Ling, Hua Chenyu and other resident guests, and in this process, the editing is very chaotic, when watching there is a feeling of confusion, let people call out and can't watch.
In fact, if a program wants to go on for a long time, it is not feasible to rely on feelings alone, and it must be conceived with heart, and a good entertainment program cannot be used as a tool for interstitial advertising.
If that were all there was to it, who would pay for such a show? The audience is not required to have zero implantation, but needs to balance between the two, as long as it does not affect the viewing effect, not many viewers will harshly criticize it.
Nowadays, the decline in the ratings of "Ace" is precisely because it is affected by advertising, and the program team continues to attract brand investment in order to make quick money, ignoring the program itself, and does not know how long such a program can survive?
Okay, let's talk about it today, thank you for the forwarding comments, you can also pay attention to "Half Pot Entertainment" for more exclusive information and in-depth observations!