In the past, domestic products were labeled as "cheap", "cottage" and "rough", but with the improvement of the level of economy, scientific research and other aspects, many domestic brands have achieved better product quality. Nowadays, the domestic market dominated by international brands has gradually changed, and domestic products have gradually developed and grown, and continue to go to the world stage to show the strength of Chinese brands. As the first domestic brand to successfully go to sea, Plant Doctor not only formed a distinctive brand characteristics, but also a strong scientific research endorsement to empower the brand to continue to develop, and the hard core strength allows the brand to ride the wind and waves in the international market.
Plant Medical Student Osaka Shinrin Branch, Japan
In the process of brand development, if you just blindly follow the trend and do not create your own brand characteristics, you can only disappear in many similar brands and cannot get better development. Plant Doctor is the pioneer of alpine plant skin care category, over the years deep ploughing in the field of alpine plant skin care, under the brand positioning of "alpine plants, pure and beautiful skin", has created many skin care products loved by consumers. When entering Japan, the first stop of the sea, the plant doctor found after research that the Japanese masses have always been very interested in the ancient Chinese side of the mainland, so the plant doctor created the concept of "alpine plants from the Han side" in Japan, and applied the essence of traditional Chinese Chinese xiancao, and high-quality skin care products are recognized and loved by Japanese consumers. Today, Plant Doctor has opened 11 brand boutiques in Japan, and in 2020, through Amazon.com and Shrimp Skin.com, it has opened the Singapore market, and the brand's international territory continues to expand.
Plant doctor fairy grass sunscreen is loved by Japanese consumers
At the same time, in order to form a strong competitive barrier and continue to move forward in the fiercely competitive international market, plant doctors attach great importance to scientific research, and their investment in scientific research accounts for 10% of revenue, exceeding many first-line big names. It is reported that in 2014, the plant doctor also reached a collaboration with the Kunming Institute of Botany of the Chinese Academy of Sciences to jointly build a "plant doctor research and development center". Up to now, in the Kunming Institute of Botany, Chinese Academy of Sciences, the "Plant Doctor R&D Center" has extended four major R&D bases: Kunming Plant Skin Care R&D Laboratory, Tokyo Handica Skin Care Science Research Center in Japan, Shunde Plant Skin Care Formula and Clinical Research Base, and Beijing Asia-Pacific Institute of Dermatology, forming a research and development industry chain of "1 center, 4 bases", which is empowered to deeply explore the beauty energy of alpine plants and output high-quality skin care products.
Botanical Doctor Korea Skincare Science Research Center in Tokyo, Japan
The international market is surging and brands should think more about how to gain a firm foothold in the international arena and achieve longer-term development when choosing to go to sea. The plant doctor has demonstrated the domestic products going to sea with practical actions, and also looks forward to the future, more domestic brand plant doctors can show their glory on the world stage.