From "Tang Palace Night Banquet" to "Only This Green", from "National Treasure" to "China in the Classics", from the revival of Hanfu to the rise of the national comic... In recent years, the "national tide" wind with traditional cultural elements as the core has swept through the fields of film and television, variety shows and other fields, and has been highly sought after by the younger generation.
In the consumer market, "national tide" has also become a hot word that cannot be ignored. Taking the dairy industry as an example, Bright Dairy launched a cross-border co-branded milk with Guanshengyuan in 2019, injecting a "national tide" temperament into milk with the classic brand image and taste of white rabbit milk candy. Cold drinks are the main track of Bright Dairy's "national tide", in addition to the great white rabbit ice cream, there are also ube Longjing tea ice cream, a bayberry popsicle and many other "applauded and seated" products.
Image source: Tmall Guangming flagship store
New Hope Dairy also aims at the "national tide", the launch of today's fresh milk shop high-quality milk, square wide mouth bottle type, like the glass bottle carried when "milk" when he was a child, red and blue color and hand-painted milkman image complement each other, plus bicycles and other symbolic retro elements, reproducing the classic taste of childhood. New Hope Dairy also joined hands with the China Cultural Relics Exchange Center to create a thick/light pure milk with the theme of Sheng Tang Fashion, which has been recognized by many consumers.
Image source: Tmall New Hope Dairy Fresh Go flagship store
In addition, Yili, Mengniu, Sanyuan, Weigang, Tianyou and other dairy enterprises have integrated the "national tide" into all aspects of product production, marketing and other aspects, and today, when people are becoming more and more confident in Chinese culture, these products have also received positive feedback from the market.
At 19:30 on March 10, New Dairy will join hands with food industry headlines to hold "How Do Dairy Enterprises Play the "New National Tide"? The theme cloud forum invites industry experts to deeply analyze the opportunities and changes brought by the "national tide" to the dairy industry; invites enterprise representatives to share the successful experience and future planning of the "national tide". This cloud forum will meet with you in the form of online live broadcast, sincerely invite dairy manufacturers, industry colleagues, friends from all walks of life to watch, scan the following QR code to book a live broadcast:
How do dairy companies play the "new national tide"?
Live Broadcast Time:
March 10 at 7:30 PM
compere:
Li Juan, chief dairy researcher of New Milk Owner and Chief Dairy Researcher of Hua Sugar Cloud Business
Forum Guests:
Zhu Yutong, chairman of Shenzhen Adopt Brand Marketing Consulting Co., Ltd
Zhang Nan, secretary and general manager of the party branch of Guangming Cold Drink under Bright Dairy
Yan Yanrong, general manager of Hangzhou New Hope Shuangfeng Dairy Co., Ltd
Yi Zhang, CEO and Chief Analyst of Ai Media Consulting
Forum Topics:
1. What new opportunities has the "new national tide" brought to the dairy industry? How are dairy products performing in the national tide economy?
2. What "new national tide" products have Bright Dairy and New Hope Dairy created, and what are their selling points and advantages?
3. In terms of building domestic brands and promoting the "national tide" culture, what work has Bright Dairy and New Hope Dairy done?
4. Who are the target consumers of "New National Wave" food and beverage? What are the main sales channels? What should dairy manufacturers do to better resonate with their target consumers?
5. What is the future development direction of the national tide economy?
6. Taking advantage of the "new national tide", what new actions and plans will Bright Dairy and New Hope Dairy have in the future?
7. How to better combine the dairy industry and the "new national tide"? In this regard, what are the stones of other mountains worth learning?
……
This cloud forum will be broadcast live in the official APP of Hua Sugar Cloud Business (New Dairy Department of its professional new media platform) - food industry headlines, manufacturers and friends can enter the live broadcast room, communicate online with more people who pay attention to the "national tide", and participate in the lottery to win lucky gifts, do not miss!
Scan the QR code in the poster to schedule a live broadcast
Source: New Dairy